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People firstPeople FirstTim Van Lier
We are all trying to make the right product for the
user, right?
Always a struggle to incorporate the user in the
(development) process, right?
What is your role in the team to make this
happen?
Who am I…?
I’m Tim Van Lierworks for the Digital Product Center at VRT
fatherloves cinemascience fiction
dreamer
… but what am I today?
I used to be an academic
The learning years
User researcher/@ iMinds-SMIT/Grounded theory
Grounded Theory
Construction of theory through the analysis of data.
Rather than beginning with a hypothesis, the first step is data collection, through a variety of methods.
‘wikipedia’
The ‘real’ world
Digital advisor/Product development/Agile/Scrum
The golden age?
Lean startup/Prototypes/Experiments/User validation
Witnessed a positive evolution from waterfall to agile, but what about the
user?
Two cases...
Radioplus
Initial goal: renew the (old) online
radio player
Research questions: How do people experience radio?
What needs is it fulfilling now?What is the purpose of online
radio?
Research-Design thinking-
Explore & Create-Lean UX-
“Fidelity-driven instead of feature-driven iterations”
powerpoint presentation
working prototype beta
Feedback-Lean UX/Agile-
Betamore than 1000 e-mails in
couple of monthsuser validation and input for the
next iteration
Methods
Learnings: focus groups, reports, statistics, customer journey
Prototypes: presentation, working prototype, beta
Feedback: Blog, E-mail
Deredactie mobile
Hypothese:Mobile news should focus on
short, fast news ; for the updater
Explore & Create-Lean Ux-
Feedback-Agile-
Methods
interview / co-designprototype to learn with real users
google analyticsfacebook group, polls
survey with google formsbeta
Usabilia
What have I learned so far?
If design is not to be an afterthought, we need to
rethink sprint 0 in agile development
First we need to find the pain points
Not start with solutions
Go into the wild
Every time you get feedback from the user, it
gives insights!
People First, users second
a user wants featurespeople want to fulfill needs
From people, to user,... to even team member
What am I…?
I’m a UX researcher
Thank you!Questions?
