Jonathan hirsch real-world ux

Real-World UX

Jonathan Hirsch

UX Malaysia 9th November 2013

www.hirschworks.com/blog

www.twitter.com/jon_hirsch

uk.linkedin.com/in/jonathanhirsch

Why we still need Rockstars and what it takes to become one

http://www.hirschworks.com/blog

Real-World UX UX Malaysia, 9th November 2013

Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch

I like Lean UX!

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• Engage users

• Check your assumptions

• Test your hypotheses

• Prototype, validate, iterate

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Basic principles




• Engage users




• Collaborative design

• Cross-functional teams

• Shared understanding

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Basic principles




• Engage users




• Collaborative design

• Cross-functional teams

• Shared understanding

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Basic principles

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Isn’t this just Product Design?

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• Understand the problem space

• Talk to real users

• Identify their needs and expectations

• Prototype

• Test

• Iterate

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It’s what good designers have always done

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Digital makes it quicker, cheaper

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Lean reminds us to focus on value

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UX is Product Design

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Lean UX is just good design practice

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Problem 1: Deliverables

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Problem 2: Resources

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Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch ��15










Problem 3: Teams

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Research +

Design

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Rockstars

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• Pragmatic

• Self-motivated

• Flexible, willing to listen

• Decisive

• Determined

• Visionary

• Leaders

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Rockstars are




Creating a great product still needs

design leadership

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• Collaborative

• Consultative

• Informed

• Tested

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Design should be

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• Change

• Adapt

• Iterate

• Pivot

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Designers should be willing to

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Design is not a democracy

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“A camel is a horse designed by committee” - Alec Issigonis (designer of the Mini car)

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Design like you’re right, test like you’re wrong

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Users are not designers

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JFDI

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JFDI

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Being a great designer is so much more than

being a great ‘creative’

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So what does it take to

be a rockstar?

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Study some philosophy

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Study some psychology

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Learn about your company

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Learn to be confident

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Sell your ideas

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!

• “The thinking is...”

• “The data suggested...”

!

• “My idea was...”

• “I felt that...”

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De-personalise the design

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Learn to interview

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Learn some code

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Understand content

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Write copy

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Pay attention to detail

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(always proofread carefully in case you any words)




Take ownership

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Design is not a democracy

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So, to wrap up...

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1. User Experience is product design! (but in the digital space)

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1. User Experience is product design! (but in the digital space)!!

2. Lean UX is a good methodology!(but often hard to implement)

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2. Lean UX is a good methodology!(but often hard to implement)!!

3. There's still a need for 'rock star' designers

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2. Lean UX is a good methodology!(but often hard to implement)!!

3. There's still a need for 'rock star' designers!!

4. Being a rockstar is about far more than design

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www.hirschworks.com/blog

www.twitter.com/jon_hirsch

uk.linkedin.com/in/jonathanhirsch
