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Hi, I am FernandaDesigner. Creative Marketing. Trend Researcher. Freelancer.
For almost 10 years, I’ve been working as a graphic designer developing concepts, promotional pieces and visual identity for important brands and small companies, using creativity together with a strategic and analytical view about the market.
Driven by marketing and brands, I love brand communication and think about their positioning and strategy in addition to develop a range of materials to promote their business.
Passionate about cultural studies, communication, consumer insights and trend forecasting, I use these areas as complementary tools to solve marketing and branding challenges.
A curious person, who likes listening to people, knowing their stories and being inspired by them.
about me
Terracotta Design oct.07 / jan.10 Intern -‐ Designer Jr.
• Creation of visual identity for stands and visual merchandising. • Creation of graphic materials for promotional pieces on POP. • Monitoring and implementation of projects for visual merchandising.
Main clients: Brastemp, Consul, KitchenAid, Le Creuset, among others.
Matriz Escritório de Desenhofeb.10 / jul.11 Designer Jr. / Graphic Producer
• Creation and development of packagings (structural / graphic). • Research and support in concept’s creation. • Monitoring and intermediating projects between creative team and vendors, quality control.
Main clients: Reckitt Benckiser, Unilever, Melitta, Basf, among others.
Firmenich feb.12 / jul.16 Designer & Regional Marketing Innovation
• Development of regional and global tools to promote fragrances. • Responsible for visual development of marketing presentations: layouts, kits, packaging, videos, event’s management and decor. • Trend analysis: research, producing content for marketing presentations focused on communication, consumer behavior and changing society. • Support to Europe and Asia.
Main Clients: Unilever, Henkel, Reckitt Benckiser, Química Amparo, Hypermarcas, among others.
Designer Freelancer jul.11 / to present
• Development of visual identity, graphic and promotional materials.
experience
projects
Visual Identity Service network Brastemp / Consul -‐ 2009 Terracotta Design Project Leader: Liliana Monguilod
Creation of visual identity to Brastemp and Consul’s Service Network and its electronic brand guideline, encompassing brand application on different types of materials -‐ like banners, vehicles, uniforms, frontage, etc.
Finalization of the project and coordination of more than 50 frontage implementation project.
Brand Repositioning Pimpolho 2011
Matriz Escritório de Desenho Project Leader: Mario Pallares, Lígia Dembinski
Design of packaging line aiming the brand repositioning through the creation of a visual identity for each stage of a child’s development.
Support, creation and monitoring of the developed material -‐ brand guidelines, packages and tags.
Graphic Design Conceptual Boards Firmenich
Creation of a key visual concept for a new product line proposals, according to each client’s strategy.
Tool Development Aquarela’s Firmenich -‐ 2014 Firmenich
Development of a cognitive and cross-‐category tool, which translates fragrances into colors, feelings and emotions. This tool gives autonomy to the client, who now have a quick and intelligent access to all Firmenich’s fragrances existent on their current portfolio and supporting their business in next launches.
Visual Identity FR Instalações
Freelancer
Since 2010 I’m responsible for designing marketing pieces for FR Instalações and developing a visual identity (except the logo) in order to create a visual unity in different pieces -‐ promotional and corporate ones.
Signaling Design Sinal Park Freelancer
Development of a signaling system to a parking lot company aiming the creation of a visual unity in their spaces and communicating / orientating people about the rules of each area.
