Importance of Logo Designing

Making a logo is a skill but designing it in a way that makes it eye catching is

something called as real art work. Logo designing paints in a very wide spectrum

where it not only affects business but also the society it serves on to.

While seeing billboards of numerous brands, I once got caught up to Mercedes

Benz logo. Though it’s so simple to have any meaning yet its secret message

beholds behind it for the ones who want to explore. And those were actually there

target audience. The three pronged star in its logo relates to Land, Air and Water

pointing towards universal motorization.

Thus it clarifies that having a cheap logo with a simple design doesn’t make people

think that the product being offered would also be of the same kind. Instead, the

artwork and the secret meaning behind it, counts all.

People make snap judgments. It takes only 1/10th of a second to form a first

impression about a person, and websites are no different. This first impression

depends on many factors: structure, colors, spacing, symmetry, and amount of text,

fonts, and more. So investing your time and energy in making an appealing logo

will give you results that will last for the years to come. Logo Designing is the

most influential tool to get the product reached to its destination.

Sagi Haviv, partner at New York graphic design firm Chermayeff & Geismer &

Haviv (CGH) once said,

"It's never love at first sight," he says. "A good logo, a good trademark, gains

meaning and power over time.