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Kris Kros Applesauce Sales Deck

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Leo Espinosa is an award winning Illustrator and Designer from Bogota, Colombia, who's work has been featured in a variety of publications, products, animated series

and gallery shows worldwide. His short list includes The New York Times, Wired,

Esquire, ESPN, The Wall Street journal, Fortune, TIME, The Boston Globe, Fortune, TIME, The Boston Globe,

Chronicle Books, Nickelodeon, Swatch, Hasbro, American Greetings and Coca-Cola. Leo's

illustrations have been recognized by American Illustration, Communication Arts, How, Pictoplasma, and awarded with one Gold and two

Sliver Medals from The Society of Illustrators.

After many years living in New York, Barcelona After many years living in New York, Barcelona and Cambridge, Massachusetts, Leo moved

to Providence, Rhode Island and became faculty at Rhode Island School of Design.

He recently relocated to Salt Lake City, Utah.

POSITIONINGFresh from the enchanted forest comes a little fairy we call Applesauce. She’s 100% pixie with the 3C guarantee to be curious, clever and coy. Applesauce comes in all shades of apple: dark red, bright pink and tart green. Her crisp palette, bold graphic sstyle and naïve charm are hard to resist. Applesauce adds a sweet and tangy twist to just about anything a girl could wish for, from accessories to more accessories! TARGETApplesauce has crossover appeal, too! No pun intended. SheShe’s perfect for girls ages 3-6 as well as tweens. NAME RECOGNITIONFor those of you old enough to read but too young to have kids, sitting “criss-cross applesauce” is the new “Indian style”. It’s a call to action that means sit down and pay attention. And this little pixie lAnd this little pixie loves attention!

POSITIONINGFresh from the enchanted forest comes a little fairy we call Applesauce. She’s 100% pixie with the 3C guarantee to be curious, clever and coy. Applesauce comes in all shades of apple: dark red, bright pink and tart green. Her crisp palette, bold graphic sstyle and naïve charm are hard to resist. Applesauce adds a sweet and tangy twist to just about anything a girl could wish for, from accessories to more accessories! TARGETApplesauce has crossover appeal, too! No pun intended. SheShe’s perfect for girls ages 3-6 as well as tweens. NAME RECOGNITIONFor those of you old enough to read but too young to have kids, sitting “criss-cross applesauce” is the new “Indian style”. It’s a call to action that means sit down and pay attention. And this little pixie lAnd this little pixie loves attention!

The second project Studio Espinosa® recently created for Monoblock

as part of their Live the Love notebook series.

CD jacket illustrations for "Pombo Musical". This album was awarded a Latin Grammy

for Best Album for Children.

Miscellaneous illustrations for WIRED magazine.

Harmony, Coca-Cola/Studio Espinosa® licensing program designed

for teenage girls.The Coca-Cola/Espinosa branded line was featured

at the New World of Coca-Cola in Atlanta, with a line of products including glasses, trays, collectible pins, stationery, trays, collectible pins, stationery,

photo albums, bags, t-shirts and more.

Leo Espinosa designed two watches for the Swatch 2003 Fall-Winter Collection: Girly Party for women

and Vinyl Hour for men. Artwork for Girly Party was also used for Swatch's international advertising campaign and point-of-sales.

©The Coca-Cola Company

©The Swatch Group

The Society of Illustrators is a professional society based in New York City. Founded in 1901, the mission of the Society is to promote the art and appreciation

of illustration, as well as its history. The Society encourages high ideals through exhibitions, lectures, education, and by fostering

a sense of community and open discussion.

The leading directory of American and international illustration. It is put together by the Society of Illustrators in New York and truly contains the who’s who of illustrators in the US.

Illustrators 52: Illustrators 53: Illustrators 51: Illustrators 54:

• Institutional

• Editorial

• Sequential-Series, Moving Image and Uncommissioned

• Sequential-Series • Advertising and Institutional • Book and Editorial

©Studio Espinosa