Presentation@ icickm 2013

Innovating Corporate Management: Introducing Environmental Aspects to Design Activities

Eunika MERCIER-LAURENTKnowledge & Innovation Management

Research Center IAE Université Jean Moulin Lyon [email protected]

http://innovation-ecosystems.eu

October 24th ICICKM Eunika Mercier-Laurent

Agenda

• Context• Convergence (eco-design)• Conclusion & Perspectives

October 24th ICICKM Eunika Mercier-Laurent 3

Hunters &Gatherers

Hunters &Gatherers

AgriculturalEconomy

AgriculturalEconomy

IndustrialEconomy

IndustrialEconomy

KnowledgeEconomy

KnowledgeEconomy

Scarcity & Control

intangible

Evolution of Economy


Intensive industrialization

• faster, cheaper, better (Hammer,Hershman)

• > relocation > transportation > unemployment >

• Economic and social crisis• Environmental disaster


Developing countries

• Economic stability• Foreign investment • % Employment• Pollution ----Back to the 1960 ?


Current trends in Europe

• Technological innovation• Eco-innovation (transport, energy…)• Social innovation• Sustainability & Corporate Social

Responsibility

Warning: traditional management methods


Need

• Smart assistant for professionals involved in design

• and for SMEs


ConvergenceEco-design


Initial situation – 5D view

• Focus on sustainability aspects in product lifecycle and communication(1D)

Social

Environment

Culture

Technology = social networks

economy


Balance in Innovation Ecosystems(5D)

Economy Culture

Society

Technology

Environment

© Eunika Mercier-Laurent

EnvironmentSociety

Culture


Project objectives

• Help integrating environmental aspects into design and related activities

• Education of new attitudes• Simplify sustainability


Smart eco-assistant

• For and with designer’s & SME• Connecting 3 management levels• Feedback flow• Simulation of impacts• Game – training and assistant


Research method

• Convergence of focuses • Analysis of a Knowledge Flow and

intangibles• Assessment of the innovation

management• Needs discovery > Specifications >

scenarios > demonstration > test (QS & some selected SME IFTH)

• Feedback and improvement• Generalization (future project)


Difficulties – 3 fields

• Sustainability – focus on intangible values

• Eco-design focus on norms and lifecycle• IT (weak beginning of 2D)

Role of KM


Architecture

Tactics

Supports managers and experts toTask planning based on corporate strategy and

dynamic contextsSet up a roadmap to guide environmental actions

Supports top manager toEvaluate company progress

Optimize organizational capabilities and strategy

Supports collaborators to Analyze critical interactions within the

corporate function during the R&D processDevelop models of DIK flow between

activities

Strategy

Operations


Exploration

• Top-down• Bottom-up• Middle-top-down

Feedback and influence


Scenarios

• 2012 Feng Eco methods and toolsV1.pdf


Innovation Ecosystems view

neads

Research K

KnowledgeModels &

Techniques

Support systems

Education & Training


Impact of the project

• Integration of systematic innovation management

• Incremental Knowledge Management for supporting the process

• 5D of innovation (economic !!)


Conclusions

• Way of thinking is the key of successful innovation

• Mental flexibility (capability to serve 2 goals)

• Collaboration instead of separation


Conclusions & Perspectives

• KM is basic for successful innovation• ICT• Evolution of management method• Importance of fun --- Convergence 2


Discusion

• What management method for sustainable business and planet ?


What management?


Innovation Ecosystems &KM

ChallengesSupport systems

KnowledgeModels

&Techniques

ComplexProblems

Users

Technology transfer

Feedback

© Eunika Mercier-Laurent, 2008

Environment

Education & Training 3W

Research


Conditions for « surviving »

• 5D « glaces »• System & holistic thinking for problem

solving• Manage knowledge nurishing the

innovation process• ICT for creativity, simulation,

optimization, feedback, learning, Business Intelligence…

October 24th ICICKM Eunika Mercier-LaurentOctober 9th Eunika Mercier-Laurent

Sustainable development

• Oxymoron• Is sustainability more important than

economy? (CSR)• Is it possible?• How?


Innovation & Sustainable Development• Eco-innovation EU programhttp://ec.europa.eu/environment/eco-innovation/in-

action/index_en.htm

• Horizon 2020http://ec.europa.eu/research/horizon2020/index_en.cfm?p

g=h2020

• United Nationshttp://sustainabledevelopment.un.org

• Side effects:– Green business (solutions & labels…)– Green washing


Innovation

• Idea to product• Idea to value• Idea to sustainable success of all

participants (E. Mercier-Laurent)• Creation, evolution, exchange and

application of new ideas into marketable goods and services for:

• the success of an enterprise• the vitality of a nation's economy• the advancement of society (D.Amidon, 1997)


Innovation process