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1508™ALWAYS IN LOVEWITH WHAT WE DO
TOOLS FOR INSIGHTS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16P 1
1508™ALWAYS IN LOVEWITH WHAT WE DO
Tools f or insig htsWIFI
1508guest
GUESTKODEJegvilonline
URL’S1508.dkslideshare.com/1508asvimeo.com/design1508facebook.com/company/1508-as
HASHTAG#1508as
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16P 2
1508™ALWAYS IN LOVEWITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
HOW DO WE BUILD AN ‘IS THIS A GOOD IDEA’- MACHINE?
Infrastructure
Proven ideas
14/04/16P 3
1508™ALWAYS IN LOVEWITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
SO, WHAT’S INSIDE THE MACHINE?
Tools for insights
Proven ideas
14/04/16P 4
1508™ALWAYS IN LOVEWITH WHAT WE DO
WE RELY ON TESTED TOOLS AND METHODS – AND ADAPT AS NEEDED.
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16P 5
1508™ALWAYS IN LOVEWITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
SOLUTIONS WILL BE FOUND THROUGH HEAVY EXPERIMENTATION
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1508™ALWAYS IN LOVEWITH WHAT WE DO
THE FRAMEWORK – DESIGN THINKING
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HUMAN VALUE FEASABILITY
BUSINESS
Can we make it?Do they want it?
Will we make it?
1508™ALWAYS IN LOVEWITH WHAT WE DO
VALUE PROPOSITION DESIGN – HELPS US DESIGN PRODUCT FIT
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JOBS TO BE DONE
PAINS
GAINS
PRODUCTS & SERVICES
PAIN RELIEVERS
GAIN CREATORS
1508™ALWAYS IN LOVEWITH WHAT WE DO
5 DAY DESIGN SPRINT (GOOGLE VENTURE) - HELPS US STAY ON TRACK
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DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
UNDERSTAND IDEA DECIDE BUILD TEST
1508™ALWAYS IN LOVEWITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
TANGIBILITY IS KEY
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1508™ALWAYS IN LOVEWITH WHAT WE DO
Prototyping
The practice of building quick, inexpensive and rough study models to learn about the desirability, feasibility and viability of of alternative value propositions and business models.
PROTOTYPES ARE THE KEY TO GET INSIGHTS
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1508™ALWAYS IN LOVEWITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
PROTOTYPING MEANS WE GAIN INSIGHTS FROM TESTING - INSTEAD OF LONG TERM ANALYSIS
Analysis
Hypothesis Build prototype (MVP)
Launch
Learn from insights
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Recommendation
1508™ALWAYS IN LOVEWITH WHAT WE DO
THERE IS AN ENORMOUS AMOUNT OF TOOLS – AND MORE EVERYDAY …
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1508™ALWAYS IN LOVEWITH WHAT WE DO
HERE IS OUR FAVOURITE TOOLS FOR GAINING INSIGHTS
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Analysis
Hypothesis Build prototype (MVP)
Launch
Learn from insights
Recommendation
SURVEYS
ANALYTICS
VALUE PROPOSITION
CANVAS
HOW MIGHT WE SQUARE
SPACEMARVEL
TEACHABLE
SIGNUPS
SURVEYS
ATTENDEES
TYPEFORM
DESK-RESEARCH
TEST CARD
INTERVIEWS
LANDING PAGE
LEARNING CARDS
1508™ALWAYS IN LOVEWITH WHAT WE DO
SKATSERVICES IN THE MAKING
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1508™ALWAYS IN LOVEWITH WHAT WE DO
HELPING SKAT GET TO MARKET FASTER
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1508™ALWAYS IN LOVEWITH WHAT WE DO
WE KEEP LEARNING – EVEN AFTER LAUNCH
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1508™ALWAYS IN LOVEWITH WHAT WE DO
AN EXAMPLE FROM SKAT - NEMID
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1508™ALWAYS IN LOVEWITH WHAT WE DO
IS THIS SAFER? - A QUICK SURVEY IS NEEDED
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1508™ALWAYS IN LOVEWITH WHAT WE DO
A QUICK TYPEFORM SURVEY SHARED ON LINKEDIN
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1508™ALWAYS IN LOVEWITH WHAT WE DO
THE INSIGHT FROM A QUICK TYPEFORMSURVEY SHARED VIA LINKEDIN
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1508™ALWAYS IN LOVEWITH WHAT WE DO
More digits is intended to up security, but it seems like that’s not the case – That’s a valuable learning!
Meanwhile at SKAT…
INSIGHT 1
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1508™ALWAYS IN LOVEWITH WHAT WE DO
WE MADE MORE THAN 60 PROTOTYPES IN MARVEL
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1508™ALWAYS IN LOVEWITH WHAT WE DO
BEGIN WITH SKETCHES TO SAVE TIME
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Interactions
Flows(To be)
Flows(To be)
Scenarios(As is)
1508™ALWAYS IN LOVEWITH WHAT WE DO
THEN WE CREATE ARTBOARDS IN THE APPLICATION CALLED “SKETCH”
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1508™ALWAYS IN LOVEWITH WHAT WE DO
WE STITCH ARTBOARDS TOGETHER IN MARVEL TO TEST
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1508™ALWAYS IN LOVEWITH WHAT WE DO
WE TEST PROTOTYPES IN MULTIPLE WAYS
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Thursday’s demo(Internal)
Surveys(Panels)
User tests(Panels)
1508™ALWAYS IN LOVEWITH WHAT WE DO
SKAT PANELS – YES, PEOPLE REALLY WANT TO HELP
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16P 28
708 usersBusiness panel
4817 usersPublic panel
1508™ALWAYS IN LOVEWITH WHAT WE DO
WE LET USERS TEST PROTOTYPES IN ORDER TO LEARN
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1508™ALWAYS IN LOVEWITH WHAT WE DO
WE SHARE OUR INSIGTHS WITH THE TEAM AT HOME
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1508™ALWAYS IN LOVEWITH WHAT WE DO
Yes NemId a pain but when it come to personal info and big sums of money then NemId is a benefit to encourage trust rather than a problem.
So what happened after that…
INSIGHT 2
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1508™ALWAYS IN LOVEWITH WHAT WE DO
IT’S ALWAYS A NEGOTIATIONDEPENDING ON THE SITUATION
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CLUMSYANNOYINGOUT DATED
SAFEBELIEVABLETRUSTWORTHY
1508™ALWAYS IN LOVEWITH WHAT WE DO
Don’t assume – test and learn.
There’s always people how would like to help = User panels.
Typeform is fast, free and easy to use on both mobile/desktop.
Marvel lets users try a concept in the right context. It’s free, easy and very helpful, but has limitations.
TIPS
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1508™ALWAYS IN LOVEWITH WHAT WE DO
FLAGDAGEHOW WE HELP OPTIMIZE
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1508™ALWAYS IN LOVEWITH WHAT WE DO
GOOGLE ANALYTICS INSIGHTS TELL US THAT FLAGDAGE IS ACTUALLY VERY POPULAR INFORMATION
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Slotsholmsgade 101216 København K.
Telefon 7226 8400Telefax 3393 3510
Officielle flagdage 2016
1. januar Nytårsdag.
5. februar Hendes Kongelige Højhed Kronprinsesse Ma-rys fødselsdag.
6. februar Hendes Kongelige Højhed Prinsesse Maries fødselsdag.
25. marts Langfredag. Der flages på halv stang hele dagen.
27. marts Påskedag.
9. april Besættelsesdagen. Der flages på halv stang til kl. 12.00, herefter på hel stang.
16. april Hendes Majestæt Dronningens fødselsdag.
29. april Hendes Kongelige Højhed Prinsesse Benediktes fødselsdag.
5. maj Befrielsesdagen og Kristi Himmelfartsdag.
15. maj Pinsedag.
26. maj Hans Kongelige Højhed Kronprins Frederiks fødselsdag.
Lovafdelingen
Dato: 4. december 2015Kontor: LovkvalitetskontoretSagsnr.: 2015-155-0077
1508™ALWAYS IN LOVEWITH WHAT WE DO
Yes, it seems a lot of users are interested in knowing when to put the flag up.
…Now, let’s put ourselves in the users shoes…
INSIGHT 1
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1508™ALWAYS IN LOVEWITH WHAT WE DO
JOBS TO BE DONE
PAINS
GAINS
DOES THIS INFORMATION REALLY HELP YOU? THERE’S MORE PAINS THAN GAINS
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XXXX
XX
XX
XX
1508™ALWAYS IN LOVEWITH WHAT WE DO
HOW MIGHT WE ADD VALUE AND ENSURE THE USER ALWAYS PUT UP THE FLAG ON THE RIGHT DAY – AND TAKE IT DOWN AGAIN IN TIME
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1508™ALWAYS IN LOVEWITH WHAT WE DO
WE COULD TEST BY BUILDING AN APPWITH REMINDERS, WIND, TEMPERATURE, INFO, ETC..
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1508™ALWAYS IN LOVEWITH WHAT WE DO
...OR A SCHEDULE ON THE WEBSITE..
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1508™ALWAYS IN LOVEWITH WHAT WE DO
…OR PICK UP A PHONE AND CALL OURSELVES...
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1508™ALWAYS IN LOVEWITH WHAT WE DO
…NO. LETS MAKE AN MVP & JUST TEST THE CORE VALUE PROPOSITION – DO IT FAST & CHEAP TO SEE IF IT’S A GOOD IDEA
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1508™ALWAYS IN LOVEWITH WHAT WE DO
COLLECT SIGNUPS WITH SQUARESPACEAND FAKE THE SERVICE
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1508™ALWAYS IN LOVEWITH WHAT WE DO
Get insights fast – positive and negative.
DIY if you can.
Squarespace is easy to use and helps with “signups”, “design” “payment” etc.
TIPS
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1508™ALWAYS IN LOVEWITH WHAT WE DO
BUSINESS SKETCHINGA 1508 PRODUCT IN THE MAKING
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1508™ALWAYS IN LOVEWITH WHAT WE DO
CLIENTS AND COLLEAGUES STARTED ASKING “HOW DO YOU DO THAT THING WITH SKETCHES?”
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1508™ALWAYS IN LOVEWITH WHAT WE DO
MORGENBOOSTER - A FRAMEWORK FOR TESTING NEW IDEAS AND PRODUCTS
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1508™ALWAYS IN LOVEWITH WHAT WE DO
Check!Yes, people are interested in Business Sketching – at least when it’s a free talk.
…But is it a product we can sell?
INSIGHT 1
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1508™ALWAYS IN LOVEWITH WHAT WE DO
GET PEOPLE TO REACT AND SIGN UP FOR THE PRODUCT
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1508™ALWAYS IN LOVEWITH WHAT WE DO
TEST THE PRODUCT – A REAL LIFE PROTOTYPE
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1508™ALWAYS IN LOVEWITH WHAT WE DO
Yes, people are interested paying to learn Business Sketching as a traditional course – 3 hours –teacher and lots of tasks.
…But was it a one off? Is the audience bigger than one 3 hour course at 1508?
INSIGHT 2
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1508™ALWAYS IN LOVEWITH WHAT WE DO
1508™ALWAYS IN LOVEWITH WHAT WE DO
It is not a one off. I taught a lot of companies and organisations.
People keep wanting to learn Business Sketching - and pay for it.
…Hm, can we make it a digital product?
INSIGHT 3
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1508™ALWAYS IN LOVEWITH WHAT WE DO
TIME TO GET A BIT MORE SERIOUS AND LOOK AT PRODUCT FIT
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JOBS TO BE DONE
PAINS
GAINS
PRODUCTS & SERVICES
PAIN RELIEVERS
GAIN CREATORS
1508™ALWAYS IN LOVEWITH WHAT WE DO
CUSTOMER PROFILE: BUSINESS SKETCHING
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JOBS TO BE DONE
PAINS
GAINS I CAN SKETCH
COMMUNICATE AND SELL IDEAS
LOOK GOOD IN FRONT OF
COLLEAGUES, BOSS,
CLIENTS…
SHARE IDEAS
I FEEL STUPID
I CANT DRAW
IT IS DIFFICULT TO
LEARN
I DON’T HAVE TIME TO LEARN
MY SKETCHES ARE UGLY
GET PAY RISE
SELL IDEAS
GET RECOGNITION
LEAD EFFECTIVE MEETINGS
1508™ALWAYS IN LOVEWITH WHAT WE DO
VALUE MAP: BUSINESS SKETCHING
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PRODUCTS & SERVICES
PAIN RELIEVERS
GAIN CREATORS
ONLINE COURSE
STRUCTURED PROGRESS
FACE TO FACE COURSE
DOWNLOAD E-BOOK
ONLINE SPARRING
ONE APPLE A DAY
SHORT AND CONCISE CONTENTPRACTICAL
CHUNKS
FEEDBACK
STEP BY STEP INSTRUCTION
COMMON VISUAL LANGUAGE
DEVELOP IDEAS
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Fill out test card.
This is what we wanted to test.
So we build a landing page for the new digitial product.
TEST CARD
To verify that, we will… build a landing page with a signup to newsletter
And measure… how many signups we get to the course
We are right if… more than 50 signs up
We believe that… by making an online course with videos people can learn Business Sketching
Hypothesis test
1508™ALWAYS IN LOVEWITH WHAT WE DO
CREATE A LANDING PAGE OUTLINING YOUR IMAGINED VALUE PROPOSITION -WITH A CALL TO ACTION TO SIGN UP
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1508™ALWAYS IN LOVEWITH WHAT WE DO
OUR LANDING PAGE OUTLINING THE VALUE PROPOSITION
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Why sketching
Who is it forSocial proof
What you get out of it
Curriculum
Social proof
Social proof
Your instructor
Frequently asked questions
What + videoSign up
1508™ALWAYS IN LOVEWITH WHAT WE DO
USE MAILCHIMP TO CAPTURE INSIGHTS
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1508™ALWAYS IN LOVEWITH WHAT WE DO
Yes, more than 60 people signed up to the mailing list.
Right, we need to make a real mvp!
INSIGHT 4
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1508™ALWAYS IN LOVEWITH WHAT WE DO
TIME TO CREATE CONTENT FOR THE MVP
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1508™ALWAYS IN LOVEWITH WHAT WE DO
A WHITE LABEL PRODUCTS SAVES YOU TIME AND MONEY ON DEVELOPMENT.HERE TEACHABLE.COM
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1508™ALWAYS IN LOVEWITH WHAT WE DO
Please check it out
bit.do/business-sketching
WE ARE LAUNCHING THE BUSINESS SKETCHING MVP NEXT WEEK
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1508™ALWAYS IN LOVEWITH WHAT WE DO
So what we learned…
• Realize evidence trumps opinion• Learn fast• Test early refine later• Remind yourself regularly “it is an experiment”
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1508™ALWAYS IN LOVEWITH WHAT WE DO
TAKEAWAY OUR TOOLS FOR INSIGHTSMETHOD CARDS TO INSPIRE YOU
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Paper Sketches
HowRapidly sketch ideas, layout and evaluate interaction design and concepts for flows.
WhyThis is a good way to quickly organize, articulate and visualize design ideas and concepts.
WhenEarly in project to develop ideas, explain and convince others about your idea.
Tips• Use black pens on paper – fits into the scanner or put on wall
• Use “Pop” app if need to stich together
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Social Media
HowCreate posts containing a call to action - link to survey, landingpage etc.
WhyTo generate traffic to your prototype to get insights.
WhenAll through a project, but most valuable in the early stages to attract people to your survey, landingpage or prototype.
Tips• Don’t spam your network • Keep it short. Don’t ask to much of your network
• Get answers on small problems or questions
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Morgenbooster talk
HowSchedule a Talk and invite potential customers to sign up.
WhyTo test the appetite for a new product before making it. Does anyone sign up?
WhenRight in the beginning when you have an idea for a new product.
Tips• Activate the audience in the talk
• Give them tasks to do• Seek feedback• Track how many see video and slides afterwards
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Experience Prototype
HowQuickly prototype a concept using available materials and use it to learn from a simulation of the experience using the product.
WhyThis is useful for revealing unanticipated issues or needs, as well as evaluating ideas.
WhenEarly in the process. Don’t be afraid that it’s not perfect. That why you’re doing it – to learn and make it better.
Tips• Plan it carefully • Act it out
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Landing page
HowLanding pages can be created easily and fast with Squarespace, Webflow, Wix, etc. It’s all drag n’ drop.
WhyA landing page is a great way to explain and test you idea. You want to know if there’s need for what you’re making.
WhenTest your value proposition early on and learn from the insights you get. Use for instance a signup flow
Tips• Include a call to action so you can measure signups.
• It should look real, but don’t spend to much time on making it perfect.
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Newsletter
HowOnce you get signups you should keep your users informed. Mailchimp can be used to send out emails to your email-list.
WhyIf users signed up to your idea it means they are interested.. keep them up to date or involve them in the process.
WhenUse mailing list to track interest in your landing page of your product or to recruit test users.
Tips• Don’t tire out your subscribers• Include content to empower them
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Prototyping tool
HowA prototyping tool can turn your ideas into and interactive prototype for desktop, iWatch, smartphones and tablets.
WhyAlways test in the right context. Let people experience your idea and be sure to observe and ask questions.
WhenOnce you have identified the flow and before you start development.
Tips• Create short flows/ experiments, never a whole concept
• With a free account you can have as many projects you like for free
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Demo days
HowGather the entire team and demo the prototype on a big screen. Gather feedback from everyone.
WhyFeedback from different perspectives will often shine a light on problems you haven’t seen yourself.
WhenDo it as often as you can because you don’t know everything!
Tips• Make sure there’s team-members with other skills than yours
• Let someone else than you demo it to see if it’s understood
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Online panel
HowAsk your first ”sign ups” for instance. There are always people who would like to help.
WhyUsers are a valuable resource. Organize them in a panel and use them for surveys, tests and interviews.
WhenA panel can be used for different purposes through out the entire process, even after launch.
Tips• Make the users feel special• You can never get to may users in a panel
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Surveys
HowAsk a series of targeted questions in order to ascertain particular characteristics and perception of users. Create surveys quick and easy by “drag & drop” method. We use Typeform to design, distribute and analyse your surveys with Typeform.
WhyThis is a quick way to elicit answers form a large number of people.
WhenWhenever you need quantitative data to move forward.
Tips• Avoid questions about the future because what they say might not be what they do
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MORGENBOOSTER: TOOLS FOR INSIGHTS
Interviews & User tests
HowAsk your users to perform a task using the prototype. While they do it, get them to talk a loud and observe what they do.
WhyGet users to react to your prototype. The Prototype must look real to get best results.
WhenDo in the beginning to establish needs in you target group. Do in every sprint to find answers to your sprint question.
Tips• Use social media or your panel to find participants
• Give participants a small gift as thank you
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MORGENBOOSTER: TOOLS FOR INSIGHTS
White label product
HowFind the right tool that fits your need. Google is your friend.
WhyYou don’t have to build everything yourself in order to test out ideas. Find existing services and see if you can piggyback on them.
WhenWe needed a site where users can signup and take video classes. For that we are using teachable –a framework suited for our needs.
Tips• To get an overview of different white labels out there you can get a overview with producthunt.com