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Little People, Big Challenges: UX with Kids Midwest UX April 9, 2011

Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

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Conducting UX activities with school-age children is fun and interesting, though it can also be frustrating at times. If you are planning a project whose user group includes children, this is the session for you. These aren’t just little people after all, they have a completely different range of emotional, physical and learning abilities than adults. In this brief session you’ll learn the characteristics of these kids and how they can affect your UX study.

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Page 1: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Little People, Big Challenges: UX with Kids

Midwest UXApril 9, 2011

Page 2: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Imagination, Wonder, Fun!

Page 3: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Little People…

Page 4: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Not Short Adults

• Cognitive Skills– Reality and make-believe – New to computers– Reading

Brown Bear, Brown Bear, What do you see? By Bill Martin Jr / Eric Carle

Page 5: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Physical

• Little hands and unreliable grasp– Computer operations (drag-and-drop)

• Short in stature• Need for movement

Page 6: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Experience & Emotions

• Interpretation of information, icons• Fear, shyness• Non-talkers or Chatty

Page 7: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Recruitment

Page 8: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Gain Trust

• Legitimacy

• Approach Organizations– Rotary Club– Parent-Teacher Groups– Private Schools– Home School Co-ops

Page 9: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Mindful of Family Situations

• Caring Adults• Religious, social• Holidays, birthdays, politics• Awareness of Media, Internet, TV

Page 10: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Network

• Ask for recommendations– Finder’s fee

• Participants knowing each other– Enjoy experience with friends– Can carpool– Depends on test

Patel and Paulsen

Page 11: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Publicize

• Social networking• Through your site

– Ethnio.com• Advertising

– Parent e-mailing lists and bulletin boards

– Volunteer sections– Fliers

Page 12: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Recruiting Issues

• Advanced computer users – Making games, web pages, etc.

• Flexible testing hours• Arrange care or space for siblings

– Younger distract– Older want to help

• Sensitive to concerns about child’s abilities

Page 13: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Protecting Kids

Page 14: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Physical Considerations

• Child-friendly – Child-sized chairs and tables– Avoid distraction

• Lab equipment – Effective yet unobtrusive – Check for safety

Page 15: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

On Location

• Classroom– Least interaction– Best opportunity for comparison

• Home– Most interaction and deepest understanding– Most time consuming per subject

• Other situations (playgrounds, museums, etc.)– Difficult to plan– Hard to know who you’re observing– Use most caution in this situation

Page 16: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Guidance

• Never be alone with child• No full names in any documentation• No discipline unless they are in danger• Photograph only with permission• Casual dress

Page 17: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Welcome Caring Adults

• Child’s Choice• Benefits of Adult in Room

– Gives child sense of security– Can help “adjust” child when needed

• May Need Guidance– “Lead” child or pressure child to perform– Engage facilitator in side conversation

Page 18: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Caring Adult-Child Pairs

• Used to having support available• Expect to be used with adult

– First time use – Educational products– Offline activities

• Interaction – Relationship issues show up– Coping skills vary – encourage to be supportive

Page 19: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Consent

• Adult must sign any agreement• Activity for child while waiting

• Designs "top-secret"

Page 20: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Online Information Gathering

• COPPA (Children's Online Privacy Protection Rule)– Became effective on April 21, 2000.

• Operators Must:– Post privacy policy;– Obtain verifiable parental consent;– Prohibit disclosure of information to third parties;– Maintain confidentiality, security, and integrity of

information.

More at: www.ftc.gov

Page 21: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Conducting Research

Page 22: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

In the Classroom

• Schedule carefully • Levels of approval• Make concessions • Teacher

– Used to being observed• Hectic - prepare for

change

Page 23: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

In the Home

• Can be chaotic– Distractions abound– Go with the flow– Pets (consider your allergies)

• Show their room

Page 24: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Test Your Materials

• Child’s ability level• Rotate tasks – more tired at end• Prepare varying levels of hints• Scary disembodied voice

– Speak softly– Give warning before speaking

• Tiny voices, close mics– Pressure zone microphones

Hanna, Risden, and Alexander

Page 25: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Control & Trust

• New experience for child– Office and equipment– Different than home

• Answer Questions– About gear– Go behind one-way mirrors

• Match experience– Adjust to preference

• Slower cursor speed• Resolution

Page 26: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Set Expectations

• Caring adult– Allow child to try things out and make guesses– Help with hints if gets stuck

• To Child– Use simple language– We’ll have fun!

• Warm-up activity - get to know them– Avoid suggesting

• Eager to please adults

Page 27: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

During Testing

• Keep it short• Restate tasks as needed• Encouragement and feedback

– "You really worked at that!"– "You did that all on your own!"

• Reminders to pay attention• Free exploration time

Hanna, Risden, and Alexander

Page 28: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Communicate Emotions

• Behavior– Non-talker – Trying to “break” product

• Less verbally capable children • Explain what you need to know• Memory aids

From left to right 'boring, 'don't understand', 'fun', 'too difficult, 'too slow', 'childish', 'stupid/strange', 'too scary'. Barendregt and Bekker

Page 29: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Post-Study

• Children are tired• May be upset test is over• Thank them!

– Comment on how helpful they were– Hard work = see exactly what needs to be fixed

Page 30: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Incentives

• Classrooms– Thank entire class and teacher– Gift to class (pizza day, etc.) - optional

• Homes– Appropriate for age and economic class– Bring extras for siblings– Gift certificates

Page 31: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

Testing/Researching Children

• Create usable, satisfying products for children

• Be prepared for anything• Unpredictable, challenging and fun!

Page 33: Little People, Big Challenges: UX with Kids. Presented at Midwest UX 2011 in Columbus, Ohio

References• Hanna, L., Risden, K., and Alexander, K. 1997. Guidelines for usability

testing with children. interactions 4, 5 (Sep. 1997), 9-14. DOI= http://doi.acm.org/10.1145/264044.264045

• Barendregt, W., Bekker, M.M. 2005. Extended guidelines for usability (and fun) testing with children. SIGCHI.NL Conference 2005, HCI Close to You, 13 October Den Haag. Den Haag, NL

• Patel, M. and Paulsen, C. 2002. "Strategies for Recruiting Children for Usability Tests." Usability Professionals Association, 11th Annual Conference.

• Ames, Louise Bates, Ph.D., et. all. Your __ Year-Old, Series, Gesell Institute of Human Development.