Upload
lex-wang
View
6.407
Download
6
Embed Size (px)
DESCRIPTION
《不可不知!數位服務的精實設計力!》講座第一場 《啟動精實:設計好服務的必備要素》 令人喜愛的產品與服務不僅來自對顧客痛點的清楚瞭解,更來自於一個能夠持續精進的服務設計團隊不斷努力地將產品與服務有系統性地串連起來。本演講將透過經典個案介紹,在啟動精實設計初期,有哪些必需的事情要先準備好、哪些一定要先改變,可以利用哪些方法開始改變。
Citation preview
�$!,�� ����l9a�>B>^4¡L[w]���l:�
2013 / 07 ��
!
!
�������������������¦�l��6��©��RdO�
Ê^(�¼ÔÐĔ)âá
Intro.
6çf+ªù��wįÕËĒEÕŌJf/�çĮÀJÊfÖĊĈÍR�ŌĔĊĈģà�ģÖ�{Ö�µŌxďğĤěôõù2>=�Ō�4İ�in�Ļ×��ÇÖķÌŌĔIIJõU�h¶�fijŃłÖĊĈŋ
Jeff Gothelf
AN ULE X
6çf+ªù��wįÕËĒEÕŌJf/�çĮÀJÊfÖĊĈÍR�ŌĔĊĈģà�ģÖ�{Ö�µŌxďğĤěôõù2>=�Ō�4İ�in�Ļ×��ÇÖķÌŌĔIIJõU�h¶�fijŃłÖĊĈŋ
Ê^ ¹^ ^ĉÊ^9 � ŎŎŎŎŎŎŎŎ> 3 �
Ė�DATA
ī¼MEASURE
ÏBPRODUCT
¬�IDEAS
^ïLEARN
vâBUILD
Þt
LEAN UXçfĊĈ
�ĠO´
jêŊ��¼ċŊğ�aŕŊaī��ŊĀS×ÖŊz®
LeanÊ^
��Ėĝ
LeanÊ^
Waste«í
Waste«í
G�úząÄ
�ĠO´
�Ü«í{ÀĠăě
�Ü«í{ÀĠăě
�ÐðŊºĕðŊľbŊb�...etc
nàpŊĊĈpŊ�,ŊìË Ŋ+ªd...etc
�Ü«í{ÀĠăě
�ÐðŊºĕðŊľbŊb�...etc
nàpŊĊĈpŊ�,ŊìË Ŋ+ªd...etc
Ê^!Ï
Ê^âá
�\k�f± �#`ę_*]ęîxr
www.wikihow.com
�¡Yz�%�¡Yz�%�¡Yz<%
.ë/f
http://www.youtube.com/watch?v=JoLHKSE8sfU
http://goo.gl/QtuAiX
Lean Manufacturing (TPS) One Piece Flow Simulation Ron Pereira
óėâáĘÀĄ"ĝ
http://blog.spoken.com/2010/09/top-5-contact-center-links-diagnosing-lousy-customer-service.html http://www.gamebase.com.tw/forum/74636/topic/96014854/1
��2�čåI / �u�¼Ôðì�&\ôĕ�Iď
Ĩħņ°ÖČWd�a�Ø�@ŒŒŒ
m�wÝ/Đo � / dā � / Á� �
http://www.nipic.com/show/1/51/09e48df4b32291b2.html
�£Ġă�o....
��³�Ě�¼ÔÜ-ýy�¡
W��...
Á� � x Á�à¦Ĝsę¶ę®
http://www.nipic.com/show/1/51/09e48df4b32291b2.html
Mć}Öò�òÖaª = R7%�×��À¥1
�¡aªN���9�Ěê�ğ÷�ČĂè
�ù� à¦Iď
�((�ė��©ĘÜ�éĚėÑ�ä� 3Ę�Ü�é“Operation Initiatives”“Sense and Respond”
“Every product decision you make is a design decision.” - Joshua Seiden, co-author of Lean UX
drawn by meld studio
Jan Buijs, TU Delft
»F
»F�g
»F�¼
»Fâá
âá�5
�t�v
�t�v
�ª
b~;Ĉ
Ⱦ»FZ�
��Ⱦ¹µ
�
����
���� ��
��
��
��
��
���
����
���
����
����
����
����
����
�� �
���
o2
o2
�����
������
���ņñ�ģő
oöő :öő
ňńu\ʼnÖŇ[ī - ń¾ĬŀĴ
http://www.businessinsider.com/hey-couch-potato-here-are-3-ways-to-stop-stalling-and-land-one-of-the-32-million-open-jobs-2011-9
UTō
http://www.flickr.com/photos/richardsummers/542629880/
����ÐðŌÙ��liō
http://www.ptt.cc/man/C_Chat/DE98/DFF5/DDCF/M.1350772634.A.EB5.html
Ė�DATA
ī¼MEASURE
ÏBPRODUCT
¬�IDEAS
^ïLEARN
vâBUILD
ß^�µçfĊĈ
Ġ Ċ ü1
Ġ xc�v·¦tY²���<td�±
S
Û
s�Hěěě
-ê{Â��...
�%ßjÂ...
ê{-v��...
�ĞĞĞĞ
¬ænĀÜĚnĀÜĚnĀÜě
Z¥��¨£lĭ
%f�9�W))KØ�Ę(ŅTCō
»F
»F�g
»F�¼
»Fâá
âá�5
�t�v
�t�v
�ª
b~;Ĉ
Ⱦ»FZ�
��Ⱦ¹µ
�
����
���� ��
��
��
��
��
���
����
���
����
����
����
����
����
�� �
���o2
o2
�����
������ big5.am765.com
��.?Àç
�TĒĊ+6¯ÉĚ¿¯��
http://www.poundingtherock.com/2009/6/7/901378/sunday-loser-thread-nba-finals
É��Á�8ěAÖ�K±....
http://picpedia.com/basketball/2
���ě
���ě
��³�\³L�J³
�YL��t³
]t·�%�K �b=4�...
http://nedmartin.org/v3/amused/something-somewhere-went-terribly-wrong
_^�°_0U°_·�����5£�....
z}µj�µ�§��L��,³
j�µ&YL�¢¤Q����r��...
^���$�,²&Y�y¡·�\]-ª
�m1¶r Flowchart �P{tUCd8�³
L��FEat��²>|?�«I��...
\(L�\�²��~�L�H��³
Z¥�¡��ÔÈŌđíî¢Ð¤´ú
http://www.gcpnews.com/zh-tw/articles/2013-07-26/C1013_99706.html
Oü¸à §z¸à ÏBm~ ÏBèë ¢/ ġĜ BÆ ľbìł
�
ń
�!Öàt+ĢÖ��
+�Ė½ÖóÂ
ëĈ�ª·.ĿÞŌJOü¸àùľbìł"�ļNÖ�ĖPĩÉ��ń±ÉÖŋ
ă¼�ņő�ņ9�¼ő�Ď¼ő
Jeff Gothelf
kf��...'��uQ��D®�©>�o2h|�¨�.¯�L...
ä���1ă8�ņSėAő
ň"Å�ûjêʼn- 6¼�ă<- Jeff Bezo, Founder of Amazon.com
http://arabiangazette.com/pizza-groups/
http://blog.xuite.net/kevinchang/tokyo/9659261
#;±ĞWŊÏB±ĞĂĸÖČ...
http://the-sun.on.cc/cnt/lifestyle/20130130/00480_001.html
±ĞĹăÜÜĝŌøk" �ĝ
FEEDBACK
ň�ÿđ�ĠĀāĢ¦áàtÖé�Ō�HÀĠ�ËÑñÿįıYr¯ŌĠ��ã�¯HÀĠ�ËÑñÿĶÐŋʼn
- Brad Bird
Oü¸à §z¸à ÏBm~ ÏBèë ¢/ ġĜ BÆ ľbìł
�
ń
�!Öàt+ĢÖ��
+�Ė½ÖóÂ
ëĈ�ª·.ĿÞŌJOü¸àùľbìł"�ļNÖ�ĖPĩÉ��ń±ÉÖŋ
�©j�
ėa\Ęx ėïĘ=U�
Applying Lean Startup: An Experience Report ´Lean & Lean UX by a UX Veteran: Lessons Learned in Creating & Launching a Complex Consumer App
Applying Lean Startup: An Experience Report ´Lean & Lean UX by a UX Veteran: Lessons Learned in Creating & Launching a Complex Consumer App
�h¶k¼ċ
Ľ�
đĭ
��.
ń�ý Dĭ
http://www.londonbroncosrl.com/images/news/clock-one-hours.jpg
Z¥�7¡��jŕŌ��}ņ¼ő
þĺ
»!
č��ÐÛĥ�ĄV�
ĉĐ
ąe
$+
�µ Ûē
�Ý
¡œąeÖ
zÃ�cÖ
¿JÖ
¬�Ėĝ
MVPMinimum Viable Product
�m� / ��? / >|? / � / 9N...�'�B�w)µ
http://www.dlsaiko.com/
Ė�DATA
ī¼MEASURE
ÏBPRODUCT
¬�IDEAS
^ïLEARN
vâBUILD
Ě`�¯l� MVP ...?A minimum viable product isn’t a minimal version of your product.
Î][l�YÄÄő
http://goo.gl/yUj9w6
http://pandodaily.com/2013/02/04/three-reasons-not-to-build-a-minimum-viable-product/
Ď³a�ņ�ňÏBʼnÖő
An idea is just an idea, till it’s been proven by your users.
OH~ōMAGICō
http://www.funfeasta.com/looks-legit/
ÊÒ �´ĝ
http://www.edmullen.com/work/project/free-people-retail
Ŗ_ző´ À�ņă¡ĠÖ��Çő
ÏBìË x ĊĈp x nàp
Ó"ĵJX&ă�Ù5�...
LEAN UXçfĊĈ
�ĠO´
jêŊ��¼ċŊğ�aŕŊaī��ŊĀS×ÖŊz®
ėQ�^À|lÇÀÅX:âá�©Ě½>4|ē8Ě�D^9Āl¦ÈÆiĘ
Customer Validation Iterative Improvement Reduce Risk Lean Management Pivot and Engine Business Model Guidebook
Ė�DATA
ī¼MEASURE
ÏBPRODUCT
¬�IDEAS
^ïLEARN
vâBUILD
��E.çfĊĈ�*....
http://www.digitalspy.co.uk/gaming/news/a440030/lego-lord-of-the-rings-hands-on-video-fighting-sauron.html
3ı¹ĕŏgz-h¶JĪăÖ��ŐÚf�ćÖ(Ńł
§�ÿĖJÌ / ����VYÒÀ�©²�ec
¤õ)ø� / ÕÖZÓ�ĀÜĚyĀ�ËÎ
�ĎÜÀ�ø� / 0�ęĀÍę?ċ
Ê^Úđ[��¡��ZĠZā÷�Č�
yľbĆt'aù�Ħ��
3ı¹ĕ
Ŕîçģàs
®e]�¯©�½ŏG0V
ňl³a��Fōʼn
ìË
«|Ŋ ijŊ�ý
Robert L. Katz
çfą|
æË2.0
Gary Hamel
Head of pfizerWorks,
«|Ŋ ijŊ�ý Ê^Þt
º»6TR
÷ÑS03ıÁòĸ
Jordan Cohen
#�jTR
PfizerWorksU`]!VR¬�+>tpq�*�n��¬S�t+>�l/�4Z60;gVZ�MsI�tU©²�t>�²��Yi�:�t·¦*"�Z3tW@�#t·¦*�� ±
http://tw.knowledge.yahoo.com/question/question?qid=1512030401933
http://www.standard.co.uk/sport/other-sports/jenson-button-questions-mclaren-tactics-as-lewis-hamilton-wins-in-hungary-7985816.html
ę LEAN ÖFō
k|�J¨�|]�«e ¥E���ljsC���v��Ao4²_¤pª®P�:)��������������������¦�l��6��©��RdO�!
�+!(*���*$3�#'!/&$/�#'!,&$/�#-+��$*���������������� ��-"(*$�������������������!#$"--)���'00.���%"�#-+�*$321!,&