Music Video Pitch‘America’ – Imagine Dragons

Hannah Wood & Sarah Dick

Longline: A man feels like a stranger in the city in which he is studying; his only wish is to return home to New York where he is comfortable and has an emotional connection to. Music Genre:Indie/Pop Rock Video Genre:NarrativePrimary Target Audience:16 – 25 male and female, fans of the genreSecondary Target Audience:20+ largely male

Content/Storyline- Follows an American man dreaming of a better quality of life back home in

NYC America.- He’s currently a student in the UK, longing to return home.- He’s wandering aimlessly around Newcastle Upon Tyne, his current home,

taking in his surroundings. He has the hope of moving back home, to strive for better things.

- Brief sequences filmed in New York represent his thoughts and dreams of living back in America.

- The man is clearly troubled, but by what we don’t know, although there are cuts to very brief footage of 9/11 and one of the shots in New York pans across the names of victims at the Twin Towers memorial to imply some connection between the disaster and the man. This is deliberately elliptical.

- He portrays loneliness and sorrow.

Locations

UK (North East): • Ouseburn • River Tyne Quayside • Jesmond dene • Back lane streets (Bill

Quay) • Train station/metro

New York:• Empire state building • Ground Zero • Times Square• Statue of liberty • Taxi’s• Busy Streets

Key Lyrics

• Rise to the top of the world, America, America, don't you cry, lift me up, give me strength to press on

• From farmers in the fields, to the tallest of the towers that fall and rise

• The names upon the list, for all the ones that gave until they died

Credits

Lead male – Aidan Willis Filming – Hannah Wood & Sarah DickEditing – Hannah Wood & Sarah Dick