WE DEVELOP COMPLEX

PRODUCTS FASTER THAN

OUR CLIENTS, FASTER

THAN THE COMPETITION.

Since 2001, we have been partnering with clients to develop products that go

beyond expectations, creating meaningful, memorable experiences that sell.

WE ARE

MECHANICAL

ENGINEERING

PhysioControl LIFEPAK 15

TRANSPARENCY

WE ARE

INDUSTRIAL

DESIGN

WE ARE

ELECTRICAL &

SOFTWARE

ABOVE ALL, WE’RE A TEAM DEDICATED TO MAKING YOUR PRODUCT SING. ON TIME. ON BUDGET.

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OUR PROCESS IS FLEXIBLE, COMPLETE

AND TAILORED TO MEET YOUR GOALS

BRAND EXPERIENCE PRODUCT

Design marketing

Business objectives

Strategic targeting

Observation + Opportunities

User research and testing

Insights to interactions

Positioning

Industrial Design + Engineering

User Interface

OUR BIG PICTURE THINKING KEEPS

YOUR OBJECTIVES FRONT AND CENTER

WE COLLABORATE WITH GREAT CLIENTS

SELECTED WORKS

SURFACE

Pensar helped Microsoft’s New Product Innovation group bring

Surface to life. We are proud of our contributions, including the

easy alignment and solid feel of the touch cover and it's

connection to Surface. Our prowess in tolerance analysis turned

Surface into a high precision machine with just the right feel.

ENGINEERING BEAUTY

Microsoft chose Pensar as the sole

mechanical integration and detail partner for

the new Xbox console, from the ground up.

100% of the mechanical design, mechanical

system integration, and execution was done

by the Pensar team. A few key contributions

include:

+ Design for high-volume manufacturing

(20M+ ARU)

+ Key contributions to the thermal system

design and execution

+ Full ownership of CAD data, production

model structure, and details

+ System shock and vibration analysis,

mitigation, solution definition and

execution

+ Jealous guarding of Industrial Design

intent and details

+ In-depth interaction with tooling design

and detailed part manufacturing

+ Ownership of manufacturing tooling for

inspection and assembly

+ Deep involvement in qualification and

testing process of all parts to the full

system

FULL-THROTTLE

ENGINEERING

ENGINEERED SPEED Pensar has also worked with Microsoft

on several accessory products such as

the Xbox Speed Wheel.

100% of the mechanical design

was developed by the Pensar team.

A few key contributions include:

+ Innovative battery placement solution

+ Single LED light rings

+ Design for high-volume manufacture

+ Master model creation

Pensar worked with the Fluke team to design three new Laser Distance Meters

(LDMs), the 414D, 419D, and 424D. We created a modern visual language that

embraces Fluke's design heritage.

ILLUMINATING THOSE AT RISK

SHINING A LIGHT ON ONE OF THE TOUGHEST JOBS ILLUMAGEAR’s first product is The Halo Light™, a patent-pending 360º light system worn at head-level that

produces a halo of light around the wearer enabling him or her to see and be seen in all directions at all times,

especially in low light conditions. Pensar is providing Electrical Engineering, Industrial Design and Mechanical

Engineering on this exciting project. Stay tuned for updates in the future.

CRAFTING EYEWEAR THAT ENHANCES THE DIGITAL DEVICE EXPERIENCE

Gunnar Optiks creates eyewear to alleviate

fatigue associated with long hours behind a

screen. The lenses provide slight magnification

combined with a yellow tint that mitigates strain

from florescent bulbs.

Gunnar asked Pensar to design styles that would

be appropriate for both genders and build on

their tech-driven identity.

ENHANCING THE DIGITAL DEVICE EXPERIENCE

Details are honed through graphic illustrations and 3D

renderings. We work with the Gunnar team and their

manufacturers to make sure the fine points are realized.

REFINEMENT

We make sure our clients cross the finish line

strong. Pensar is a responsive development

partner you can trust to come through with

stellar results.

DELIVER

2011 Spark

Award Winner

THE TOUGHEST MOBILE DEFIBRILLATOR

LIFEPAK 15

+ Increased Lifepak 15’s drop

performance and overall durability

+ Survives a 5’ drop, with screen intact

+ Shock-absorbing handle

+ Double-layer screen

MECHANICAL

ENGINEERING

iU22 – HIGH PERFORMANCE ULTRASOUND

PHILIPS iU22

+ Pensar developed industry leading monitor adjustability

+ Control panel movement increased and made easier for the user

+ Caster braking and directional locking developed for better user control

MECHANICAL

ENGINEERING

iU22 | IN DEPTH

Philips Medical Systems, the world leader in medical ultrasound, wanted a product that would

revolutionize the market. Pensar partnered with the company’s mechanical engineering team to

develop over 110 tooled parts, multiple complex mechanisms, and the core system-level

architecture. With full responsibility for 90% of the detailed design and project management;

we are proud of our involvement in developing a state of the art medical device with this

world-class company.

The challenge on the iU22 project was working to create the product within Philips’ market-

driven schedule and cost targets. We started by working alongside Philips’ product marketing

specialists to define the proper system-level architecture to meet their users’ needs. During the

detailed design phase, we worked with Philips Design to capture and maintain their vision for

the next generation premium ultrasound cart. In the end, the product ship date remained fixed,

the budget remained unchanged, and the vision was transferred into the hands of medical

professionals around the world.

SERVICES PROVIDED INCLUDE:

Product Definition

+ Schedule and cost parameters

+ Manufacturing technology assessment

Project Management

+ Team composition

+ Interface diagram

+ Development schedule

+ Costed bill of materials

+ Risk analysis

+ Manufacturing plan

+ Quality plan

Mechanical Engineering

+ Analysis (thermal linear/nonlinear,

structural, kinematic)

+ Complex surfacing

+ Mechanisms

+ Injection Molding, Gas assist

+ Tolerance Analysis

+ DFM/DFA

+ Die casting

+ Material selection

+ Tooling support

+ Manufacturing ramp up

REVITALIZING PRODUCTS BY

LISTENING TO USER NEEDS

Pensar redesigned the Quinton Q-Stress. When paired with a treadmill, it

measures the heart’s ability to respond to external stress. Due to it’s stellar

performance Q-Stress is considered to be the gold standard of the industry.

The new Q-Stress features improved cable management, flexibility to

incorporate new devices, low tooling cost, and aesthetics designed to stand

the test of time in a tough clinical environment.

PROVIDE USABLE

WORKSPACE

CONTROL CABLE MESS MAKE GEAR ACCESSIBLE

PROJECT

CHALLENGES

The previous generation product,

seen above, was cluttered and didn’t

allow for efficient operation.

Organizing and managing external

and internally routed cables was

a high priority for users.

Gear was trapped

between the cart and

other equipment.

We created a Visual Brand Language

that unifies several product lines with

one consistent look and feel.

UNIFYING BRAND & PRODUCT

AN ULTRA-

COMPACT

SOLUTION

A clean, flat work surface

Cables hidden in extrusions

Extrusions and panels are

modular for future products

Magnetic board for info +

personalization

Zero-footprint design saves

space in a crowded room

Desk folds up for a super

slim profile when not in use

SonoSite Turbo-series, MicroMaxx, and NanoMaxx Pensar EE was part of the SonoSite team that developed the detailed system architecture for these state-

of-the-art ultrasound systems, including system design, signal optimization and data throughput, Matlab

algorithm development, image optimization, and acoustic beam design and analysis.

ELECTRICAL ENGINEERING

ALLOWING ACCESS

THE ABILITY TO COME AND GO AS YOU PLEASE Traveling just became a little easier. With the y!kes app, you’re checked in when you walk in, and

your mobile is your key. Pensar provided electrical and mechanical engineering on these

prototype units. y!kes is currently using them to seek funding.

PHILIPS SONICARE

SONIC TOOTHBRUSHES Pensar EE managed embedded electrical design and

firmware of new products as well as cost-reduction

initiatives to streamline high volume (4.5 M/year)

overseas production of Philips’ Sonicare toothbrushes.

Pensar was instrumental in developing MEMS orientation

sensing, wireless power transfer and charge control, and

test and measurement equipment for product

optimization, manufacturing, and performance testing.

SKILLSET, HORSEPOWER, INNOVATION, SCHEDULE

Pensar brings the horsepower to complete projects on schedule, the skill-

set to handle as much of the development process as needed, and the

innovation to find solutions to your toughest problems. By knitting design

and engineering together, we take ideas further, faster- giving our clients

consumer-driven, manufacturing-minded designs under tight schedules.

RESPONSIBILITY AND ACCOUNTABILITY

We deliver on our promises. We take responsibility for every part of the

project we are tasked with. No one likes to think anything will go wrong

with the development of a new product, but the fact is, sometimes it does.

That’s when having a consultant you trust becomes the most important

thing in the world. We always have our client’s goals in mind and will do

whatever it takes to get the job done. Our clients return again and again

because of this.

ON-TIME, ON-BUDGET

Your bottom line is our most important line. To maximize the profit a

product release generates, it is critical to get a fully-functioning product to

market when expected. We know what it takes to get a product that

delights customers delivered to market on schedule.

WE UNDERSTAND THE TRADE-OFFS

INVOLVED IN BALANCING RISK AND

INNOVATION.

WE MAKE IDEAS REAL Drop us a line- we’d love to hear about your challenges.

John Murkowski | johnm@pensardevelopment.com