Open World Open Source Design

OPEN WORLDOPEN SOURCE

DESIGN

G O O D

L I F E

4

Prof. Dr. Hartmut Esslinger

OPEN SOURCE

Open source is a development method

for software (and hardware)

that harnesses the power

of distributed peer review

and transparency of process.

Open Source Initiative http://www.opensource.org

At the Homebrew Computer club in Palo Alto, California (in Silicon

Valley), Steve Wozniak, a 26 year old employee of Hewlett-Packard

and a long-time digital electronics hacker, had been wanting to build

a computer of his own for a long time.

For years he had designed many on paper,

and even written FORTRAN compilers

and BASIC interpreters for these theoretical

machines, but a lack of money kept him

from carrying out his desire.

He looked at the Intel 8080 chip

(the heart of the Altair computer),

but at $179 decided he couldn't afford it.

A decision to not use the Intel 8080 was

considered foolhardy by other members of the club.

THE APPLE 1

LINUX

OPEN SOURCE DESIGN

The holistic challenge for Design

is to create physical and virtual objects

which are useful art, and inspire spiritual values

by as few atoms and bits as possible.

Like in software (Linux) we must create a

collective and collaborative design asset system.

We must join together with our collective knowledge

and innovate based on a higher level.

We must start to “virtualize” our material world.

WE NEED LESS

BUT BETTER

& ECOLOGICAL

PRODUCTS.

GLOBAL WARMING

On Feb. 2, 2007, the United Nations scientific panel

studying climate change declared that the evidence

of a warming trend is "unequivocal," and that human activity

has "very likely" been the driving force in that change over

the last 50 years.

The addition of that single word "very" did more than reflect

mounting scientific evidence that the release of carbon

dioxide and other heat-trapping gases from smokestacks,

tailpipes and burning forests has played a central role in

raising the average surface temperature of the earth by

more than 1 degree Fahrenheit since 1900.

New York Times, Feb. 3, 2007

TOO MANY PHONES

TOO MANY AUTOMOBILES

TOO MUCH POLLUTION

TOO MANY BIG STORMS

LESS IS MORE

We need to start with the front-end of the industrial process

before any material decision is being made.

We need more collective collaboration

and less individualistic egotism.

We need new business models

in which the customers – as a group of power –

join executives, employees and owners/shareholders

as competent “life-savers”.

POLITICSDOMESTIC

& GLOBAL

SOCIETYNATIONS

& TRIBES

SCIENCETECHNOLOGY

& SUSTAINABILITY

ECONOMICSFINANCE

& BUSINESS

HUMANSBEHAVIORS

& ETHICS

Strategic - Opportunistic

Progressive - LobbyingCulture as Catalyst

Creative Community

Cultural Barriers

Goal justifies the Means

Power Struggle

Cost vs. Effect

SHADES OF GREEN

OUR CHALLENGES

REQUIRE

NEW THINKING

HONDA FUEL CELL

TOYOTA HYBRID ENGINE

COMPUTERIZED SAILING

MORPHING AIRPLANES

MOST THINGS

ARE MORE ALIKE

THEN DIFFERENT

SYSTEM HISTORY

www.uc.edu/food/centercourt/centercourt.html

SYSTEM HISTORY

TECHNICAL OPTIMIZATION

SYSTEM HISTORY


SAFETY & STANDARDS

SYSTEM HISTORY


SAFETY & STANDARDS

MARKET COMMODITIZATION

B+O BEOVISION

SYSTEM HISTORY


SAFETY & STANDARDS


BRAND & DESIGN DNA

ARCHETYPES

MINI !

VW GOLF 1

MINI 2

ALFA ROMEO

SYSTEM HISTORY


SAFETY & STANDARDS


BRAND & DESIGN DNA

INNOVATION

DREAMCOM ERGONOMIC LAPTOP PC

INNOVATING

BY COMBINING

PROVEN

TECHNOLOGY

“SAME-NESS”

IS ALREADY

GROWING

BRAND SHIFTS

1. Google

2. GE (General Electric)

3. Microsoft

4. Coca Cola

5. China Mobile

6. Marlboro

7. Wal*Mart

8. Citi

9. IBM

10. Toyota

11. McDonald‟s

12. Nokia

13. Bank of America

14. BMW

15. HP

16. Apple

17. UPS

18. Wells Fargo

19. American Express

20. Louis Vuitton

21. Disney

22. Vodafone

23. NTT DoCoMo

24. Cisco

25. Intel

26. Home Depot

27. SAP

28. Gillette

29. Mercedes

30. Oracle

31. HSBC

32. Tesco

33. ICBC

34. Verizon Wireless

35. Starbucks

36. Honda

37. Dell

38. Bank of China

39. Royal Bank of Canada

40. Porsche

41. Deutsche Bank

42. eBay

43. Yahoo

44. Samsung

45. Ford

46. L‟Oreal

47. Banco Santander

48. Pepsi

49. Carrefour

50. Merril Lynch

51. UBS

52. Target Stores

53. ING

54. Canon

55. Sony

56. Morgan Stanley

57. Chevrolet

58. Nissan

59. Chase

60. Motorola

61. China Construction Bank

62. Accenture

63. Nike

64. Harley Davidson

65. Wachovia

66. Budweiser

67. Orange

68. Marks & Spencer

69. FedEx

70. AT&T / Cingular Wireless

71. Siemens

72. State Farm

73. H&M

74. JP Morgan

75. TIM

76. Goldman Sachs

77. T-Mobile

78. Colgate

79. Subway

80. Chanel

81. IKEA

82. Royal Bank of Scotland

83. VW Volkswagen

84. Cartier

85. Hermes

86. Best Buy

87. Barclays

88. Avon

89. Gucci

90. Zara

91. Washinton Mutual

92. Amazon

93. BP

94. AIG

95. ABN AMRO

96. Auchan

97. Asda

98. Lexus

99. Esprit

100. Rolex

Source: Milward Brown

THE WORLD’s TOP 100 BRANDS 2007: present or former frog clients

1. Google

2. GE (General Electric)

3. Microsoft

4. Coca Cola

5. China Mobile

6. Marlboro

7. Wal*Mart

8. Citi

9. IBM

10. Toyota

11. McDonald‟s

12. Nokia

13. Bank of America

14. BMW

15. HP

16. Apple

17. UPS

18. Wells Fargo

19. American Express

20. Louis Vuitton

21. Disney

22. Vodafone

23. NTT DoCoMo

24. Cisco

25. Intel

26. Home Depot

27. SAP

28. Gillette

29. Mercedes

30. Oracle

31. HSBC

32. Tesco

33. ICBC

34. Verizon Wireless

35. Starbucks

36. Honda

37. Dell

38. Bank of China

39. Royal Bank of Canada

40. Porsche

41. Deutsche Bank

42. eBay

43. Yahoo

44. Samsung

45. Ford

46. L‟Oreal

47. Banco Santander

48. Pepsi

49. Carrefour

50. Merril Lynch

51. UBS

52. Target Stores

53. ING

54. Canon

55. Sony

56. Morgan Stanley

57. Chevrolet

58. Nissan

59. Chase

60. Motorola

61. China Construction Bank

62. Accenture

63. Nike

64. Harley Davidson

65. Wachovia

66. Budweiser

67. Orange

68. Marks & Spencer

69. FedEx

70. AT&T / Cingular Wireless

71. Siemens

72. State Farm

73. H&M

74. JP Morgan

75. TIM

76. Goldman Sachs

77. T-Mobile

78. Colgate

79. Subway

80. Chanel

81. IKEA

82. Royal Bank of Scotland

83. VW Volkswagen

84. Cartier

85. Hermes

86. Best Buy

87. Barclays

88. Avon

89. Gucci

90. Zara

91. Washinton Mutual

92. Amazon

93. BP

94. AIG

95. ABN AMRO

96. Auchan

97. Asda

98. Lexus

99. Esprit

100. Rolex

Source: Milward Brown

THE WORLD’s TOP 100 BRANDS 2007: with own core factories

The power center in the Industrial

Consumer Technology Business

has shifted to the Customer(s)

and to the Factories

(ODMs and ECMs).

The OEMs & Brands are lost between.

OEM = Original Equipment Manufacturer / Brand Owner

ODM = Original Design Manufacturer / Design & Product Owner

ECM = Electronic Contract Manufacturer / Process Owner

FACTORY SHIFTS

SOME OF THE WORLD’s TOP ELECTRONIC MANUFACTURERS

Hon Hai / Foxconn

Flextronics / Solectron

Compal

Inventec

Quanta

Mitec

Wistron

Arima

Clevo

….

HP

Dell

Apple


Hon Hai / Foxconn


Compal

Inventec

Quanta

Mitec

Wistron

Arima

Clevo

NEC

….

HP

Dell

Apple


Hon Hai / Foxconn


Compal

Inventec

Quanta

Mitec

Wistron

Arima

Clevo

NEC

….

HP

Dell

Apple

DESIGN SHIFTS

All work shown here has been created by my students

at the University for Applied Arts in Vienna, Austria

Martin Zopf, Pia Weitgasser, Anton Weichselbraun, Julia Kaisinger

VALENTINE COMPUTER

(„design recycling“ of Ettore Sottsass„ Olivetti typewriter)

Martin Zopf, Pia Weitgasser, Anton Weichselbraun, Julia Kaisinger

VALENTINE COMPUTER

(„design recycling“ of Ettore Sottsass„ Olivetti typewriter)

ROLLING SUITCASE STROLLER (Austrian Patent 1938)

Andrea Hanzl, Claudia Baer, Lisa Grabner, Andrea Seitner

ROLLING SUITCASE STROLLER (Austrian Patent 1938)

CHIRON (a truck using road and railway tracks)

Jessica Covi, Benjamin Cselley, Jupin Ghanbari, Erol Kursani

Georg Milde, Thomas Schiefer, Talia Radford, Ewald Neuhofer, AnnKathrin Zieger

ADVANCED MEDICAL MONITOR (measuring of vital information)

PORTABLE FACTORY

(localized, individual production of high-tech housings)

Marko Doblanovic, Michael Mathis, Djordje Djordjevic, Bernhard Ranner

Marko Doblanovic, Michael Mathis, Djordje Djordjevic, Bernhard Ranner

PORTABLE FACTORY

(localized, individual production of high-tech housings)

NOMAD

(Zero Emission Vehicle for mobile living)

Lukas Dönz, Oskar Hanstein, Christian Peetz, Regina Tschutschenthaler

Benjamin Cselley, Jupin Ghanbari, Dominik Premauer, Jelena Stojkovic

PEACE ROBOT(applying deep human fear instincts to pacify aggressors – and save lives)

PEACE ROBOT (applying human fear instincts to pacify aggressors – and save lives)

Benjamin Cselley, Jupin Ghanbari, Dominik Premauer, Jelena Stojkovic

OPEN SOURCE DESIGNPEACE ROBOT(applying deep human fear instincts to pacify aggressors – and save lives)

FORESTER (robotic lumbering)

Thomas Schiefer

BETTERSOLUTIONSTOGETHER

G O O D

L I F E

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