Jason Grigsby, Cloud FourJeff Lorton, LynkSnapBev Morgan, Clear Channel

QR Codes + Mobile Marketing + Out Of Home Advertising

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26534#

IT’S NOT 360° IF IT’S NOT OUT-OF-HOME

OOH

ONLINE

TV

PRINT

SURROUND CONSUMERS THROUGHOUT THE DAY

COMMUTING SHOPPING RECREATION

Average of 20 HRS per week in their car.

88%Of workers commute by car

81%Increase in miles of travel

GOAL: AD SPEND ALIGNED WITH TIME SPENT

48%

5%11%9%

27%

Ad Spend

37%27%15%

14%7%

Time Spent Per Week

Sources: Magna, 2009; TVB, Nielsen Media Research Survey 2008, % Hours/Week; Council for Research Excellence (CRE); Arbitron National In Car Study, 2009. *Out-of-home refers to in-car only.

PrintOut-of-Home* TV Radio Internet

OPTIMAL MEDIA MIX, AD SPEND AND ROI

MSP: HOW OOH ADVERTISING WORKS

000’s of MODELS 000’s of ATTRIBUTES 000’s of MEDIA MIXESXX

OOH MAKES OTHER MEDIA MORE EFFECTIVE

INDEXED SALES LIFTS AT FIXED SPEND

Source: Marketshare Partners: Fall 2010

TV + OOH

TV

Print + OOH

Print

Radio + OOH

Radio

Paid Search + OOH

Paid Search

Online Display + OOH

Online Display

OOH

Source:MarketShare Partners

EFFECTIVELY USING QR CODES IN OUTDOOR ADVERTISING• Accessible by pedestrian traffic

Consider Airports, Malls, Transit

• Size

Dependent on proximity and viewing angle

• Billboard: lower than 20’ in the airCode - as large as the entire display. Vehicles - stop in front of the boardDrive by slowly.

• Street LocationsProximity to parking lots, malls, pedestrian and street

lights is preferred.

EFFECTIVELY USING QR CODES IN OUTDOOR ADVERTISING

• High contrast - dark and white• Testing recommended

Simulating the QR code location, size and colors

• QR codes should be the standard ISO No.18004

EFFECTIVELY USING QR CODES IN OUTDOOR ADVERTISING• Shorten url + tracking

http://goo.gl/

QR Code Links Call To Action URL PDF Social Media

Metrics

Questions & Answers…

Jason Grigsby - Cloud Four

Jeff Lorton - LynkSnap

Bev Morgan - Clear Channel Outdoor503.736.2233BevMorgan@clearchannel.com

• Market Share Partners White Paper• QR Code + OOH Summary Page