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We’re seeing a rise in anomalistic design. Design that inspires or discourages within an instant. A conscious effort is being made by some brands to not aesthetically conform. Anti-design. These examples bask in their unusual morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
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IDENTICACHRONICLES
IDENTICAINSIGHT
Issue 1SEXY UGLY
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We’re seeing a rise in anomalistic design.
Design that inspires or discourages within an instant. A conscious effort is being made by some brands to not aesthetically conform. Anti-design.
These examples bask in their unusual morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
1. Alaskan Rock...from Australia is a small-batch, hand-made vodka. The bottles are made from black hand-finished Mexican glass with raised white lettering.
2. “Grinza” armchair, by Edra has a steel tube frame and polyurethane padding, with great expanses of eco-fur draped softly over the structure.
3. Greek Extra Virgin Olive Oil have released a limited edition that foregoes the usual glass elements and makes use of a tin can instead.
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Tasteful silhouettes are being challenged.
Sexy Ugly is a counter punch to the minimalistic and polite forms that we have become familiar with.
Front, a Swedish design collective have launched a series of soft stools for Milan Furniture Fair 2013 (1). The odd looking pieces are the aesthetic expression relating to animal forms or perhaps some unknown creature.
1. The natural coloured leather is stretched over a wooden mould for your affection or repulsion.
2. Matija Cop, a Croatian fashion designer has created interlocking garments made from foam components. Matija references the construction techniques and shapes to Gothic architecture.
3. Manon Kündig goes beyond commercialism and conventional beauty. Manon gives the wearer a pleasing overdose of material, colour, texture, and symbolism. The individual tends to be removed and in place a relic is created.
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1. Russian-Austrian vodka brand Neft have developed a unique package for their high-quality spirit. Inspired by the remote oil fields of Siberia, the Neft vodka barrel is really something to behold.
2. Koko skincare has based their new bottle design upon Japanese aesthetic principals of Koko. It involves a sense of the harsh, the severe and the forbidden.
3. Stella McCartney’s FW 13 collection launched at Paris Fashion Week. The theme of the collection being purposeful masculinity. The grey knitted tracksuit being the largest statement.
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WHAT THIS MEANS?
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1. Vi Novell Wine packaging boldly displays a skin of finely sliced and layered meat. Created to celebrate the slaughter of the pig, the Spanish festival.
This rise of the unusual surprises consumers, making them question the traditional presentation techniques they’ve become accustomed to.
Innovators and early adopters are enriched by products that provoke thought and subsequent conversation.
Brands can gain long lasting customer relationships if they engage, shock or just question the ‘normal’ parameters of design.
THANK YOU
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TO FIND OUT MORE: Call +44 (0)20 3451 9700, or email Leah Williams [email protected]
