Mapping User Intentions - Search Keywords to Mega Menus

Usability Matters!

Information Architecture

Indian Gifts Portal - A e-Commerce Gifting Portal specializing in domestic and international gifting between NRIs.

The Site has a huge handicrafts inventory but they also have products specifically meant for gifting amongst Indians.

Increasing Find-ability

• Find-ability was a major obstacle to task completion identified during the buyer persona walkthrough.

• Mapping the Users Mind to a Mega Menu for the E-Commerce Site was one of the first steps towards increasing find-ability.

Find-ability precedes Usability. You can’t use what you can’t find.

‘Ambient Find-ability’ By Peter Morville

But what are users looking for?

Product Category - Bags

A Snapshot of Keyword Referrers to the Site with the word ‘Bag’.

A Snapshot of Internal Search Terms accompanying ‘Bags’

A Snapshot of Google Keyword Density of search terms containing ‘Bags’

Mega Menu

Increasing Find-ability by Mapping User Intent to Navigation

Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry | Kids | Festivals | Deals Bags

Ethnic Indian Bags

Ladies Handbags

Clutches & Purses

Wallets

Travel & Office Bags

Diaper & School Bags

Leather BagsGenuine Leather Bags >Leather PursesHand BagsSling BagsLaptop BagsClutches Wallets Mobile Pouches

Leather Bags for Men >Laptop BagsWalletsPersonalized WalletsCard WalletsMulti-Pocket BagsCross Body BagsBusiness Card Holders

Premium Leather Bags >Temanli Leather PatchworkGaofan Leather PatchworkMill LeatherCroco LeatherKashmiri Leather BagsColored Leather Bags >Red Leather

Pink LeatherBlack LeatherTan Leather

Less than 599 >Leatherite BagsCollege BagsWalletsLeatherite Clutches

Big Bags >Hold-allsBig HandbagsOvernight BagsTravel Bags

Small Bags >ClutchesPouchesWalletsBusiness Card Holders

Best Sellers >>Ladies Handbags

Clutches

Purses

Wallets for Her

Wallets for Him

Gaofan Leather

Mill Leather

Pink Leather Bags

(Free Delivery in India – All

Cities)

Love

Paintings

Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothing & Fashion | Kids | Festivals | Deals Toys & Games

Ladies Handbags

Clutches & Purses

Wallets

Leather Bags

Travel & Office


Big Ethnic Handbags >Shopping BagsCollege Bags

Small Ethnic Handbags >Clutches PursesPotlis

By Handle >Bangle handle BagsSoft Handle BagsLeather Handle BagsShoulder Bags

Bags by Color >Multi-ColoredRedPink BlueNaturalMetallicBrownOther ColorsBy Material >

Beaded BagsCotton BagsJute HandbagsBamboo HandbagsEthnic WeavesKashmiri Leather

Embroidered BagsMirror-work BagsPatch-Work BagsZari Work Bags

Silk PursesVelvet PursesDesigner Clutch Bags

Less than 299 >Mirror Work Potlis

Less than 499 >Beaded HandbagsCotton College BagsJute BagsPatchwork Bags

Best Sellers >>Hand Embroidered

Designer Clutches

Silk & Velvet Purses

Jute Bags

Zari Work Handbags

Mirror Work Bags

Potlis

Less than 499


Cities)

Love

Paintings

Ethnic Indian Bags



Ladies Handbags

Leather Bags

Ethnic Indian Bags

Wallets

Travel & Office


Ladies Clutches >Hand EmbroideredLeather ClutchesDesigner ClutchesEthnic ClutchesStone-Work ClutchesGaofan ClutchesTemanli ClutchesAnimal Print Clutches

Ladies Purses >Beaded PursesRajasthani Mirror WorkTribal Art PursesLeatherite PursesKashmiri Leather PursesBrocade PursesZari Work Purses

By Type >Bangle handle PursesPotlisCoin PursesEvening Clutches

By Color >Multi-ColoredRedPink BlueBlackGreyNaturalMetallicBrownOther Colors

Less than 599 >Brocade ClutchesBeaded PursesEmbroidered PotlisRajasthani MirrorworkWooden Handled Bags

By Brand >GuessVertigo

Best Sellers >>Less than 599

Gaofan Clutches

Brocade Purses

Designer Clutches

Evening Bags

Black Clutch Bags

Indian Design Bags

Leather Purses


Cities)

Love

Paintings

Clutches & Purses



Wallets

Leather Bags

Ethnic Indian Bags

Clutches & Purses

Travel & Office


Shoulder Bags >Cotton Shoulder BagsJute Shoulder BagsBamboo Shoulder BagsPatchwork BagsLeatherite BagsZari Work Shoulder Bags

Sling Bags >Beaded Sling BagsLeather Sling BagsRajashtani Mirrorwork Jute Sling Bags

Handbags >Zariwork HandbagsVelvet & Silk HandbagsLeather Handbags

Cross Body Bags >Mirror-Work Zari-WorkLeather Cross Body Bags

By Color >Multi-ColoredRedPink BlueBlackGreyNaturalMetallicBrownOther Colors

Less than 999 >Beaded HandbagsCotton Handbags

By Brand >GuessVertigo

Best Sellers >>Designer Handbags

Ethnic Shoulder Bags

Tribal Weave Bags

Beaded Sling Bags

Velvet & Silk Bags

Cross Body Bags

Black Ladies Bags

Rajasthani Mirrorwork


Cities)

Love

Paintings

Ladies Handbags



Travel & Office


Leather Bags

Ethnic Indian Bags

Clutches & Purses

Ladies Handbags

Ladies Wallets >Bi-Fold WalletsTri-Fold WalletsPassport & ID HoldersCoin Purses

Animal PrintColored LeatheriteEmbossed Leather

Croco LeatherKashmiri LeatherTemanli LeatherGaofan Leather

By Color >Multi-ColoredRedPink BlueBlackGreyBrownOther Colors

Men’s Wallets >Money ClipsCredit Card HoldersBusiness Card HoldersPassport Holders

Leatherite WalletsDesigner Wallets

Leather WalletsMill Leather WalletsCroco Leather Wallets

Personalized WalletsDhoom 3 WalletsTri-Fold Wallets

Embossed LeatherBlack WalletsTan WalletsColored Wallets

Wallets on DiscountWallet & Belt CombosCard & Wallet Sets

Best Sellers >>Tri-Fold Wallets

Passport Holders

Designer Wallets

Gaofan Leather

Kashmiri Leather

Wallets for Her

Wallets for Him

Croco Leather Wallets


Cities)

Love

Paintings

Wallets




Leather Bags

Ethnic Indian Bags

Clutches & Purses

Ladies Handbags

Wallets

Travel Bags >BackpacksDuffle BagsOvernight BagsStrolleysHoldalls

Utility Bags >Passport BagsCredit Card & ID WalletsWrist PouchesCamera CasesMulti-Purpose BagsMobile Pouches

Office Bags >Laptop BagsLaptop Cum Travel BagsPortfolio Bags

By Material >LeatherLeatheriteWaterproof

By Color >Multi-ColoredRedPink BlueBlackGreyNaturalBrownOther Colors

Less than 599 >Travel BagsHaversacksPVC BagsCamera Pouches

Less than 199 >Mobile Carriers

Best Sellers >>Strolleys

Multi-Purpose Bags

Portfolio Bags

Tote Bags

Haversacks

Laptop Bags

Toiletry Bags

Duffle Bags


Cities)

Love

Paintings

Travel & Office



Leather Bags

Ethnic Indian Bags

Clutches & Purses

Ladies Handbags

Wallets

Travel & Office

Baby Bags >Diaper BagsBaby Bag with Bottle CaseBaby Sleeping Bags

Baby Bags By Color >PinkYellowGreenBlue

Bags for Children >Kiddie PursesKids StrolleyKids Hand Bags

School Bags >School BagsSchool Bags + Bottle Combo

College Bags >Mirror Work BagsPatchwork BagsJute BagsCotton Bags

Cartoon Character Bags >Tweety BagsBarbie BagsBen Ten BagsCars BagsThomas The Engine BagsSpiderman BagsAngry Birds Bags

Less than 599 >School BagsKids Hand BagsKiddie Purses

Less than 999 >Baby Sleeping BagsBaby Diaper Bags

Best Sellers >>Baby Sleeping Bags

School Bags

Diaper Bags

College Bags

Tweety Bags

Ben 10 Bags

Barbie Bags

Less than 599

Less than 999(Free Delivery in India – All

Cities)

Love

Paintings

