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Gamification Design Challenge
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Gamification Design Challenge
Challenge:
Non Affiliated. Non Sponsored.
Improving Design for
Rules1. Contestant will complete an Octalysis Strategy Dashboard for the
challenge product2. Contestant will analyze the challenge product and evaluate what is
weak or strong in their engagement design3. Contestant will brainstorm additional concepts to improve
engagement for the challenge product4. Contestant will draw up simple concepts to illustrate an improved
design for the product5. Contestant will send the submission of their work before the
deadline. An optional video explanation can be included.6. A selected few contestants will become finalists and present their
work to Yu-kai Chou 7. The winner will qualify to become a full-time or part-time Trainee
for the Octalysis Group with proper compensation8. Quality submissions will also receive a Level I Octalysis Certificate
Challenge• Habitica is a lifestyle gamification app that aims to build
habits through RPG (Role-Playing-Game) Design
• Habitica has seen relative success with decent brand awareness
• However, long-tern engagement is still a problem. Many users leave once the freshness wears off
• It also has a difficult time breaking into the mainstream as a productivity app
• Your challenge is to study the app and offer improvements
Step 1Strategy Dashboard
After viewing the Business Metrics, Complete the Player Type Analysis,
Desired Actions, Feedback Mechanics/Triggers, and Incentives/Rewards
Octalysis Strategy Dashboard
BUSINESS METRICS
WIN-STATE
PLAYER
DESIRED ACTIONS
COMMITS
RESULTS
IMPACT
FEEDBACK MECHANICS PROGRESS
TRACKS
EMBEDDED
TRIGGERS
REWARDS
BUSINESS METRICS
1. END RESULTS OF WHAT YOU WANT TO IMPROVE
2.IN ORDER OF IMPORTANCE
3.NEEDS TO BE QUANTIFIABLE
4.LEADS TO GAME OBJECTIVE
Business Metrics -> Game Objectives
Daily Active Users Weekly returning user after 6 months Weekly tasks completed per active user Onboarding Completion Social Activities and Outreach within App
DEFINE USERS
1. DEMOGRAPHICS
2.WHAT CORE DRIVES MOTIVATE THEM
3.WHY CDs ARE EMBEDDED WITHIN THE CURRENT APP
4.ARE THERE ANTI-CORE DRIVES? (REASONS WHY THEY DON’T DO THE DESIRED ACTIONS)
User/Player Analysis (Add other mediums if needed)
DEFINE DESIRED ACTIONS
1. ALL THE LITTLE ACTIONS USERS SHOULD DO
2.LISTED IN CHRONOLOGICAL ORDER
3.POTENTIALLY BREAKING INTO 4 PHASES UNTIL ACTIVITY LOOP IS FULFILLED
4.LEADS INTO WIN-STATES
Desired Actions Analysis (Add other mediums if needed)
DEFINE Feedback Mechanics
1. WHAT USERS USE TO KEEP TRACK OF THEIR PROGRESS TOWARDS WIN-STATE
2.GAME ELEMENT SUCH AS POINTS, LEVELS, STAGES, TROPHIES, AVATARS
3.SHOULD REEMPHASIZE ON THE CORE DRIVES
Feedback Mechanics Analysis (Add other mediums if needed)
DEFINE INCENTIVES
1. What are potential rewards that could be given to users?
2.Rewards are powered by 8 Core Drives
3.Think about Content and Context of Reward
4.Strategically place them in different Win-States
Reward Context
1. Fixed-Action Rewards: Earned Lunch
2.Random Rewards: Mystery Box
3.Sudden Rewards: Easter Egg
4.Rolling Rewards: Lottery
5.Social Treasure: Gifting
6.Prize Pacing: Collection Set
SAPS (Zichermann)
1.Status
2.Access
3.Power
4.Stuff
Rewards/Incentives Analysis (Add other mediums if needed)
Octalysis Strategy Dashboard
BUSINESS METRICS
WIN-STATE
PLAYER
DESIRED ACTIONS
COMMITS
RESULTS
IMPACT
FEEDBACK MECHANICS PROGRESS
TRACKS
EMBEDDED
TRIGGERS
REWARDS
Step 2Ideation
What new features can you think of that would drive user motivation
towards the Desired Actions and hence improve Business Metrics?
Avoidance
Ownership
Empowerment
Meaning
Unpre
dictab
ility
Accom
plish
ment
Scarcity
Social Influence
CD1
CD2
CD6 CD7
CD8
CD4 CD5
CD3
A) -B) -C) -
Step 3Core Activity Loop
Describe how the Core Activity “game” Loop would function.
What pulls the user back to Habitica in your design on a daily basis? Why would they come back in the long-run? How do
you engage people in Endgame?
Core Activity Loop Design
Step 4Design sample slides
Using screenshots and simple visual tools, showcase how your ideas would interface with the user through the mobile app (or
other facilitating mediums).
Evaluation will be based on flow, behavioral design, and user experience - not aesthetics.
Submission
Send your submission to [email protected]
Due to volume of submissions, we may not provide feedback to your work unless you are selected as a finalist