Lessons learned:Kill your 100 slide spec and start prototyping instead

Niklas Jansen

Co-founder Blinkist

@niklas_jansen

12% People who manage to read everything they want to

85% Of German college

graduates read at least one nonfiction

book within last 12 months

…and digital content is growing even more at fast pace.

Key lessons from non-fiction books

condensed to just 15 min.

Easy reading anytime, anywhere

Blinkist in August 2012:A motivated and ambitious team

First concept contained 64(!) screens

After two month we realized that we were about to fail

Find the problems worth solving.

Read everything you need to know about the „Presentation Secrets of

Steve Jobs?“ in only 15 minutes?

Yes, please!

Discovery Validation Creation Company

Pivot

Search Optimise

Where the magic happens

„Guerilla customer validation“

Read more: http://blinki.st/5peoplemethod

There is nothing you can‘t learn from 5

instead of 500 users.

Discovery & Validation Tools

Lean Canvas Interviews Rapid Prototyping

Customer Validation

Measure yourself by time because time is the only thing that matters.

Customer Validation

Take bugs as an opportunity for great customer support and

build a relationship with your customers.

Customer ValidationBut don‘t think this

gives you the license to ship something crappy.

Thanks!

Feedback and questions please.

n@blinkist.com

@niklas_jansen