What kind of media institution might

distribute your media product?

By Layla Cairns

Bau

er M

edia

Gro

up

}  I have chosen Bauer Media Group to publish my

production because they were the best compared to

competitors. First of all, they target 16 countries, including

the UK, supplying them with over 300 magazines. Bauer

also have a massive workforce compared to IPC Media for

example, and it grew even larger when they purchased

EMP Consumer Media, and then became the largest

publishing group in the UK, in 2008. Their website is also

modern and contemporary compared to IPC Media, which

suggests to me that they are in with the trend, which is also

how I want my magazine to be thought of.

}  Bauer Media Group publishes magazines such as Ride,

Empire and Match, all targeting young audiences with very

different genres. This highlights to me that Bauer are a lot

more diverse compared to IPC Media, and takes into

consideration the audience and interest before publishing.

}  Regarding my magazine (POWER), they offer online and

print versions, which widens the audience, and allows my

production to keep the reader up to date with new music

and gossip. They also provide publications on the radio, TV

and mobile, which is something I would look into offering

the viewers. }  Overall, I think Bauer Media Group have the perfect reach,

network, revenue and individuality to be a great publisher

for my magazine.

IPC

Med

ia

}  IPC Media is the leading UK publisher

for print and digital publications. They

offer huge names such as NME, Look

and Woman’s Weekly. They reach a total

of 26 million UK adults amongst their

productions, and their digital websites

receive 25 million views per week.

}  This impressive reach did make me

consider IPC Media, however because

their products are not specific and do

target mainstream audiences, I decided

this is not the media institute for me.

Furthermore, if I decided to publish with

this group, I would feel intimated by

shadowing their large magazine NME,

which covers rock, indie and pop genres.

}  Consequently, I think Bauer Media

Group is the best choice for me in

publishing my product.

Vib

e M

agaz

ine

}  Vibe is a music and entertainment company

founded by Quincy Jones. It features RnB, hip

hop artists, actors and entertainers. In the

Summer of 2009, the production shut down

but was then bought by Intermedia Partners,

which is a firm based in New York City. The

magazine is now only online and makes

revenue off advertisements etc.

}  Intermedia Partners was not a institute I

showed much interest in because they are

formally known as a profit making firm, and

do not take into context specific genres and

audiences, as long as they are making a lot of

money. From one perspective this may be a

good publisher to go for regarding money

wise, however I decided not to choose them.

Furthermore, they are based in NY, therefore

center their knowledge on USA audiences and

have no regard to the UK.

Dist

ribut

ion

Tech

niqu

es

Rega

rdin

g Ta

rget

A

udie

nce

and

Inte

rest

s

}  Receiving audience responses on SurveyMonkey and

Facebook, allowed me to precisely workout where I should

distribute my magazine and how.

}  Obviously, I would stock hard copies in local newsagents and

book shops like WHSmith. This would allow the general

public to access my magazine easily.

}  Considering the target audience, I know one of their interests

is shopping, therefore a good place for my publication to be is

in urban, clothing stores like TopShop and Urban Outfitters.

This would specify to my primary audience, and give them a

chance to purchase my magazine.

}  I think having access to my magazine in places like Youth

clubs would also be beneficial, as they target my social class of

students and young adults. }  Festivals and hip hop gigs would also be a good place to pick

up my magazine, For example, Wireless and Parklife festival

offer a lot of artists I will feature in my production, therefore

an audience is there to purchase them.

}  Lastly, I would have all of my products online, so for

example, have an app and website that allows viewers such as

busy students to access the information. This widens the

audience to some people that maybe don’t have time to go

and buy a hard copy. Furthermore, I will feature POWER on

social networking sites like Facebook, Twitter and Tumblr,

which allows the viewers to like and subscribe. It also offers a

feature of being interactive with the audience, and they are

able to comment on new music and gossip.