Lean UX for Design Teams (Crushing the Boulder)

Crushing the BoulderHow Lean Startup is changing user experience

CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]



Steve Blank introduced “Customer Development” in...um...2006.


In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.


About 1,720,000 results


Here’s my distillation...

“Customer Development in One Page”


People, their goals & needs

Sketches and prototypes

“New user” experiences

CUSTOMER DEVELOPMENT = UX!!?


Get out of the building!


For the first time, user-centered design methods

have momentum in the business community.


What opportunities does that afford us?


What demands does it place on us?



+ +

reduce wastemake products customers want

incremental releases


41,000 views(past 12 mos)

Entrepreneur in Residence

(2010-2011)

19,741 followers(1,738 listed)

Fall 2011(Random House)


When the science of startups

includes User Centered Design as

one of its tent-poles, then we

designers have a new opportunity

to do great things.



UX Cycles

THINK

MAKE

CHECK

PROTOTYPESWIREFRAMESVALUE PROPLANDING PAGEHYPOTHESESCOMPSDEPLOYED CODE

A/B TESTINGSITE ANALYTICS

USABILITY TESTINGFUNNEL

SIGN-UPS

GENERATIVE RESEARCHIDEATION

MENTAL MODELSBEHAVIOR MODELS

TEST RESULTSCOMPETITIVE ANALYSIS

Reduce cycle time, not build time


What we bring is 10* years

of experience, methods, and

methodology

*20, 30, 50 years


The LEAN principle:

reduce INVENTORY, RISK, and WASTE

Make a design decision

Discover that it wasn’t right

Like this...Nobody clicked.

3 MONTHS

3 HOURS

) )


When* the business community

begins to measure the value of user

experience, they will invest in it as a

driver of value, rather than a cost to

be minimized.

*Note Bene: “When” is now. [high five your neighbor]


TELL THE APPLE 90% STORY.


• Keep your inventory low.

• Talk to your customers.

• Make something they want.

• Prove your ideas and your interfaces.

Lean means...

UX CLASSIC

UX CLASSIC

UX CLASSIC


How do you do good user experience work in a lean environment?

PROVE IMPROVE


How it’s done, old school

MONTHS1 2 3 4 5 6 7 8

Research & Modeling

FrameworkDetailed Design & Specification

Development -->

9 10 11 12 13 14 15 16

R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA ETC...


Less risk (and more)

The old way

The new way

)

)


Janice Fraserwww.luxr.co

@clevergirl@luxrco#LeanUX

Thank You!