(2small PPT)Sailing Branding

First high end graphic design company

for sailors, that provides

unique and personal branding for their boats

65,000USD$

Revenue

Market Size

16 M

6 M

69%

31%

47%

53%2 M

24 MILLION BOATS $240 Million ($10USD in Design per year per boat)

http://www.inti.gob.ar/prodiseno/pdf/n145_naviera.pdf

Target Custumers

Owners or sailors of sailing or motor boats

Cruiser or racing

Men and women between 25-75 years

Upper-middle economic level

Internet users

Worldwide

24 Millon People

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SOFTWAREthat makes premium

graphic design for sailboats

SIMPLE

FIRST

SOFTWAREthat makes premium

graphic design for sailboats

SIMPLE Our template designs empowers customers to create unique designsthat incorporate sponsors and personal branding in minutes.

FIRST

ANTONIA UNDURRAGA A.

Sailor from 1999-2013Designer PUC

Founder & CEO Sailing Branding

Team

PATRICIO FLORES

Sailor from 2002-2013Co-Founder Sailing Branding

Chilean Sailing Association Manager (FEDEVELA) ; Business UDD

Sailing Branding

Sailing Experts

Photographs

Sailmakers

Shipyards

Founder & CEO

CO-Founder

Prieto & ca.

XL Print

Matias CapizzanoSoto Acebal

Rodrigo FernandezFrancisco Lino

Ainhoa Snchez

CodyDon Pitts / CIS Vomela

3M / Cindy VogelMichael Hicks /Andresen

Lizardesign

Quantum / Mark Reynolds

John Gladstone/ North Sails Graphic

Gail Rice/ Harken

Esteban Cortez

Acid/ Fabian Prado

NZ Team / Amber Cameron

Paul Mielezko / Proessional Decal

Alejandro Irigoyen / Quamtum

Rodrigo Zuazola/ North SailsJuan Eduardo Reid/ J-Boats/ X-Yachts

Torkel Borgstrom / North SailsJuan Pablo Cadario

Sergio Rocha

Vasco Vascotto

Juan Pablo del Solar

Grape Fruit GraphicOcena Art

Rotna Rotulaciones Nauticas

Photo Sails

Ullman Sails / Travis

Cesar Castillo/ PhotoshopCamila Ortega/ Tipograa

Martin Silva/ Bavaria / Gran Soleil

Augusto Nicolini

Miguel Corti

Victor Marinho / melges

Printing

Developers

Lawyers

Designers

Cecilia Homps / Paint NS

Paul Westlake (Flipper)/ North Sails

Terry Wetton Signs

Network and Channels of distribution

North Sails

Quantum

Beneteau

J Boats

Bavaria

Yachtbau

X-yachts

Soto Acebal

Grand Soleil

Swan

Munn

Malbec

Jeaneu

Melges

West Marine

Pro Nautica

APS

Graphic Design

Design your sailUNIQUE More

Web Widget Channels of distribution

Revenue ModelOrder Summary

Lettering

Small Icon

Sponsor

Sail Boat $80 USD

$20 USD

$50 USD

$50USD

Dingy

20-29 feet

30-39 feet

40 + feet

2 Words

1 Icons

Total $200 USD + Taxs

Local money convert

I AM READY TO PAY

1 Logo

Custom template design available for $500 USD Your graphic design will be unique!

OK

Sail Boat

Dingy20-29 feet30-39 feet40 + feet

Lettering $10 USD One Word

Icon

Sponsor

$50 USD

$50 USD

One Icons small

One Logo

$20 USD$40 USD$60 USD$80 USD

One Icons big$80 USD

CustumTemplate Design

$500 USD (Take off the design from the webpage)

Average per sale Sailor: 150 USD

FEE per Company: 1,500 USD monthly

Big Icon 0 Icons

17,000 USD Developers2,000 USD Vector8,000 USD Design2,000 USD Metings

$ 36.000 UDS

+5,000 USD Others

Start Financing Strategy

Cost Structure

Fix monthly cost:$200 USD Servers$240 USD New vectors$1,500 USD Design files$2,000 USD Salary

INVESTMENT COST:$36,000 USD Initial investment (Oct. 2013)$40,000 USD Second Investment (March 2015)$40,000 USD Third Investment (March 2016)

$400 USD campaignsVariable Cost:

2,000 UDS Incorporation USA

$ 4,340 UDS

+

North Sails

Quantum

Beneteau

J Boats

Bavaria

Yachtbau

X-yachts

Soto Acebal

Grand Soleil

Swan

Munn

Malbec

Jeaneu

Melges

West Marine

Pro Nautica

APS

Financial Projections

Oct

Nov De

cJa

nFe

bM

ar Apr

May

June Ju

lyAu

gSe

pt Oct

Nov De

cJa

nFe

bM

ar Apr

May

June Ju

lyAu

gSe

pt Oct

Nov De

cJa

nFe

bM

ar Apr

May

June Ju

lyAu

gSe

pt Oct

Nov De

c

2013 2014 2015 2016

30,00025,00020,00015,00010,000

5,0000

Sale

s $U

SD

Invesment

Num. Sales

$ Sales

Num. Company

$ Company

Fixed Cost

RevenueUtility

2013-2014 (15 month) 2015 (12 month) 2016 (12 month)

$36,000

380

$57,000

25

$37,500

$50,100

$94,500

$8,400

Invesment

Num. Sales

$ Sales

Num. Company

$ Company

Fixed Cost

RevenueUtility

$40,000

580

$87,000

56

$84,000

$50,100

$171,00

$79,000

Invesment

Num. Sales

$ Sales

Num. Company

$ Company

Fixed Cost

RevenueUtility

$40,000

1120

$168,000

78

$117,000

$64,100

$285,000

$181,000

DesignPrinter

Sailor

Competitors

Location QualityGeneral printer Price Design

North S. Graphic

Rotna

GrapeFrut

Photo Sails

Lizardesign

San Diego, USA

Spain

Ingland

USA

ArgentinaMedium

Bad

Very Good

Very Good

Very Good

XL Print Chile Medium

Yes

Yes

Yes

Sails Specialist

Sails Specialist

Sails Specialist $$$$

$$$

$$$$

$$$

$$

$$ Bad

Bad

Bad

Bad

Bad

Bad

Sailing BrandingCalifornia, USA

Chile Very Good NO $ Very Good

Competitors

Look and feel readyApplay Start Up Chile

Web developers70 baots plane600 vectors Design BoatsMeeting with companysIncorporation USAServersGoogle campaigns

First MVPRecovery of initial investment - $40.000 UDS

Second investment

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

2013 2014 2015 2016

First investment$ 36,000 USD

Milestones

- $40.000 UDSThird investment

Web developers40 baots plane2000 vectors Design BoatsMeeting with companysServersGoogle campaigns

Web developers40 baots plane3000 vectors Design BoatsMeeting with companysServersGoogle campaigns

P R OB L E M S OL UTION UNIQUE V A L UEP R OP OS ITION

UNFA IR A DV A NTA GE C US TOME R S E GME NTS

K E Y ME TR IC S

C HA NNE L S

C OS T S TR UC TUR E

SAILMARKERS AND SHIP-YARDS:Lack of time, resources and specialization for proper design.

PRINTERS:Lack of time, resources and specialization for proper design.

SAILORS:Want a compelling design, but lack the skill set

SPONSOR:Design agencies are not equipped to provide appro-priate design.

Software that makes premi-um graphic design for sail-boats simple. Our template designs empowers custom-ers to create unique designs that incorporate sponsors and personal branding in minutes.

MARKET: 240 million Dollar

MARKET: 24 millon boats

SALES: Average $150 USD

We are the Keynote for sailing branding

Deep experience in sailing, design and technology. Specif-ically, 2 years in branding for boats. Experts in techniques for not aect the sailing performance.

Web Widget(North Sails, Quantum, Bene-teau, J Boats, Bavaria Yacht-bau, x-yachts, Soto Acebal, Grand Soleil, Swan, Munn, Malbec, Jeaneu, Melges, Aps, Westmarine)

More of 24 millions sailorsOwners or sailor of sailing or motor boatsCruiser or racing,Men and women between 25-75 years,Upper-middle economic level,Internet users,Worldwide.

Sailors passionate about technology and worried about design in USA and South America.

EARLY ADOPTERS

InvesmentNum. Sales$ Sales# Company$ CompanyFixed CostRevenueUtility

2013-2014 (15 month) 2015 (12 month) 2016 (12 month)

$36,000380$57,00025$37,500$50,100$94,500 $8,400

InvesmentNum. Sales$ Sales# Company$ CompanyFixed CostRevenueUtility

$40,000580$87,00056$84,000$50,100$171,00 $79,000

InvesmentNum. Sales$ Sales# Company$ CompanyFixed CostRevenueUtility

$40,0001120$168,00078$117,000$64,100$285,000 $181,000

REVENUE STREAMS

3 years: $268,400

LEAN CANVAS

First high end design com-pany for sailors that pro-vides unique and personal branding for their boats.