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andy-fitzsimon
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a big part of my day to day is saying yes or no to things as being on or off brand
respect - space - permission dont mess: colours treatment wordmark logomark
you are speaking on behalf of another
not to be substituted, ignored, paired with strangers set it how how you see it - be deliberatekeep a modular scaledrop shadows = fail
keep it easy - be context wareminimal treatment stylesperceptive colour awareness
brightly saturated more lively muted means giving breathing roombe primary but don’t suffocate.
geometry - writing styles - postures - personas
Preserve object to object relationshipsStructure as part of your existing ecosystem.
works for film as well.
there will always be new fields to explore, animation, the web, games and immersive. look around