KCMTA Final Project Review

12/2/11

Allison PorterfieldGreg Castro

Jonathan Brown1

Kansas City Music Teacher’s

Association (KCMTA)Multi-Piano Concert

Introductions

• Greg Castro – Senior at Blue Valley North– Project lead - animation major– Planning on going to film school

• Jonathan Brown– Senior at Blue Valley Northwest– Graphic design major– Plays piano

• Allison Porterfield– Senior at Blue Valley Northwest – Graphic design major– Involved in choir and NHS at BVNW

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Jonathan Brown2

The Client

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Jonathan Brown3

Kansas City Music Teachers Association:• Multi-Piano Concert

– Destination: Musique– Annual – 2 committee chairs– Repertoire features

music from all around the world

– Want to revolve concert around a global/travel theme

Overview• Objective:

– We will create print and digital media advertising and branding the concert; this includes invitations, brochures, a website, and social media

– We will create a series of 30 second videos to play in between each musical number, acting as intros/transitions

• Target Audience: – Family members of pianists (mostly ages 13-16) – Audience’s average = ages 40-50

• Message:– This concert will take you away on a trip around the world.

• Strategy: – Through the unified imagery of travel in our print, digital, and

video media, we will convey our message.– Our audience will be reached through mature, professional grade

product, but with the underlying reminder that this is all centered around their kids.

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Jonathan Brown4

Deliverables

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Jonathan Brown5

• Multi-Piano Logo • Program Cover Design/T-shirt • Brochure Design • Concert Flyer Design Social Media • Film Clips for Transitions

NO Multi-Piano logo in past yearsNO travel related theme

Competitors

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Jonathan Brown

MEYER MUSIC:• Teach multiple instruments:

• Band• Orchestra• Miscellaneous

• Leases Instruments• Location:

• 10122 West 119th St Overland Park, KS 66213

www.meyermusic.com/

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CompetitorsMUSIKA LESSONS:• Teach Many Instruments:

• Piano• Guitars• Brass• Woodwinds• Strings

• National• In home lessons• Phone lessons• In studio lessons

www.musikalessons.com/


Jonathan Brown

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Competitors

http://www.ksmea.org/home/index.php

KSMEA:• Teach Multiple Instruments:

• Piano• Voice• Guitar• Cello• Bass• Violin

• They Have Monthly Recitals & Performances.

• Location:• 143rd and Metcalf• Overland Park, KS 66223


Jonathan Brown

04/10/2023 CAPS Student: xxxxxx xxxxx 9

Competitors

• NO other music associations in the Kansas City Area have a multi-piano concert

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Jonathan Brown

LogoDrafts Modern look,

but decided that the “A” doesn’t really represent anything.

Contemporary


Jonathan Brown12/2/11 11

T-shirt Design Draft

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Jonathan Brown

Process

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Jonathan Brown

Final Logo

Rounded corners Icon looks like Facebook, Twitter. Represents modern feel

Piano implemented into the “P”.

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Program CoverDraft

Helicopter to keep consistency with video clips, but no one travels in a helicopter.

Created authentic-looking passport stamps.

Decided antique feel didn’t fit with the modern multi-piano logo.

Used stock images provided by client to create collage background.

More stamps.

Incorporated multi-piano logo.

Has to be gray-scale.

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Greg CastroJonathan Brown

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Concert info in stamp.

Black background to make logo pop.

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Program Cover/FlyerFinal

Increase info importance.

Stamp corresponds to larger stamp above.

Balanced all area of the page.

Stamp direction creates movement: left to right.

Checklist/Timeline

2010/26/11

• Multi-Piano logo (Jonathan - Done)• Revise and format design for white/black t-shirts and

website (Jonathan - Done)• Program cover (Allison - Done)• Revise and format design for each country (Greg - Done)• Format design for t-shirt (take background out) (Jonathan

- Done)• All white to go on black t-shirt (Jonathan – Done)• Brochure (Allison – Done)• Use same program cover design for brochure and flyer

(Allison - Done)• Revise (Nov. 25)• Social Networking (In progress – Jonathan/Allison)

Completed by Dec. 9Allison Porterfield


Checklist/Timeline

2110/26/11

• Storyboarding (Greg – Done)• Filming (Greg – Done)• Animating (Greg - Done) • Running Tech (Greg - In progress –

Completed by end of December) We hope to be able to go down to the Lied Center at some point, so that we may test our videos and make sure that they are performing properly at the venue of the concert.


Jonathan Brown

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Any Questions?

THANK YOU for your time!