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My Goals
Explain we need to learn by doing
Share a few facilitation techniques
Have you give it a try
7/19/15
Tell me and I forget. Teach me and I remember. Involve me and I learn.
Xun Kuang - Xunzi Book 8 pg 81
7/19/15
Habits are sparked by external triggers like ads, but associations with internal triggers like boredom are what keep people hooked.
7/19/15
internal triggers
external triggers calls to action, email, notifications, films
loneliness, frustration, confusion, indecisiveness
7/19/15
Root Cause Analysis
User Narratives
Qualitative Interviews
Experience Mapping
7/19/15
Launch browser and
search for specific media
Navigate to instructionsStep 2
Collect and measure
reagents
Step 3
Purchase needed volume Step 3
7/19/15
Fogg Model - Stanford Persuasive Tech Lab
Activation Threshold
Easy to DoHard to Do
(T) SucessfulTriggers
(T) Unsucessful Triggers
Low Motivation
High Motivation
Tribe - The search for social rewards
Hunt - The search for material resources
Self - The search for intrinsic rewards
7/19/15
Choice-supportive bias and rosy retrospection lead us to over value our investments in products.
7/19/15
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
What do users really want?(Internal Trigger)
What prompts users? (External Trigger)
7/19/15
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
What is the simplest action users take in anticipation of reward?
7/19/15
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable RewardAre users fulfilled by the reward, yet left wanting more?
7/19/15
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
What do users really want?(Internal Trigger)
Do users store value ?
What prompts users? (External Trigger)
What is the simplest action users take in anticipation of reward?
Are users fulfilled by the reward, yet left wanting more?
7/19/15
Imagine an especially healthy day from beginning to end.
Write down the steps in the process. (Use as many notes you’d like, but each step must be a separate note.)
Post steps onto wall
Post the Path — 30mins
7/19/15
Demonstrate your most interesting findings in about a minute.
Find points of agreement and confusion
Lightning Demos — 15mins
7/19/15
Draw the Problem — 20mins Think about a problem you would like to solve.
Write down a few itmes the describe the problem.
Draw a quick sketch
Post steps onto wall and explain
7/19/15
Everybody folds a blank sheet of paper in half four times, then unfolds it, so they get eight panels. Then you have 5 minutes total to draw eight sketches, one in each panel.
Storyboard — 20mins
7/19/15
Demonstrate your most interesting findings in about a minute.
Find points of agreement and confusion
Lightning Demos — 10mins
7/19/15
Everyone gets a bunch of dot stickers. Then, without speaking, everybody looks at the different storyboards and puts a sticker on every idea or part of an idea they like. There are no limits to how many stickers you can use.
Silent Crit — 20mins
7/19/15
The most important attitude that can be formed is that of desire to go on learning
John Dewey - Experience and Education pg 48
7/19/15