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STANDS 9

Author: Jacobo Krauel Editorial coordination: Jacobo KrauelGraphic design & production: Roberto Bottura, architectCollaborator: Oriol Vallés, graphic designer Text: Contributed by the architects, edited by Jay Noden & William George Hardy

© LINKSBOOKSJonqueres, 10, 1-508003 Barcelona, SpainTel.: +34-93-301-21-99 Fax: [email protected]

© This is a collective work. In accordance with Intellectual Property Law “collective works” are NOT necessarily those produced by more than one author. They have been created by the initiative and coordination of one per-son who edits and distributes them under his/her name. A collective work constitutes a collection of contributions from different authors whose personal contributions form part of a creation, without it being possible to separately attribute rights over the work as a whole.

© All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews.

Printed in China

STANDS 9

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Atelier Markgraph

ALSOP & Partners + Brown and Storey architects Ray Yuen

spatial design thomas häussler007

096 160 226008

098 164 232014

104 170 236020

108174 240

026

114 178 246032

040 118184 254

046 124 190 260

052

064 140 206 278

080 150 216 290

128 196 266

060

072 146 212 286

134 200 272

220090 156

Skylab Architecture

Creneau International Andrew Maynard Architects

Tulp Design

Ingrid Heijne Interior Design Jorge Hernández De La Garza

Studio 63 Dunja Weber

bachmann.kern & partner kawamura-ganjavian

Mutabor büro uebele

Unfold & Tony Michiels

Braun Wagner Rita

ARNO DesignGRAFT

Jörg Boner

Introduction

MoreySmith

Resopal jürgensarchitekten

Tulp Design Rotor Group

Collaborative Architecture

Kauffmann Theilig & Partner Creneau International ARNO Design Francesc Rifé

BROISSINarchitects Mutabor Design spatial design thomas häussler Totems

King-Miranda Associati

Ueberholz Messebau Ignasi Bonjoch

häfelinger + wagner

Walbert-Schmitz Jörg Boner HASSELL Heller Designstudio

Migliore+Servetto Architetti Associati häfelinger + wagner design KEGGENHOFF | PARTNER

D’art design Gruppe Boris Banozic

bachmann.kern & partner plajer & franz studio

Converse

101 Woonideeën magazine

OSRAM Opto Semiconductors

Jaga

SciFi Channel

Resopal

WEDGE-1

Mercedes-Benz Eddy Merckx Blum Permasah

SHELTER No. 1 USG08 Adidas Lechner GmbH Bertrandt

Uhde, The Power of New

TOTO Nanoo Cascade Coil City of Stuttgart & Partners

Henkel AG & Co. KGaA

The Big Frock

Colwell

Urrea Diseño

Iniciarte

Smart

Nanoo, Tossa, Moobel and Radar

Pfl eiderer AG

OFITA

Fiat Exhibition Munksjö Décor Dallmer

plajer & franz studio

Live the Future

Room on view

POL Oxygen Magazine

Killah

“Audi Coastline Marina”

Rita’s Living Room

Carpetecture

GIRA

Blue Box

Lechner GmbH

Hessen

Maxdesign

Brunner

Colt International

Humanscale

Modular Lighting Instruments

Bover

frei

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Collaborative Architecture

WEDGE-1 is the latest exploration by Collaborative Architecture, a fi rm specialized in creating projects of a highly refi ned architectural morphology, yet strictly holding to the programmatic agenda of the brief. In this case, the design contemplated dissecting the basic ‘shoe box’ to manipulate the architec-tural character of the orthogonal booth in the most economical and effective way. (The project had to conform to a very restrictive budget and a tight delivery schedule) The name WEDGE indicates the predominantly trapezoidal outline of the display spaces developed within the dissected box. These spaces have been organized according to a centripetal composition that revolves around the central gathering space, fanning out the different wedges around its periph-ery. Encloses the entire available rectangle, the outer shell is an apparently random superposition of irregular polygons and folds pierced by a series of angular gaps that give strategically selected perspectives of the glowing interior, enticing the spectators to enter. Only one end of the booth is open, so the itinerary people will follow is largely predetermined and the exhibits are be perceived in a chosen sequence. The installation’s overall volume, undulating exterior wall and roofl ine add to the primary visual impact.The two dimensional cut-outs through the shell transform the project from a simple container of prod-ucts to an architectural ensemble of multiple meanings and unprecedented perceptual values. The entire space, including the fl oor, is painted white to enhance and individualize each items presence within a homogenous whole. The central gathering space has a series of light ‘vectors’ (1200 mm long T5 lamps), which form an enclosing canopy and fuse the space to complete the Box.

Photographs: Lalita TharaniINDEX 2009, Mumbai, India

WEDGE-1

Design:Collaborative Architecture

Project team:Lalita Tharani, Mujib Ahmed,

Mazhar Jahan, Munib,

Aharaf, Vineeta Parekh & Shoukath

Date: 2009

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The two dimensional cut-outs through the shell transform the project from a simple con-tainer of products to an archi-tectural ensemble of multiple meanings and unprecedented perceptual values.

1 Divisions is 200 mm

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2800

3725

75158050

49057880

12270

22965

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