Projectreview2kcmta

10/26/11

Allison PorterfieldGreg Castro

Jonathan Brown1

Kansas City Music Teacher’s

Association (KCMTA)Multi-Piano Concert

Introductions

• Greg Castro – Senior at Blue Valley North– Project lead– Animation major

• Jonathan Brown– Senior at Blue Valley Northwest– Graphic design major

• Allison Porterfield– Senior at Blue Valley Northwest – Graphic design major

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Jonathan Brown2

The Client

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Jonathan Brown3

Kansas City Music Teachers Association:• Multi-Piano Concert

– Destination: Musique– Annual – 2 committee chairs– Repertoire features

music from all around the world

– Want to revolve concert around a global/travel theme

Overview• Objective:

– We will create print and digital media advertising and branding the concert; this includes invitations, brochures, a website, and social media

– We will create a series of 30 second videos to play in between each musical number, acting as intros/transitions

• Target Audience: – Family members of pianists (mostly ages 13-16) – Audience’s average = ages 40-50

• Message:– This concert will take you away on a trip around the world.

• Strategy: – Through the unified imagery of travel in our print, digital, and

video media, we will convey our message.– Our audience will be reached through mature, professional grade

product, but with the underlying reminder that this is all centered around their kids.

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Jonathan Brown4

Deliverables

510/26/11


Jonathan Brown5

• Multi-Piano Logo • Program Cover Design/T-shirt • Brochure Design • Concert Flyer Design Social Media • Film Clips for Transitions

NO Multi-Piano logo in past yearsNO travel related theme

Competitors

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Jonathan Brown

MEYER MUSIC:• Teach multiple instruments:

• Band• Orchestra• Miscellaneous

• Leases Instruments• Location:

• 10122 West 119th St Overland Park, KS 66213

www.meyermusic.com/

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CompetitorsMUSIKA LESSONS:• Teach Many Instruments:

• Piano• Guitars• Brass• Woodwinds• Strings

• National• In home lessons• Phone lessons• In studio lessons

www.musikalessons.com/


Jonathan Brown

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Competitors

http://www.ksmea.org/home/index.php

KSMEA:• Teach Multiple Instruments:

• Piano• Voice• Guitar• Cello• Bass• Violin

• They Have Monthly Recitals & Performances.

• Location:• 143rd and Metcalf• Overland Park, KS 66223


Jonathan Brown

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Jonathan Brown


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Jonathan Brown

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Final Logo

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Jonathan Brown

Transitions

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Jonathan Brown

Transitions

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Jonathan Brown

Transitions

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Greg CastroJonathan Brown

Checklist/Timeline

2010/26/11

• Multi-Piano logo (Done)• Revise and format design for white/black t-shirts

and website (Nov. 1)• Program cover (Done)• Revise and format design for each country (Nov. 7)• Format design for t-shirt (take background out)

(Nov. 7)• All white to go on black t-shirt• Use same program cover design for brochure and

flyer (completed by Nov. 15)• Revise (Nov. 25)• Social Networking (Nov. 30)


Jonathan Brown

Checklist/Timeline

2110/26/11

• Storyboarding (Sep 22nd) - Done• Filming (Oct 20th) - We're a bit behind. Some of our

footage ended up not working, and some location shoots didn't end up panning out. We have now asked the afternoon class to take on some of the videos, so that we might not fall very far behind.

• Editing (Nov 1st) - Progressing. Now that the afternoon class is editing also, these videos will be done in no time.

• Animating (Nov 8th) - Once the editing is finished, Ms. N and I will put together a template for the videos, which is a regular animated opener customized to each clip. It is fairly easy to do, which is why we hope to have it knocked out in a week.

• Running Tech (Late Nov) - We hope to be able to go down to the Lied Center at some point, so that we may test our videos and make sure that they are performing properly at the venue of the concert.


Jonathan Brown

Checklist/Timeline

2210/26/11

• Storyboarding (Sep 22nd) - Done• Filming (Oct 20th) - We're a bit behind. Some of our

footage ended up not working, and some location shoots didn't end up panning out. We have now asked the afternoon class to take on some of the videos, so that we might not fall very far behind.

• Editing (Nov 1st) - Progressing. Now that the afternoon class is editing also, these videos will be done in no time.

• Animating (Nov 8th) - Once the editing is finished, Ms. N and I will put together a template for the videos, which is a regular animated opener customized to each clip. It is fairly easy to do, which is why we hope to have it knocked out in a week.

• Running Tech (Late Nov) - We hope to be able to go down to the Lied Center at some point, so that we may test our videos and make sure that they are performing properly at the venue of the concert.


Jonathan Brown

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Any Questions?

THANK YOU for your time!