February 7-10, 2010Mandalay baylas Vegas, nV

2010pre-showprogram

The Official Show of the International Surface Fabricators Association

Evan Kruger – Council ChairmanPresident, Solid Tops Inc.

Mark GuntherPartner & CFO, Buddy Rhodes

Russ LeeExecutive Director, ISFA

Gene McDonaldPresident, Refresh Interiors

Sandy MilroyDirector of MembershipServices & Events, ISFA

Kirk OlsenPresident, EnvisionConcreteCountertops

Jon OlsonOperations/Production Manager,Sterling Surfaces

Bob Paradiso VP of Sales, Vetrazzo

Dave PaxtonPartner, Paxton Countertops

Bryan StannardNational Account Manager, ITW Plexus

We think our name says it all. The International Countertop Expo (ICE) is all about countertops (and beyond) and the people who have a hand in producing them. Even though ICE is a brand new show, it really is a return to our roots. For example, the emphasis is once again on the fabricator, and the venue returns to the more intimate atmosphere of a Las Vegas hotel.

ICE is also about innovation. Here you will have the chance to see, heft and handle the latest products, tools and support materials in the decorative surfacing category. People and companies from around the globe come to ICE to get current on all that is cutting edge and exciting. ICE is where you will meet and greet other people whose insights will help make your company more profitable.

But, let’s don’t forget about the fun. We kick it off on Sunday, Feb. 7th, with the Big Game Football Party at Hard Rock Hotel & Casino. What could be more fun than watching the Super Bowl with 400 of your closest friends while eating dogs and quaffing a few brews? The next day we get back together for a Networking Luncheon at Mandalay Bay, followed by the Grand Opening of exhibits on the show floor.

The Innovations In Design Competition is a design contest with a wrinkle. A new category – On Site Fabrication – has been added, which allows fabricators to showcase their craftsmanship and creativity in real time as they build a vanity top on the show floor. Fabricators are free to mix and match any material, just so long as their tops conform to a pre-determined size.

The conference program has been engineered by a blue-ribbon panel of industry pros to provide you with the most comprehensive educational experience ever. Whether you are interested in solid surface, natural stone, concrete, quartz, laminate, glass, paper-based products, the Green Movement or more, ICE has a session built and ready for you. Be sure to check out the favorable pricing packages for companies bringing three or more employees.

This is one event where you should plan to arrive early and stay late. A case in point is the ICE Dream Sweeps Giveaway, in which attendees will have a chance at winning all expense paid trips to exotic locations, as well as valuable materials, tools and supplies. The Giveaway happens at 1pm on the final day of the Expo on the show floor. And your chances for winning go way up the more you visit the exhibits during the three days of the show.

ICE is your industry show. I can’t wait to see you there.

Sincerely,

Russ LeeISFA Executive Director

ICe Conference advisory Council

AbrasivesAccessoriesAdhesivesAssociations/GovernmentBambooCleaners/PolishesComputerConcreteConsulting Services

ICe Pre-show Program

who is exhibiting?

EquipmentFabrication ConsumablesDiamond ToolingDistributorDust Collection SystemsCountertop Edge ComponentsGlassGraniteGreen

Hand ToolsKitchen & Bath ProductsLaminateMachineryMarbleMaterial HandlingNatural StonePaper-BasedPorcelain

8:30 - 9:15 am

9:30 – 10:15 am

10:30 – 11:30 am

8:30 – 9:15 am

9:45 -10:45 am

8:30 – 9:30 am

9:45 – 10:45 am

Monday, February 8 Advanced Selling SkillsBonding Dissimilar SurfacesPaper Based ProductsShop Layout/Installation Trucks

What Do You Mean by Green?Turning Scrap Into DollarsSetting up a Concrete ShopAnother Look at Laminates:

The Journey from Everyman to Gotta Have

Marketing to Architects & DesignersPricing StrategiesAdvanced Solid Surface FabricationAdvanced Quartz Fabrication

Tuesday, February 9Emerging Products – Session 1Installation Techniques – Avoiding the PitfallsHow to Run a Countertop ShopSetting up a Successful Stone Shop -

Hope is not a Business Plan ™

Emerging Products – Session 2Making Money as a Green FabricatorIndustry Panel DiscussionUsing the Internet as a Marketing Tool

Wednesday, February 10Beyond Countertops – Don’t Leave

Money on the TableGlass Countertops,

Backsplashes & AccessoriesMarketing on a BudgetEuropean Design: The WOW Factor

How To Reach Specifiers –An Architect Tells All

Concrete SealersLaminate FabricationSolid Surface: A Designer’s DreamAdvanced Selling Skills for Today’s Fabricator

sunday, February 7The Big Game Football PartyHard Rock Hotel & Casino

Monday, February 8ConferencesNetworking LuncheonExhibit Hall Grand OpeningOn Site Vanity Fabrication CompetitionShop Tour Videos in ISFA Booth

Tuesday, February 9ConferencesExhibit Hall OpenOn Site Vanity Fabrication CompetitionShop Tour Videos in ISFA BoothISFA General Session

Wednesday, February 10ConferencesExhibit Hall OpenOn Site Vanity Fabrication CompetitionShop Tour Videos in ISFA BoothInnovation In Design CompetitionAwards/DreamSweeps Drawing

4:00 PM

9:00 AM – 11: 30 AM

11:45 AM – 1:00 PM

1:00 PM – 5:30 PM

8:30 AM – 10: 45 AM

11:00 AM – 5:30 PM

5:30 PM – 6:45 PM

8:30 AM – 10:45 AM

11:00 AM – 3:30 PM

1 PM – 2 PM

c o n f e r e n c e s c h e d u l e

Power ToolsPublicationsQuartz SurfaceRecycled GlassRecycling SystemsShower/Tub SurroundsSinksSoapstoneSoftware/Services

Solid SurfaceStainless SteelSuppliesTileToolingTurn Key SystemsWater Recycling SystemsWood

Attendee Information

International Countertop Expo Attendee registration form.

E-Mail form to Sandy@isfanow.org, or Fax to 801-341-7361 or mail to ISFA Trade Show Registration, P.O. Box 179, Lehi, UT 84043. If you have any questions, call ISFA toll free at 877-464-7732

Conference Types (please check one):

Three-Day ConferenceIncludes 3 Days of Educational Sessions & 3 Days of Exhibits¨ ISFA Member: $175.00/$225.00 after January 5, 2010¨ Non-Members: $275.00/$325.00 after January 5, 2010¨ Buy two, get one free! Complete the registration form for each of the attendees(must be fromthe same company), and register all attendees at the same time.

Two -Day ConferenceIncludes 2 Days of Educational Sessions & 3 Days of Exhibits¨ ISFA Member: $125.00/$175.00 after January 5, 2010¨ Non-Members: $200.00/$250.00 after January 5, 2010

One-Day ConferenceIncludes 1 Day of Educational Sessions & 3 Days of Exhibits¨ ISFA Member: $95.00/$145.00 after January 5, 2010¨ Non-Member: $145.00/$195.00 after January 5, 2010 Exhibit Hall OnlyIncludes 3 Days of Exhibits¨ ISFA Member $25.00/$35.00 after January 5, 2010¨ Non-Member $35.00/$45.00 after January 5, 2010

Pre-registration is open until January 5, 2010. All registrations after January 5, 2010 must be made onsite. Cancelation Policy: If written notice is received by January 5, 2010, the registration fee will be refunded, less 25% administrative fee. After January 5, 2010, all cancellations are non-refundable.

Company Name: ____________________________________________

Business Address: __________________________________________

City: __________________ State/Prov.: ______ Postal Code: ________

Country: _______ Phone: (____) ____ - _____ Fax: (____) ____ - _____

Email: _____________________ Web Site: _______________________

Full Name (appears on badge): ________________________________

Priority Code (if applicable): ___________________________________

Method of Payment: Name on Credit Card: ____________________________________Credit Card Number: ________-________-________-________ Expiration Date: ______ /_______ CSV/Security #: ___________

¨Visa ¨Amex ¨MasterCard ¨Discover ¨Check

Attendee Profile

Job Function (Check all that apply):

Number of Employees: Purchasing Role: Company Revenue

Primary Business Activity

¨ Architect ¨ CEO/President/Owner ¨ Fabricator ¨ Kitchen/Bath Designer ¨ Marketing/Sales Manager ¨ Production/Sales Manager ¨ Purchasing Manager ¨ Specifier ¨ Wood Worker/Cabinet Maker ¨ Other

¨ Architect/Interior Designer ¨ Builder/Remodeler ¨ Concrete Countertop Manufacturer ¨ Distributor – Sheet Goods ¨ Engineered Stone Fabricator ¨ Kitchen & Bath Dealer / Designer ¨ Large Machinery Manufacturer ¨ Manufacturer - Sheet Goods ¨ Solid Surface Fabricator ¨ Stone/Granite Fabricator ¨ Other Fabricator ________________ ¨ Tools & Equipment Manufacturer

¨ 01-05 ¨ 06-25 ¨ 25-50 ¨ 51-75 ¨ Over 75

¨ Final Decision Maker ¨ Approve¨ Recommend ¨ Specify ¨ No Role

¨ Under $750,000.00¨ $750,000.00 - $2 Million¨ $2 - $5 Million¨ Over $5 Million