Lidka Schuch Creative Design and Training Portfolio

Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, [email protected], www.DigitalFelix.net, www.Studio-L.com

Lidka has earned the respect of her clients and peers as an Expert Digital Content Creator, Creative Designer and Educator.

Creative Portfolio

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Zoe was a tall, slender woman with a delicate face

framed by soft curls of auburn hair, whose passions

were cooking and dancing. She had enough friends and

family to fulfill her love of cooking - at least partially - but she

has not as of yet met a man who would like a dance after a

dinner, or a dinner after a dance. That was her reason to take

dance classes that early fall. There were not enough men taking the dance course,

but the school organized group outings to the most famous dance clubs. Sure enough, it took only a short time before she met Tom, a man only a bit taller than she was, with a well proportioned body, strong and lean muscles, dark hair and blue eyes.

Since that first dance, there was a magical chemistry between them and before the month was over, Tom and Zoe went out for the first date to see a movie and grab a bite after. During the next several dates they found out plenty of things about each other, including the fact that to both of their delights, they share the appreciation of good food, and seafood in particular. That passion for flavours of seafood and sharing emotions about their experiences made them kiss for the first time. And with that first kiss their relationship entered into a new state.

Dating Tom was very exciting and Zoe’s feelings begun to turn into a desire. She decided to invite Tom to her home for a dinner - a very special dinner in a very special mood for a very special dessert after ... She used all her knowledge of food and herbs to make a meal that Tom would never forget, and that most importantly, would not put him to sleep right after.

She chose the menu very carefully, starting from a couple of light appetizers. For the main course, she decided to make a fish dish, full of taste and spice, served on the bed of rice with saffron. The dessert was to be a small serving of fruit and ice cream with a splash of Grand Marnier.

On the day of the dinner, Zoe set the table in red and white and blue, lit the candles, and draped a single string

of pearls around one of them, making it look like it was forgotten amidst the rush to get it all ready. She used just enough perfume to create a sensual fragrance only around her deep décolleté to intrigue and attract Tom when she was close to him.

The dinner needed a salad, and Zoe asked Tom to make it. She was very curious, if he creates a flavour of the salad complementary to the rest of the food she prepared.

Tom arrived with a perfectly chosen bottle of vintage white wine and a single, yet stunningly gorgeous red rose. The rose was speaking loud and clear about his feelings for her: burning hot for just this one, unique and beautiful woman. He also brought with him fresh salad ingredients and in no time he prepared the salad from bok choi and apples, in perfect harmony with her main dish.

They sat down to dinner with the last sun rays of sunset painting the room with a palette of warm, glorious colors. Music was softly playing in the background.

During the dinner their attraction to each other was growing as the candles were burning down. The perfume was also working its magic and the rose looked like a precious, single jewel on the table. The conversation was lively, and you could hear the music only when they were taking a break for a tender kiss. And that was the second part of the dessert ... The evening was warm for early fall, so to continue to savour it, they went out to the garden patio and gave in to their other passion: dancing...

And their last step of their last dance in the moonlight was also the first step to a delicious breakfast together the next morning, this time created by both of them.

From the Fruits of the Sea To the Fruits of Love

Magic IngredientsCELERY

Both, celery stacks and root contain the odorless male hormone called androsterone. This not only increases men’s libido but also, released with their perspiration

turns women on.

LOVAGEThis plant has a slightly salty, similar to Maggi or Soy

Sauce taste. It has been used to treat arthritis and rheumatism in folk medicine and it also has been used in love potions in the Middle Ages. If a woman makes a meal with lovage, a man surely will fall in love with her.

SAFFRONAside of many health benefits, saffron (crocus) also heightens passion and helps consummate love, say

ancient Greeks and Iranians alike.It also enhances flavour and adds colour to food.

REASONSto

KISS THE COOK

This cook book is in development

Author/Designer/Illustrator





Roasted Celery Stalks

4 celery stalks 1/2 lb or 100 grams of sliced ham2 tbs of graded cheese (of your choice)2 tbs of milk1 tbs of butter1 flat tbs of flourA pinch of black pepper and a pinch of saltA bit of extra butter or oil (best for roasting is Grape oil and Canola oil) for the baking dish

Wash the celery stalks and pull the toughest fibers off them, starting from the thinker end up. Cut off most of the leaves but leave the ones that hide between the stalks. Cut each stalk into 3 inches long pieces.Take the thickest, bottom pieces and chop them finely.Put salt and pepper to taste on the remaining celery stalks and wrap a slice of ham around each stalk. Smear the butter onto the roasting dish and place celery stalks wrapped in ham slices into the dish.Mix milk with flour in a cup and pour the mixture over the celery.Put the remaining butter in small chunks on top of the celery.Sprinkle the chopped celery and graded cheese on top of them, too.Bake at 200 degrees Celsius for around 40 minutes.

Nine Virtues of Celery- Doubles the libido

- Neutralizes acidity

- Re-hydrates body and replenishes electrolytes.

- Contains at least eight families of anti-cancer

compounds

- It is a great source of vitamin C

- It is a great source of healthy fiber

- May lower cholesterol level

- Celery juice works miracles also for complexion.

Drink it for smooth and young looking skin.

- Helps relief hangovers

Lobster Salad Served on Belgian Endive Leaves

1/2 lb. of cooked lobster meat (tastes also great with crab meat)2 green onions1 green stalk of celery1 tablespoon of mayonnaise1/2 teaspoon of mustardSalt, pepper to tasteA pinch of fresh or dried thyme1 Belgium endive

Place the lobster meat in a bowl.Wash the celery and pull the toughest fibers off their stalks, starting at their base.Chop finely the celery and onions and add them to the lobster meat.Add the mayonnaise and the mustard, spice to taste with salt, pepper, and a pinch of thyme.Mix all the ingredients in the bowl.Take the leaves off the Belgium endive, one by one.Spoon the stuffing and place a portion on each leaf ’s widest, top part.

The Benefits of Belgian Endive- Excellent source for

Vitamin A, a vitamin

that helps with overall

eye health and may

prevent cataracts.

- Good source of folate,

that during pregnancy

helps protect against

birth defects.

- High in Vitamin C which

is an important vitamin

in boosting the immune

system and help fight off

infections.

- Good source of calcium

to help build strong

teeth and bones.

- Helps protect against

heart related diseases

(low in cholesterol and

saturated fat)

- Rich in dietary fiber

which helps to maintain

a healthy digestive

system.

The vegetables, seeds, herbs, and spices that increase libido for both genders:Asparagus, Avocado, Black Mustard Seed, Black Pepper, Cayenne Pepper, Celery, Figs, Garlic, Chili Pepper, Cocoa, Ginger, Ginseng, Lovage, Mandrake, Onion, Oregano, Pumpkin Seeds, Saffron, Vanilla, Watermelon. Stay away from marjoran and too much lettuce before dates. Both will lower the sex drive and make you sleepy.






Simplicity benefits us all. Whether destined for print or for a monitor, the less complexyour final publication, the easier it is to edit and output. And this applies just as much toa design workflow as to a prepress workflow. With fewer programs and fewer file formats,our workflows could be so much more streamlined.

If somebody could give me just two applications—one for drawing and page layout,and another for processing continuous tone images—I would be happy as a lark. And ifthese programs had an easy way to generate good looking HTML pages for the web andPDFs for use in interactive CD-ROMs and DVDs—all from projects originally createdfor print—I know I wouldn’t ask for more. At least not right away.

Adobe InDesign is approaching the status of an all-purpose application. Lots of bugswere ironed out in version 2.0 and the program got much faster. Most important, youcan now draw in InDesign and transport your vector paths safely back to Illustrator justby drag-and-drop or copy-and-paste. You can even generate decent HTML syntax straightfrom any InDesign document, not to mention export good PDF files. Compare that toQuark’s version 5 upgrade!

With all these features in InDesign (and they print smoothly, too!), why are we stillusing QuarkXPress?

The obvious answer is that layout and prepress people still favor Quark. Why? Be-cause it’s so thoroughly entrenched as the de facto standard for print page processing.

So what are you going to do with your InDesign pages? Although the task of takingfiles from Quark to InDesign is fairly smooth, converting files the other way—from In-Design to Quark—is a tedious and time-consuming chore. It means dissecting the fileinto its original parts (text stripped of its formatting, graphics and images isolated fromthe document) and then recreating it, piece by piece, in QuarkXPress. And if the origi-nal files weren’t built properly (many still don’t know a linked graphic from an embed-ded one), someone just inherited a headache they don’t want to deal with.

Or we could all accept PDF as the standard file format for page delivery. That wouldmean mastering the art of PDF creation, which would make all our printers happy.

Since many graphic designers have been pondering whether or not to switch fromQuarkXPress to InDesign, let’s look at just ten features that are built into InDesign butare not part of the basic QuarkXPress toolsets.

Lidka Schuch is president of Toronto-based Studio L (www.studio-L.com), a design studio and training

facility offering customized courses in high end desktop graphics for graphic arts professionals.

Can you reallydo it all inInDesign?BY LIDKA SCHUCH

Magazine Editorial:

Lidka wrote and illustrated over 20 feature articles for Graphic Exchange Magazine.

She was voted ‘Most Frequently Read Writer’ 10+ years.

She continues to write software and hardware reviews and graphic tips.






G r a p h i c E x c h a n g e 3

With Adobe’s Creative Suite upgrade, virtually every facet of InDesign received a facelift, but unquestionably the most significant change is the ability to add rich media to any page — video, animation, or sound. Many graphic designers who took their first steps in print have by now also picked up web design skills, and for them, stepping into InDesign’s rich media world should be a breeze.

Many reviews have been written on InDesign CS. So, instead of repeating what’s already been covered, we decided to demonstrate how easy it is to add sound and video to your design palette, using a page layout program originally created for printing.

A few months ago, when InDesign CS was still in the beta-testing stage, one of our clients — a real estate agent — approached our studio in search of a solution to her sales presentation problem. She realized that she and her clients (buyers, sell-ers and other agents) could save a lot of time if the information about properties for sale was as complete as possible, both visually and in content. Unfortunately, most of this information is still communicated through black and white faxes with tiny pictures of the properties and feature sheets which often have incomplete informa-tion. Occasionally (but rarely), an agent will go to the effort of distributing a CD with photographs of the property, or put information and visuals in a better format than the standard feature sheet. Very few use the Web to allow a client to see color photographs online, or to send an HTML-based digital publication.

However, HTML poses several problems. First is the fact that end users must have HTML turned on; second is that these documents load slowly (a surprisingly high percentage of agents still use dial-up connections); and finally, the resolution of photographs in HTML documents is poor, as is the quality of the printouts.

Since most agents (including our client) have digital cameras and can supply photographs of properties themselves, it seemed to us that a downloadable PDF with embedded rich media would be an ideal solution. Most Studio L design proj-ects call for printed materials and web design (lately, in fact, in the reverse order). We feel at home in multiple programs, and recently we dropped QuarkXPress al-together in favour of InDesign. The whole layout could be done in InDesign, but what about producing rich media? Should we outsource that?

This project did not require any extensive video or sound editing, so after spend-ing a couple of days playing with iPhoto, QuickTime Pro and The VR Worx, we de-cided to do this job entirely in-house. The project was simple and the deadline was far-off — a perfect opportunity to jump into a new area in a fairly simple way.

The steps illustrated on these pages show how we did it.

How to make a rich media PDF in InDesign CS

Step 1Design it like a website

Our real estate publication was designed just like a website, by starting with a home page, figuring out the number of links and pages, and deciding what kind of rich media we could realistically use. We had to bear in mind that houses get sold quickly and that the layout should include only the elements that an agent can supply easily. We settled on two versions: one with slide shows and music, and an upscale one with slide shows, music, and a 360° panorama — as long as the agent was able to supply the required material. To produce these two variations for initial presentation, we used a 360° panorama of a neighbourhood house.

by Lidka Schuch

G r a p h i c E x c h a n g e 3

How to make a rich media PDF in InDesign CSStep 2Collect all visuals and rich media elements

You can place any document in InDesign CS which can be exported or saved as a QuickTime movie, or as a Flash animation.

To create slide shows, we used iPhoto, Apple’s free software that’s included with the Mac operating system. All you need to do is import the pictures, set the slide show options, add music, and export it as a QuickTime movie.

To create a 360° panorama, we used The VR Worx by VR Toolbox. Of several panorama creation programs on the market right now, this was both the least expensive and simplest one we could find.






Figure 9

Figure 10

Figure 11

Figure 12

Figure 13 and 14

Figure 15 and 16

Figure 17

Tricks & Workarounds

Figure 18

Figure 19

THE BOUNDING BOX AND

THE FREE TRANSFORM TOOL

The bounding box sometimes comes inhandy (e.g. when working with text boxes),but most of the time it is a visual obstruc-tion and can be the cause of accidental re-sizing and/or rotating objects. (Figure 9)

You can turn the bounding box off usingthe Hide Bounding Box command fromthe View pulldown menu; or, better still,learn to select objects with the Direct Se-lection tool (White Arrow) which changesinto the Group Selection tool (White +)with the Option (Mac) or Alt (Windows)key depressed. The bounding box is onlyvisible when objects are selected with theSelection tool (Black Arrow).

However, there’s a much better tool fortransforming objects called Free Transform.This tool lets you not only resize and rotateselected objects, but apply skewing, distor-tions (Figure 10) or perspective. But there’sa catch: to do this, you must know the mod-ifier keys, and you have to hold them downin the correct order after you start draggingthe bounding box handle:

To distort an object—hold Command(Mac) or Control (Windows).

To skew an object—first hold Com-mand and then Option (Mac), or Controland then Alt (Windows).

To apply perspective to an object—firsthold Command, then Option-Shift (Mac),or Control, then Alt-Shift (Windows).

REPOSITIONING WITH NEW LASSOS

Adobe Illustrator 9 introduced two more se-lection tools: Lasso (black lasso) for select-ing objects and Direct Select Lasso (whitelasso) for selecting individual anchor points(Figure 11). They allow you to draw irregu-larly shaped marquees—great for selectingpoints and objects with completely differentcoordinates. (Figure 12)

However, there’s one problem with both

Lasso tools: although they select objectsand points, you can’t reposition the selectedobjects and points. You have to eitherchange the tool to the appropriate Arrowtool—or learn another keyboard shortcut towork around this problem: hold downCommand (Mac) or Alt (Windows) key totemporarily switch to the selection toolused last.

EXPANDING OBJECTS

Do you miss the old Illustrator objectblends—the kind that allowed you to selectand edit each blended object individually?You’ll be happy to know that you can con-vert any dynamic blend (Figures 13 and 14)to the traditional variety (Figures 15 and 16)by choosing either the Expand commandor the Blend>Expand command from theObject pulldown menu. (Figure 17)

The Expand command can convert gra-dients, blends, patterns and styles intofilled objects. It will also convert fills andstrokes into individual objects, and regulargradients into mesh gradient objects.

As we all know, the more complex thefile, the more that can go wrong duringoutput. Since the Expand command gen-erally converts dynamic effects into ob-jects, it is particularly useful if you’re hav-ing trouble printing objects containingthese effects.

SPOT COLORS DOUBLE UP

BUT BETTER VIGNETTES

Managing spot colors in Illustrator has beena bummer since version 7, and unfortunate-ly version 9 didn’t fix this problem. Illustra-tor still doubles and sometimes triples spotcolor swatches in documents with placedduotone images. (Figure 18) Even if youdelete these duotone images from the fileand create the final layout in QuarkXPress,an extra plate shows up when printing sepa-rations. (Figure 19)

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7

Figure 8

Tips, B Y L I D K A S C H U C H

Illustrator 9Most people use Adobe Illustrator to draw and/or position complex

and precise shapes. Often they struggle with selecting, aligning and

joining points, or positioning guides and rulers, perhaps spending

far too much time trying to be accurate and precise. So let me pass

on a few tips on how to get the most out of Illustrator (with some

notes on what you can—and can’t—do with version 9).

DRAWING WITH THE PATHFINDER

The Pathfinder has been part of Adobe Illustrator for a long time, but few people know whatit’s really good for. You’ll find Pathfinder commands in the Effect pulldown menu or by us-ing the palette from the Window pulldown menu. Pathfinder commands build new objectsby dividing overlapping objects and using their intersections; the shape of a new object isdefined by the intersection of the original objects. New objects are either compound orgrouped, so unless you ungroup them or release the compound, you can only select themindividually with the Direct Selection (White Arrow) tool.

Pathfinder won’t work on objects with Gradient Mesh applied, but you can draw firstand then color the drawing to avoid this problem. Almost every command works only onobjects made from closed paths except Divide, which cuts up objects with either closed oropen paths (lines). For example, drawing the simple shape of a hockey puck can be quitetedious if you have to cut, copy and join shapes precisely. But Pathfinder tools used with theSnap to Grid command make this very easy:

1. From the View pulldown menu choose Show Grid and Snap to Grid commands.2. Draw an oval and drag it, holding the Option and Shift keys to make a duplicate (Fig-

ure 1). Illustrator snaps the selected point to the grid, so select and drag the oval at the pointat which you want to snap to the grid.

3. Draw a rectangle. (Figure 2)4. Select all three objects and choose Divide from the Pathfinder palette (Figure 3) or

the pulldown menu.5. Select the two halves of the top oval and choose Unite (Figure 4) from the Pathfinder

palette or the pulldown menu; then select only the remaining objects and Unite them.6. Now use gradients to color your drawing. (Figure 5)

PALETTE CALCULATORS, UNIT CHANGES MADE EASY

Did you know that the best technique for quick and precise positioning and dimensions ofobjects is to use the Transform palette? (Figure 6)

Not only can you define one of the nine points as the origin point of the selected object,but you can also perform simple mathematical calculations or even use multiple measure-ment units. In fact, you can calculate or use multiple units in any dialog window for draw-ing and transforming objects (Figure 7). The fast way to change the measurement unit onthe ruler is to hold Command (Mac) or Control (Windows) and click on the ruler. Whenthe contextual menu opens (Figure 8), just choose the unit from the pulldown list.






Volume 2, Issue 2 March - April 2013

THRIVE in the Digital World, Volume 2, Issue 2, March - April, 2013 Page 1

Publisher’s Notes COMFORTABLY SITTING IN YOUR PAJAMAS AND ON-LINE LEARNING …Just like learning in many brick and mortar schools, on-line learning may involve minimal actual instruction time, and maximum self-instruction via video, hand outs with live links and quizzes. However, to get the most out of the classroom, on-line or otherwise, students need to be active, not passive learners. Active on-line learning is interactive, and it’s how we do it here at DigitalFelix. Using readily available software you probably already have, you can share your desktop, converse with your instructor, get immediate answers to your questions and engage with other participating students. This is live, instructor led on-line learning. Give it try. See our list of courses below. Maybe the best part is being able to learn from home while comfortably sitting in your pajamas at your own computer :)Using interfaces such as GoToMeeting, AnyMeeting, MegaMeeting, TurboMeeting, JoinMe, and many others including even Skype, enable an instructor to create a fully interactive experience comparable to the feel of a real classroom – and they have been used widely and successfully in the industry for several years. A multitude of international companies train their employees and clients this way, since it saves on travel costs, and provides an immediate help. Think about it for your own situation. You won’t have to travel anywhere and wearing pajamas is optional!LidkaYou can find all published newsletters to date on our site at http://www.digitalfelix.net/archives.Please contact us at: [email protected] with your questions and suggestions.

The Answers to the Most Popular Questions:How can I open a damaged Photoshop file? Sometimes files can get corrupted in email transport or just by saving them on a portable device, such as a USB drive, any external drive, or a CD/DVD with bad sectors. The original file on your hard drive will open with no problems, yet a copy saved on a portable device, or attached to and sent by email will produce a “damaged file” error. In such case, it is always worth to try opening it in Adobe Illustrator. Most of the time, Adobe Illustrator will open these documents. Once it’s opened, export it as Adobe Photoshop document and open it in Photoshop. Even if you had layers in this file, it will open with all of them in order.

DigitalFelix.net On-Line Courses and Workshops: Trimble SketchUp (free version) for BeginnersTrimble Sketchup PRO Workarounds in Computing and SoftwareCreation of eBooksInterface Design for iOS and Mobile DevicesWeb Design with HTML and CSS Please call for the dates of the upcoming workshops and custom classes in Adobe Illustrator, Photoshop, InDesign and other graphic design software at:647 799 8893, email us or Skype usWe offer small class sizes, but we need a minimum enrollment to proceed.

ASK FELiX A QUESTIONSend an email with your question to:[email protected] . The answer to the most interesting or the most common question will be posted in the next issue of DigitalFelix.net newsletter. To register for our Newsletter, click here.

The survey contest winner was Kim Hume. Congratulations Kim!The good news for all who didn’t win is that we decided to run it again. Click here to complete it,for a chance to win one hour, custom designed, one-on-one workshop with Lidka.

DigitalFelix.net Newsletter is published by DigitalFelix Network Inc. P.O. Box 552, Beaverton, Ontario, L0K1A0, CanadaWe welcome your opinions and suggestions. Please email us at:[email protected] us on Skype or get in touch with us on social media

Volume 3, Issue 1 January-February 2014

THRIVE in the Digital World, Volume 3, Issue 1, January-February 2014 Page 1

Publisher’s NotesThis issue of THRIVE marks our second year anniversary of publication.

We would like to start our third year with a big thank you to our fans. Your enthusiasm and support encourage us to continue to share our knowledge and skills in digital design.

The great thing about our training is that it’s very hands on. You get to speak to our instructors in real time and learn exactly what you want, when you want. Join us today for live online, instructor-led training. One on one and group training is available in many programs, and more are coming soon. In this issue, you’ll find a tip on how to save selections in Adobe Photoshop for later re-use on page 1, and a list of keyboard shortcuts that can be used in multiple programs on page 2.Enjoy :)

For those who joined recently: you can find all published newsletters to date

on our site at http://www.digitalfelix.net/archivesWe welcome any questions, opinions or suggestions you may have.

Please contact us at: [email protected]

The Answer to the Most Popular Questions:How to Save Selections in Adobe Photoshop?

Selecting shapes in bitmap-based programs is a different ball game than selecting objects in vector-based programs. It’s not a matter a simple click any more – each selection has to be drawn and that often takes a considerable amount of time. Therefore selections can be saved as Alpha channels in the Channels panel, for later re-use. Unlike color channels, Alpha channels do not print – unless you designate them as spot color channels (the command can be found in the Channels panel fly out menu).

To save a selection as Alpha channel (a greyscale representation of a selected shape) use the Save Selection command from the Select pull down menu, or click on the mask icon on the bottom of the Channels panel.

ASK FELiX A QUESTIONSend an email with your question to:[email protected]. The answer to the most interesting or the most common question will be posted in the next issue of DigitalFelix.net newsletter. To register for our Newsletter, click here.

DigitalFelix.net On-Line Courses and Workshops:For dates of the upcoming workshops and custom classes in: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Trimble Sketchup, and other graphic software coursesATTENTION! COURSES IN GIMP COMING IN MAY.PLEASE CALL at:647 799 8893, email us, Skype us , or visit our website www.digitalfelix.net Please note that we offer small class sizes, but we need a minimum enrollment to proceed.

Continued on page 2

ANNIVERSARY SPECIAL OFFEROne-on-one training for just $149!

To celebrate our anniversary, we’re offering a great special: three hours of one on one training with Lidka in Adobe InDesign,

Illustrator and/or Photoshop. The cost to you is only $149. And, if you are taking it with a friend or two more people

(maximum 3 people per group), the price is $89 per person. But to take advantage of this offer you have to act soon.

It goes away by March 15, 2014. http://digitalfelix.net/specials

Newsletter Publisher Author/Designer/Illustrator





INVENTED HERE2013

December 5Arta GalleryThe Distillery District

www.tedxdistillerydistrictwomen.comTweet the event @TEDxDDWomen

SILVER SPONSOR IN-KIND SPONSORSTITLE SPONSOR BRONZE SPONSORSGOLD SPONSORS

TEDx event, Toronto.

Event Poster

Print Campaign Designer





At 10 years old, Hannah Alper is all of these things: “The future of social media”, “Eco-Warrior”, “Changemaker” and “Activist”. She created her blog, www.CallMeHannah.ca at 9 years old, with the goal of sharing her growing knowledge and concern for the environment.

Ilene Sova has been painting missing women from Ontario for the past four years for her art exhibition entitled The Missing Women Project.

Sylvia L. Asa, MD, PhD is the Pathologist-in-Chief and Medical Director of the Laboratory Medicine Program at the University Health Network. Her research aims to identify the basis for development of endocrine tumours, to improve diagnostic tests and to identify targets for therapy of those diseases.

As a Nutritionist, Acupuncturist and owner of Sexy Food Therapy Inc., Melissa has a high-heeled approach to health that helps people feel sexy from the inside out and focuses on digestive imbalances, mental health and hormone-related issues.

HannaH alperSpeech Title:How to Find Your Spark

Mary is Founder/CEO of engagelearn.com and workbay.net, and co-founder of indigenous.net. Her company has helped invent a program for maternal support of First Nations mothers with First Nations community and healthcare experts.

MarY HaYeSSpeech Title: Innovation for remote First nations Maternal and Infant Care

Jennifer Hollett is an award winning broadcast journalist (CBC, CTV, MuchMusic) and a leader in Canada’s rising generation of new community organizers and activists. A leading digital expert, Jenn uses social media to increase participation and mobilization in politics and social issues.

JennIFer HollettSpeechTitle:How to Hate politics

Jennifer Moss is the Co-Founder of Plasticity, an enterprise software for culture performance rooted in neuroscience and positive psychology. A recognized public speaker and a Professor of Public Relations and Social Media, she is an expert in workplace communication.

JennIFer MoSSSpeech Title:the epidemic of Smiles and the Science of Gratitude

As creator and host of Start Something Big! on Rogers TV, Gwen Elliot has the chance to bring the inspiring stories of successful entrepreneurs to thousands of Torontonians in the GTA each week. Gwen spoke at TEDxRyersonU in 2011 and will be host of this year’s TEDxDistilleryDistrictWomen event.

GWen ellIotMaster of Ceremony

Ilene SovaSpeech Title:the Missing Women project

dr. SYlvIa l. aSaSpeech Title:How Can We Harness Innovation to transform Medical diagnostics

MelISSa raMoSSpeech Title: the answer to Your Health Is in Your poop

December 5Arta GalleryThe Distillery District

www.tedxdistillerydistrictwomen.com

Tweet the event @TEDxDDWomenhashtag #TEDxDDWomen

Tweet the event @TEDxDDWomenhashtag #TEDxDDWomen

INVENTED HERE2013

TEDxDistilleryDistrictWomenSCHEDULE 11:30 – 12:30 Registration open, guests get seated 12:30 – 1:45 Host introduction and speaker talks

Gwen Elliot Hannah Alper Mary Hayes Jennifer Hollett

1:45 – 2:00 Intermission 2:00 – 3:30 Livestream from TEDxWomen

Bora Yoon Jessica Matthews Krista Donaldson Jane Chen Dame Stephanie “Steve” Shirley Maya Penn Diana Nyad Dava Newman

3:30 – 3:45 Intermission 3:45 – 5:00 Speaker talks and closing remarks

Dr. Sylvia Asa Jennifer Moss Ilene Sova Melissa Ramos Gwen Elliot

5:00 – 8:00 Reception

Thank you all,TEDxDistilleryDistrictWomen (or TEDxDDWomen) would not have been possible without the motivation and creativity of our amazing Core team, who has been working tirelessly for months to make it happen, the commitment of our speakers, the generosity of our sponsors and partners and the enthusiasm of our attendees. All of you have made this first edition in Toronto a truly powerful and inspiring conference, setting the bar high for next year! We are proud to have brought to life how it was “Invented Here”. Thank you!

SILVER SPONSOR

IN-KIND SPONSORS

TITLE SPONSOR

BRONZE SPONSORS

WiFi: Bell 472 Password: CDFE2442

GOLD SPONSORS

TEDx event, Toronto.

Event Schedule

Print Campaign Designer





Real Estate Listing Brochure

Jan Cipra, Broker

CENTURY 21 Pinnacle Realty Ltd.

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L0K1A0, Ontario

Cell: (705) 934-0086

Office: (705) [email protected]/jan.cipra

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www.century21.ca/jan.cipra*Independently Owned and Operated. Not intended to solicit buyers or sellers currently under contract.

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hour N/E of Toronto. Large, beautiful, treed lot with over 650 ft of

waterfront and inlet. Good water depth to moor large boat. Board and

batten home with gingerbread, steel roof and wrap around decking.

Oversized garage with workshop, additional structure used as a guest

house. Living room with cathedral ceiling, grand fireplace, spiral

staircase to 2nd bedroom on 2nd floor with 3 pc ensuite bath.

Lot: 1.24 Acre, Taxes: $3,252.82ROOMS

LR

23 x 18

DR

20 x 8

Kitchen 14 x 14

Family R 23 x 12

Foyer

9 x 7

MB

12 x 12

2BD 15 x 15

Other 11.5 x 8

Bath 3 pc Main

Bath 3 pc Second

Utility R

9 x 7

Designer/Photographer





Real Estate Print Promotion

Designer/Photographer

705 934 [email protected]

Jan Cipra, Broker www.jancipra.com

From the House

You Haveto the Home

You Want

PINNACLE REALTY LTD., Brokerage*342 Simcoe Street, P.O. Box 511

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Call me today!Jan





ADOBE™

ILLUSTRATOR For Advanced Graphic Designers

by

Lidka Schuch

[email protected]

www.DigitalFelix.net

CONTENTS PROJECTS and MARKS

CONTENTS PROJECTS and MARKS ADOBE ILLUSTRATOR for Advanced Users

© 2013 Lidka Schuch • email: [email protected] • www.DigitalFelix.net Page 20

1. Draw an oval, using either the Oval tool or the BEZIÉR pen tool.

2. Change the top and bottom points to cusp (with the Pen tool selected, hold the Option (Alt on Windows) key and click and drag the directional handle.

3. With the Pen tool selected, add one point and make it cusp.

4. Draw the stem and the leaf. All anchor points should be cusp (corner). Click and drag the handle out and press Option (Alt) when you are ready to separate the two halves of the handles).

5. Place all pieces in place.

7. STEM: This is how the stem of leaf was created:

i. Draw a shape of stem, give it dark fill but no stroke.

ii. Scale it down making a copy, give the copy a lighter fill. Make sure that none of the objects has a colored stroke assigned.

iii. Blend the two shapes together using the Blend tool.

6. Use the Gradient tool and the Gradient panel to create a gradual color change in the apple. To apply color from a Color Swatch, either hold down Option (Mac) or Alt (Windows), or drag the swatch onto the gradient stop (slider).

Use the Gradient Mesh tool or command to create the inside of the bite and color it by selecting gradient mesh points and using the Swatches panel.

Use the Blend tool or the Gaussian Blur Effect to create the soft shadow under the apple.

To create a more natural apple texture effect, make a speckled texture (use brush), and apply this texture as a New Fill to the apple (use the popup menu on the Appearance panel) and use any other than Normal blending mode from the Transparency or from Appearance panels. Scale the pattern and adjust its transparency settings for a more realistic apple skin effect.

8. LEAF: The leaf was cut with a line (the line should NOT be filled) and by using the Divide pathfinder command. Then each half of the leaf was filled separately (use the White arrow to select only half of the leaf) with a gradient.

PROJECT 6: Apple (4%) Draw an apple with a bite. Use all the creative tools you have learned so far.

Curriculum Developments:

Lidka writes and illustrates various graphic software instruction books

Author/Illustrator/Photographer





ADOBE™

PHOTOSHOP For Beginners

by

Lidka Schuch

[email protected]

www.DigitalFelix.net

BACK to PROJECTS and MARKS ADOBE PHOTOSHOPADOBE PHOTOSHOP for Beginners KEYBOARD SHORTCUTS PROJECTS and MARKS


KEYBOARD SHORTCUTS ADOBE PHOTOSHOP for Beginners


PROJECTS and MARKS

2. When you see the Warning Icon on the Histogram panel, click it to update the Histogram panel.

HISTOGRAM A histogram illustrates how pixels in an

image are distributed by graphing the number of pixels at each color intensity level. The histogram shows whether the image contains enough detail in the shadows (shown in the left part of the histogram), midtones (shown in the middle), and highlights (shown in the right part) to make a good correction.

The histogram also gives a quick picture of the tonal range of the image, or the image key type. A low-key image has detail concentrated in the shadows; a high-key image has detail concentrated in the highlights; and an average-key image has detail concentrated in the midtones. An image with full tonal range has a number of pixels in all areas. Identifying the tonal range helps determine appropriate tonal corrections.

White, vertical lines in a histogram mean that the tonal range is not full and some tones are missing from the image. The objective of all image corrections is to create or preserve a smooth histogram to assure the best quality for display and printing. Update the Histogram panel after every tonal adjustment by clicking on the Warning sign icon.

THE SHADOW AND HIGHLIGHT controls (from the Adjustments submenu of the Image pull-down menu) tend to repair histograms, so use it AFTER the curve adjustments. Adjusting shadows and highlights only is often enough to improve theimage'squality.

Vertical, white lines in the color separations mean less trouble but we can still make it look and print better. This Tone Curve was adjusted separately on each color channel. The Eyedropper tool in conjunction with the Info palette were used to establish a middle grey point and each curve was corrected accordingly.

The Shadow and Highlight controls from the Adjustments submenu of the Image pull-down menu improve further the image quality without destructing the histgram. Use it always after the Tone Curve adjustments.

Histogram with white, vertical lines spells trouble in printing. White lines mean that some tones are missing from the full tonal range of the image. This image was adjusted with the composite tonal curve only.

Author/Illustrator/Photographer


KEYBOARD SHORTCUTS ADOBE PHOTOSHOP for Beginners


PROJECTS and MARKS

TONE CURVE Tone curve is a graph representing the relationship between input color values to output color

values of tones in an image. It means that we can control a percentage rate at which colors get darker or lighter by adjusting this curve. However, one should be very careful not to loose tones in the process (see Histogram).

The point at which color (or black) reaches 50% is called a Threshold Level .

By adjusting the threshold level we can achieve darker or lighter image.

We can establish WHITE (lightest highlight, around 3% of color) or BLACK (darkest shadow, around 98% of color) points by using white or black point eyedropper tool and clicking on a pixel we want to become the highlight (white) or the shadow (black) but there are better techniques to improve the way images display and print without loosing the full tonal range. Finding neutral grey, or color correcting human skin are much better methods. Both involve color-sampling with the Color Sampler tool and Tone Curve adjustments by each color channel separately.

Click with the Color Sample tool to set a sample. The values will show on the Info panel, if that option is checked in the Options for the panel. Press Option (Alt) key and click on a sample to delete it.

Open the Curves dialog window. For neutral grey, even up all the numbers to the middle value and adjust by eye for the blue hue in the air surrounding us. As there are many skin tones and skin colors, there is no magic recipe for them. Research and good eye are a must.

IMAGE/ADJUSTMENTS COMMANDS All commands grouped under the Adjustments menu in the Image pull-down menu are used for

the color correction and for editing of the tonal range of images.

Before CS 4, Brightness and Contrast command was the most destructive to the integrity of the tonal range and should not be used at all. Curves allow for precision control of the tonal curve but too strong adjustments may also destroy the tonal range. If you use curves, adjust them separately for each color and do it in small increments, frequently updating the histogram panel. The Shadow/Highlight command, on the other hand, tends to repair and smoothen the tonal range.

Human eye sees gradients from darkto light in a logarithmic fashion:

by compressing darker shades. We simplysee be�er lighter tones than darker.

By adjusting the threshold level,we can adjust tone curve to compress

darker shades and to suit human way of seeing.

0%

50%

50%30%

100%

100%

INPU

T

OUTPUT

GAMMA CURVE is a particular kind of tone curve adjusted for human vision.

Computers calculate gradient changefrom dark to light (grayscale)

in a LINEAR fashion:what goes in is what goes out.

50% of input colour is

50% of output colour50% 100%

OUTPUT0%

50%

100%

INPU

T





you can withAdobe® InDesign™ 1.5

WRITTEN and DESIGNED byLIDKA SCHUCH

Moving from QuarkXPress

to Adobe InDesign

Adobe, the Adobe logo, InDesign, Illustrator, Photoshop and PageMaker are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. All other trademarks are the property of their respective owners.

Quark, QuarkXPress, QuarkXPress Passport, Quark XTensions, and XTensions among others, are trademarks of Quark, Inc. and all applicable affiliated companies, Reg. U.S. Pat & Tm. Off., and in many other countries.

© 2001 Lidka Schuch

Printed in Canada 2001

.......... 5

notesAdobe® InDesign™ 1.5

TIP for Mac only: InDesign stores information about

crashed files in the System Folder/Preferences/InDesign/

InDesign Recovery folder. Sometimes after the

recovery of a document there are still files left in this

folder which may cause messages to pop up when you

open the file the next time. Create an Alias (Shortcut

in Windows) of the InDesign Recovery folder, put it in

an accessible place (like the Apple Menu on Mac), and

empty this folder after recovering the file which crashed.

1. Setting Master Text FramesSetting measurement unitsAdjusting column guidesMultiple undosAuto-recovery

The New Document dialog box is self-

explanatory for anyone familiar with

QuarkXPress, with a few exceptions:

Master Text Frame automatically

adds pages with linked text boxes

when text is imported. However, if you

type directly inside a text box within

InDesign, it is necessary to manually

create additional pages and linked text

boxes.

InDesign’s default measurement unit is picas. If you prefer to have the

page size displayed in inches in the

New Document dialog box, you must

change the default document settings

using File>Preferences dialog box while

there is no document open. Also, InDe-

sign does not recognize the standard

inch mark (”) for units, only “in”.

All column guides are adjustable.

Even when the default number of

columns is set in the New Document Dialog

box, any column can be repositioned

individually.

InDesign has multiple undos—but saving

the document clears the undos. As well,

InDesign has an excellent recovery system.

Even if you crash, it will recover everything

since the last save.

.......... 4

Adobe Systems Guidebooks and Resource Guides






Browne & Co., Inc.

100 Esna Park Drive

Markham, ON

Canada L3R 1E3

Telephone 905 475 6104

Facsimile 905 475 5843

www.browneco.com

788 Morris Turnpike, Suite 202

Short Hills,

NJ

USA 07078

Telephone 866 849 4715

Facsimile 866 849 4719

[email protected]

www.browneco.com

LITRTL201401

2014

Browne

USACatalog

2014 Catalog

Brow

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Nogent available in case packs PAGE 51

8203666KSerrated Utility Knife Curry4.5”3222630236667Case Pack - 20$11.00

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UTILITYKnives

COLOR

AdHoc available in open stock PAGE 9

78MP44ivanSalt & Pepper MillØ 2.2”x 6.3”4037571322084Case Pack - 4$50.00

Features:

•Stainlesssteelandacacianwooddesign

•Manualpepper/saltmill

•Precise+®grindingadjustment

•5settingsfromfine-ground(1)tocoarseground(5)

•Suitableforpepperandsalt

•Hightech,corrosion-free,springloadedceramicgrinder

•LimitedLifetimeWarrantyongrindingmechanism

Features:

•Acacianwoodandstainlesssteeldesign

•Manualpepperandsaltmills

•Fullyadjustablegrindingfromfinetocoarse

•Hightech,corrosion-free,springloadedceramicgrinder

•Includesnospillsealingcapsforbothendswhennotinuse


Features:

•Acacianwoodandstainlesssteeldesign

•Manualminipepperandsaltmills

•Fullyadjustablegrindingfromfinetocoarse

•Hightech,corrosion-free,springloadedceramic

grinder


2.4”

MANUAl MillS & GriNDErS

78MP33DavidMinimill - Set of 2Ø 1.2”x 2.4”4037571321964Case Pack - 18$30.00

78MP90DuomillSalt & Pepper MillØ 2”x 8”4037571321124Case Pack - 12$50.00

Designer

Product Catalogue





Ital

ItalVox

Vox

italvoxVox

Vox

VoxVox

Ital

VoxItal

Ital

Vox ItalItal

Vox

Ital

ITAL

italvox ItalVoxDesigner

Corporate Identity





BRI

GHT SPOT™

B E A V ER

TON

i❤ B E AV E R TO Na n y s e a s o n

BRIG

HT SPOT™

BRI

GHT SPOT™

LAKE SIMCOELAKE SIMCOE

B E A V E R

TON

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GHT SPOT™

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BRI

GHT SPOT™

LAKE SIMCOE

L A K E S I M C O E

B E AV E R T O N

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BRI

GHT SPOT™

LAKE SIMCOE

B E A V E RT

ON

BRIGHT SPOT™B E AV E R T O N

SPOT™BRIGHT

I ❤ B EAVE

RT

ON

I ❤ B EAVE

RT

ON

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BRIG

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BE

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I ❤ U

JustBREATHE JustBREATHE

JUSTbreathe

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Just

Just

BREATHE

BREATHE

JustBREATHE JustBREATHE

breathe

Randall [email protected]: 416 342 0060mobile: 416 278 7264

RGACA S S O C I A T E SG E O S PAT I A L C O N S U LT I N G

Designer

Corporate Identity

Randy Cracknell

Bass Guitar – will travel

[email protected]

416 278 7264





Marketing Presentation

www.drivecommunications.ca

portfolio

Click here to be

directed to websiteClick here to be

directed to website

WEB

>Avia0on

From concept through to comple;on, created all strategic web content and a compelling value proposi;on – ‘Boardroom quality business environments – miles above the compe88on’ – targe;ng discrimina;ng C-‐level execu;ves (private jet owners).

CUSTOM LEARNING SOLUTIONS

>Automo0ve & Retail

Developed curriculum for 20 + custom learning solu;ons: e-‐learning, webinars and instructor led workshops to deliver process improvement, leadership skills, and organiza;onal change. Ac;vely engaged users through applica;on of tools and technology including audio, video, self-‐assessment, post-‐tests.

MULTI-‐MEDIA

>Travel & Leisure

In the role of strategic copywriter for a highly acclaimed cruise line, played a key role in the re-‐launch of the company’s guest loyalty program. Included a wide range of digital experiences to engage membership with greater personaliza;on: direct mail, social media, website launch, banner ads and customized email.

ATer program launch, visits to Web Log-‐in page and Special Offer pages almost doubled, email open rates increased and click-‐thrus generated increased revenue.

Write like you mean it and

you’ll have more than just fans

– you’ll have customers …

PORTFOLIO

DIRECT EXPERIENCES

>Financial Services

Shaped and drove strategic crea;ve on a mul;-‐media campaign for an independent payroll supplier. ‘Take a bite out of your payroll fees’ direct mail package drove the target – restaurateurs – to take ac;on on a custom landing page. Client reported brisk click-‐through rates and sales during campaign period.

PRINT/RICH MEDIA/INTERACTIVE

>Automo0ve

Created a rich media script to drive excitement, ins;ll pride and advance buy-‐in for a na;onwide CSI ini;a;ve: ‘The Total Purchase Experience’. Presenta;on effec;vely conveyed the auto manufacturer’s philosophy to sales management and staff.

In addi;on, developed extensive automo;ve marke;ng support (print/interac;ve) for leading manufacturers and their dealers to drive traffic and sales.

Designer





Web Designer

Lidka has designed over a dozen websites for corporate and retail clients.





Thank you for viewing my portfolio.

I look forward to hearing from you.


