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Visceral experience can change the way people feel, behave and live. How do you go about creating an experience that delights users? Kumi will discuss design leadership strategies for keeping the original vision on track while collaborating with various stakeholders.
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feeling: what makes an engaging product?
Kumi Akiyoshi
Kumi Akiyoshi
http://www.youtube.com/watch?v=DelJrP3P7tA
elements of delightful experience
playful+lightness(*^^*)
anthropomorphism
Sochi
community: socially responsible
delightful experience can not be created with aesthetic alone
Yay!!
quality of craft
http://flickr.com/photos/73553/914737983/http://flickr.com/photos/73553/914737983/
http://flickr.com/photos/73553/914737983/http://flickr.com/photos/73553/914737983/
http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-futur
elements of delightful experience
playfulness+lightnesscommunity: socially responsiblequality of craft
aesthetic
people
http://www.dekobokofriends.jp/
aesthetictechnology
emerging themes
ubicomp
tangible
wearable
scarcity
ambient
brandguidelines
various devices
design approaches
sketching
visualization
prototyping
design processes aesthetic
hardware
product design
branding
marketingadvertising
event
contentusability
search
engineer
aesthetic
people
silo buster
7 tools
-1- seek out cheerleaders!
-2-spot workable solutions to create achievable goals
memory
relationship
first impression
-3-give project a name
UI light.
-4-impromptu review
present initial look & feelto the right people
to get right feedback.
not sure
great start
keep that
?
not sure
great start
keep that
make it bigger
!0_0
?
?
not sure
great start
keep that
make it bigger I know when
I see it
I like purple
do we need to change? !...
keep that we’ve done thatgreat
start keepworkin
?
?
not sure
great start
keep that
make it bigger I know when
I see it
I like purple
do we need to change? !...
keep that we’ve done thatgreat
start keepworkin
product design
branding
marketingadvertising
contentusability
engineer
?
?
not sure
great start
keep that
make it bigger I know when
I see it
I like purple
do we need to change? !...
keep that we’ve done thatgreat
start keepworkin
product design
branding
marketingadvertising
contentusability
engineer
facilitate welltension
informationemotional exchange
“can you add more purple?”
-5-shake it up and pare it down
-6-brand liaison
-7-build plug and play
design system to promote consistency.
we delighted users by...
acting on the user feedback fast
improving perceived and actual performance
refreshed outdated visual design system to promote consistency across multiple channels
7 toolsseek out cheerleaders!
spot workable solutions & get agreement on specific achievable goals
give project a name
impromptu review-present initial look & feel at hallway to the right people to get buy-in.
shake it up and pare it down
brand liaison
build plug and play design system to promote consistency.
1.
2.
3.4.
5.
6.
7.
elements of delightful experience
playful+lightnesssocially responsiblequality of craft
