INNOVATION THROUGH DESIGN THINKINGDINESH JOSHI 14TH DECEMBER 2016

DESIGN IS EVERYWHERE

DESIGN IS NOT ONLY A PRODUCT, IT’S ABOUT THE WHOLE EXPERIENCE AROUND THAT!

HUMAN ERROR? NO, BAD DESIGN

FIX

Source: http://www.ics.com/blog/and-winner-%E2%80%A6-miss-universe-bad-design

GOOD DESIGN = LEAST COGNITIVE EFFORT

AFFORDANCE

ERROR ANTICIPATION

FEEDBACK

▸ Finding the right problem to solve

▸ Most of the problems are not real - those are symptoms

▸ Look for Why

DESIGN THINKING

ECOSYSTEM

Source: https://sensical.wordpress.com/2013/01/22/visualizing-the-healthcare-ecosystem/

▸ Actors

▸ Environments

▸ Artefacts

▸ Relationships

▸ Scenarios

ECOSYSTEM

Ecosystems can be nested

(parent and child ecosystem)

CUSTOMER JOURNEY MAP

Source: http://www.uxmatters.com/mt/archives/2011/09/the-value-of-customer-journey-maps-a-ux-designers-personal-journey.php

▸ Human Centered Design process

▸ The Double-Diamond Model of Design

TOOLS OF DESIGN THINKING

HUMAN CENTERED DESIGN PROCESS

DOUBLE-DIAMOND MODEL OF DESIGN

▸ Product

▸ Business model (services)

WHAT IS INNOVATION

Red Ocean Blue Ocean

Compete in existing market Create new market

Beat competition No competition

Exploit existing demand Create new demand

Make value-cost tread-off Break value-cost trade-off

Strategy for low-cost or differentiation No low cost strategy

Focus on current customers Focus on non-customers

INNOVATION STRATEGIES

▸ Disruptive

▸ Incremental

TYPES OF INNOVATION

▸ Apple iPad

▸ Skype

▸ Tata Nano

▸ Uber

▸ 3D printing

▸ IoT

DISRUPTIVE INNOVATIONS

▸ What do you guys think?

INCREMENTAL INNOVATIONS

Depends on Time and Place

INNOVATION IS RELATIVE

TO INNOVATE YOU NEED IDEAS FOR IDEAS YOU CAN BRAINSTORM

▸ Focus on quantity (lots of different ideas)

▸ Hold criticism

▸ Welcome unusual ideas (there is no stupid idea)

▸ Combine and improve ideas (1+1=3)

BRAINSTORMING RULES

* All ideas have to aligned with company’s strategy For example: Bank wants to attract more customers to buy their products

BRAINSTORM EXERCISE

THANKS FOR ATTENDING!You may reach out to me :

dineshintown@gmail.com

https://www.linkedin.com/in/dineshjoshi8