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Hologram Pet Robin Deering
FA102a, Research, Product Proposal, and TransMedia Explorations
Hologram Pet Robin Deering
Assignment Two, Research
“BOOK REVIEW | Almost Human: Making Robots Think” http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think
“Android Dreams” http://articles.latimes.com/2007/mar/18/books/bk-lord18
Hologram Pet Robin Deering
Assignment Two, Research
Machines made to mimic human attitudes and personalities
h"p://adriancheok.info/category-‐media/sex-‐robots-‐are-‐definitely-‐coming-‐in-‐the-‐future/
Hologram Pet Robin Deering
Assignment Two, Research
Pets are intricately woven into humans’ daily lives, therefore will transition with humans and technology http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4672182/
h"p://screencrush.com/wiener-‐dog-‐review/
Hologram Pet Robin Deering
Assignment Two, Research
“Engineers are designing robots whose movements closely mimic those of real animals” http://www.theatlantic.com/magazine/archive/2016/01/the-future-of-pets/419133/
h"p://www.radio?mes.com/news/2013-‐11-‐18/sarah-‐millican-‐the-‐woman-‐with-‐40-‐cats-‐was-‐purrfect-‐tv
Hologram Pet Robin Deering
Assignment Two, Future Product or Service
Hologram Your Pet via Collar & Smartphone -Mimics movement in real time -Plays accompanying sounds -Reacts to human presence -May mate with your neighbor’s hologram pet
Hologram Pet Robin Deering
Assignment Three, Source for Brand Character Words
“Honey Come Home”, “Cats & Dogs”, and “Another Story” by The Head and The Heart
h"p://www.midbynorthwest.com/interview-‐the-‐head-‐and-‐the-‐heart/
Hologram Pet Robin Deering
Assignment Three, Naming Process
Found Words: Pets, Technology, Personality, Mimic Name: Mimic + Pets + Personality = Mimety
Hologram Pet Robin Deering
Assignment Three, Brand Character Diagram
Hologram Pet Robin Deering
Assignment Four, Social Media Research
Harvard Research Team • 36% of Tweets are worth reading • Most important: be clear https://hbr.org/2012/05/what-makes-a-great-tweet
Hologram Pet Robin Deering
Assignment Four, Social Media Research
Communications Professional & Blogger • Fewer hashtags the better • Knowing your audience • Timing of post
http://nicklewiscommunications.com/7-things-make-good-tweet-twitter/
Hologram Pet Robin Deering
Assignment Four, Social Media Research
Educating Developer • Extending the tweet • Images engage further • Hyperlinks are good and bad https://socialmediaforlearning.com/2015/10/18/what-makes-a-good-tweet-engaging/
Hologram Pet Robin Deering
Assignment Four, Tweet One
Hologram Pet Robin Deering
Assignment Four, Tweet Two
Hologram Pet Robin Deering
Assignment Four, Tweet Three
Hologram Pet Robin Deering
Assignment Four, Analytics
Bitly
Hologram Pet Robin Deering
Assignment Five, Sound Design
Hologram Pet Robin Deering
Assignment Six, Motion Graphic Exploration, Raw Images
Hologram Pet Robin Deering
Assignment Six, Motion Graphic Exploration, Raw Images
Hologram Pet Robin Deering
Assignment Six, Motion Graphic Exploration, Raw Images
Hologram Pet Robin Deering
Assignment Six, Motion Graphic Exploration, Final Video
Video Link: h"ps://youtu.be/zAp8RRC89HY