R E V O L U T I O N I Z I N G E D U C A T I O N

TM

Survey Questionnaire

Title: Kairos Travel and Tours (Business plan)

Directions: Please answer the following questions by checking the boxes of your choice/s.

Demographic Profile:

Name: (optional)

Age:

20-30 years old 31-40 years old 41-50 years old 51-60 years old 61 years old & above

Educational Attainment:

Elementary High school College Post graduate

Income:

P10,000 below P10,001 – P20,000 P20,001 – P30,000 P30,001 – P40,000

Good day!

We are from 3rd year students taking up Bachelor of Science in Tourism Management at St. Dominic College of Asia. We are conducting a survey to complete our business proposal about Travel Agency as part of our requirements in Entrepreneurship with Business Planning Subject.

Kindly answer faithfully the following items. All your answer will remain confidential. Thank you!

Gender:

Male Female

Civil Status:

Single Married

Directions: Please answer the following question by checking the boxes of your choice/s.

1. What factors affect your preferences in selecting Travel Agency?

Advertisement Social Institutions Cost (prices of products and services) Income Available Substitutes

2. What forms of advertising is more effective to you?

Digital advertising (e.g. internet, television) Physical advertising (e.g. billboard, flyers)

3. Who/ what affects your Travel Agency selection?

Parents School Friends Religion

4. What are the factors and attributes that serve as your basis in the preferred of Travel Agency?

Service (e.g. appearance of employees, amenities, knowledgeable to recommend product/trending tourist spot)

Location Physical Attributes (e.g. atmosphere/surround, spacious layout, lighting) Promotion (e.g. discounts for repeat customer, extended hours of operation) Price Image (e.g. “upscale” clientele)

5. What are the factors you consider in Travel Agency products?

Tour package Safety & security Product quality Pricing Variety

6. What are the factors you consider in Travel Agency services?

Appearance of employees Service standards Accessibilities Personnel Equipment Suggestive Selling techniques

7. How often do you visit Travel Agency?

Daily Weekly Twice a month Once a month Others

8. Do you think Travel Agency will help you to book your tour? Why or why not?

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

9. What Travel Agency have you been before? And what is your experience on that agency?

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10. Would you like to try our service?

Yes No