Jewellery ppt

04/11/2023 (c) swapna sundar, IP Dome, 2012 1

Intellectual Property: Innovation, creativity and Growth

Swapna SundarCEO, IP Dome

CJMA, 14th March, 2012

IP DOME work – At the intersection of

LAB

LAW

MARKET

At Dome we contribute to the creation, protection and

monetisation of IP




USA, EU, Japan and Hong Kong are the leading importers of major gems and jewellery products from Hong Kong, China, Italy, USA, Germany and UK. USA, UK and Germany are importers as well as exporters.


Commodity and brandingMango pulp case study


Global Value Chain

miningProcessing

and fabrication

retail


The brand name for a range of precisely-cut crystal (a particular type of glass) and related luxury products produced by Swarovski AG of Wattens, Austria.

POETRY of PRECISION: Swarovski is the synonym for crystal.

In 1895, Daniel Swarovski pursued his dream of creating a crystal so perfect that it captured both the eye and the heart. .


Swarovski, now the undisputed world leader in cut crystal has remained fully independent since its foundation in Wattens, Austria. The company employs 26,000 people and maintains a presence in more than 120 countries worldwide.

The company draws its richness of expression from the cultural heritage of Central Europe and its talents from forging links between the arts, science and economics. .


In 2007 Swarovski formed a partnership with electronics giant Philips to produce the "Active-Crystals" consumer electronics range. This includes six USB Memory keys, four in-ear headphones, and Bluetooth wireless earpieces with some form of Swarovski crystal on them as decoration.

Patented Xilion Cut

Swarovski Innovations for Spring/Summer 2013


Swarovski has become the world-leading producer of precision-cut crystal lighting. The Swarovski philosophy is that crystal reveals its full beauty and array of colours only in proper combination with light. So those who know how to handle crystal have the power to control light as well.


In 1892, Daniel Swarovski patented an electric cutting machine that facilitated the production of crystal glass. Swarovski markets the grinding and dressing tools it has developed under the brand name of TYROLIT. In 1919 the TYROLIT company is founded and the brand registered and protected.

With expertise in glass production and finishing technologies already used to manufacture jewellery stones, Wilhelm Swarovski developed a novel prism fabrication and grinding process that he applied in constructing his first 6x30 binocular and founded SWAROVSKI OPTIK in 1949. His company’s first serial product, the Habicht 7x42, is still an industry standard in the field of hunting optics, followed by the first telescope, rifle scope with shock absorber and extendable telescope


• SWAREFLEX was founded in 1950 to exploit their expertise in glass elements. They produce reflectors and road marking studs with glass elements in a variety of sizes and designs ever since.


Daniel J. Cohen, head of Swarovski's North American division, situated outside of Providence, R.I. Says: "The luxury aspect is important, but the money is made in the everyday product.”

Every new era offers new possibilities for action and development. One must remain alert at all times, always ready to make the very best use of what emerges.

"constantly improve on what is good."

DANIEL SWAROVSKI I (1862 - 1956)


patents

designs

trademarks

Supply chain


End User

Retailer

Employees


End user

communication

sophistication

Dealer

Negotiation

Transaction IP

employees

Incentives

Contractual and mutual

obligations


Lab

MarketLaw


Advanced adhesive technology for their Hotfix glue. The new Hotfix glue brings improved benefits gives the best possible sparkle to the cut crystals; flexible application temperatures 9from 120° to 170° Celsius); shorter application times; improved adhesion increased quality


The Lindsay PalmControl™ can increase the speed of learning compared to foot pedal engraving.


Clasp H.Stewart 2010

Pendant positioner J. White 2001http://www.google.co.in/patents?id=HtzLAAAAEBAJ&pg=PA9&dq=jewellery+making&hl=en&sa=X&ei=RFRfT6n_OIOurAfHy8nzBQ&ved=0CDMQ6AEwAA#v=onepage&q=jewellery%20making&f=false

http://www.google.co.in/patents?id=HtzLAAAAEBAJ&pg=PA9&dq=jewellery+making&hl=en&sa=X&ei=RFRfT6n_OIOurAfHy8nzBQ&ved=0CDMQ6AEwAA








Solidscape Patternmaster, t66, t612 and modelmaker machines deliver crisp direct cast models.


Exploring global markets


Develop demand for jewellery as a category

Promote jewellery as a category instead of distinct metals and stones

Identify new product and consumer segmentsManage the portfolio of markets

Re-establish value proposition in developed markets

Maximise potential of emerging markets; Identify markets of the future


Strengthen industry-level capabilities

Enhance image of the industry in the eyes of governments, regulators and consumers:

Publish information & Promote transparency in business

Professionalize and transform family-owned businesses

Attract talent from luxury goods industries; Reduce the cost of financing;

Players to select strategic position and enhance individual capabilities


Compete on one of the four strategic positions:

Big brother (presence across the value chain)

Volume player (large scale operations in a single segment)

Specialist (possession of skills)

Straddler (presence in adjacent segments)

Critical capabilities for segments:MiningSourcing and processingJewellery fabrication


Swapna Sundar [email protected] 9841282396

mailto:[email protected]

Design

Jewellery ppt