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BY IRYNA NEZHYNSKA
HOW TO GET NOTICED AT THE NEXT TRADE SHOW?
FREE EXHIBITOR GUIDE
BY IRYNA NEZHYNSKA
Brands are intangible assets and account for,on average 75% of a company.
B L A K E D E U T S C H
BY IRYNA NEZHYNSKA
THERE YOU WANT TO...
INTEREST new markets in your company
SO, YOU ARE GOING TO PARTICIPATE IN THE INTERNATIONAL EXPO SHOW
INCREASE company prominence
PRESENT a new range of services to the market
MEET new groups of customers
EXPAND the distribution network
CULTIVATE existing business contacts
INCREASE PROFITS
FIND new partners
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5
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BY IRYNA NEZHYNSKA
BUTTECHNOLOGY MARKET IS SATURATED WITH
O T H E R C O M PA N I E S
they offer
THE SAME PRODUCT as you do
BY IRYNA NEZHYNSKA
D O YO U WA N T
TO STAND OUT F R O M C O M P E T I T O R S ?
BY IRYNA NEZHYNSKA
OF COURSE.THAT’S WHY YOU
ADVERTISE & MARKET
BY IRYNA NEZHYNSKA
and
SPEND MILLIONS OF EUROS
O N A D V E R T I S I N G
BY IRYNA NEZHYNSKA
but
YOU CAN ACHIEVE THE SAME RESULTS IN
another / C H E A P E R WAY
BY IRYNA NEZHYNSKA
WITH
BRAND IDENTITY
which is not only a logo
IT IS MUCH MORE...
BY IRYNA NEZHYNSKA
BRAND IDENTITY SYSTEM
product positioning
market
target
strategy
Tagline
brand mark
symbol
wordmark
Color
Image/Photo
Texture
Material
visualidentity
Typeface
Layout
Typography
editorial style
Interior
Business papers
Digital media
Marketingmaterials
Advertising
Presentations
Signage
Vehicle identification
Packaging
Uniforms
Exhibits
by Iryna Nezhynska
BY IRYNA NEZHYNSKA
ESSENTIAL CHARACTERISTICS OF THE BEST IDENTITIES
DOES YOUR CORPORATE
IDENTITY...
look bold, MEMORABLE and
appropriate?
look immediately
RECOGNIZABLE?
WORK EFFECTIVELY across all media
channels?
provide a CONSISTENT IMAGE of the company?
1 2 3 4
BY IRYNA NEZHYNSKA
NOW YOU ARE WONDERING:
”My main goal is to SELL AND PROMOTE my products.
Why should I care about
VISUAL FACE OF MY BUSINESS?”
BECAUSE OF…
BY IRYNA NEZHYNSKA
FINANCIAL BENEFITS
O F B R A N D I D E N T I T Y
BY IRYNA NEZHYNSKA
VS.
People PAY 3 TIMES AS MUCH
for a branded product as for opposite one
BENEFIT 1
BY IRYNA NEZHYNSKA
when you affect customers behavior, you can impact their performance
BEHAVIORPERCEPTION PERFORMANCE
Visual identity makes your company MEMORABLE
and helps customers to DISTINGUISH YOU FROM COMPETITORS
BENEFIT 2
BY IRYNA NEZHYNSKA
BENEFIT 3Corporate identity PRESENTS A COMPANY
to various stakeholders
BRAND
INVESTORS
COMPETITORS
EMPLOYEES
COMMUNITY ORGANIZATIONS
GOVERNMENT
SUPPLIERSDIRECTORS
PARTNERS
CUSTOMERS
MEDIA
INDUSTRY EXPERTS
GENERAL PUBLIC
BY IRYNA NEZHYNSKA
New visual brand identity provides your customers
with a sense of TRUST and makes you look BIGGER
BENEFIT 4
WHY?
BECAUSE...
BY IRYNA NEZHYNSKA
Most profitable companies change
their visual brand system EVERY 5-10 YEARS
4 times in 38 years
4 times in 42 years
4 times in 37 years
11 times in 115 years
8 times in 125 years
11 times in 107 years 6 times in 51 years
BY IRYNA NEZHYNSKA
New visual brand identity INCREASES YOUR CREDIBILITY
people LIKE to do business
with respectable partners
BENEFIT 5
they will CHOOSE YOU rather than
an “unbranded” company
VS.
UP-TO-DATE IDENTITY ATTRACTS POTENTIAL
INVESTORS
BY IRYNA NEZHYNSKA
As a result
IT GENERATES A STRONG ROI
F O R YO U R C O M PA N Y
BY IRYNA NEZHYNSKA
So
WHAT IS THE NEXT?
If you want LONG-TERM PROFITS,START WITH DESIGN.
BY IRYNA NEZHYNSKA
THAT IS WHY YOU NEED TO HIRE AN EXPERIENCED
WITH A COOL PORTFOLIO...
B R A N D D E S I G N E R
link to online portfolio
BY IRYNA NEZHYNSKA
VALERIA GULEVSKAYA MARKETING AGENCY “NASHI”
AND TESTIMONIALS FROM HAPPY CLIENTS
We hired Iryna as a designer for our new
corporate presentation, which contained large
amounts of data and numerous graphic charts.
I please with a level of visualization and with
the way that new infographics integrated
with our corporate visual identification system.
Everything was done before the agreed deadline
and all changes I have requested were done
quickly and correctly.
VAIDAS VICIUS JSC “STATICUS”
As a director of a marketing agency, I have worked
with a lot of designers. Their general problem
was that they all wanted to “design for design”
while my clients wanted to “sell the product”.
Iryna has broken this stereotype of mine because
working with Iryna is like working with a branding
agency. She produces not only impressive ideas
but also keeps in mind the bottom-line of every
project — new corporate style should promote
my clients’ businesses and provide positive ROI.
She is also very easy to communicate with.
BY IRYNA NEZHYNSKA
I run a not so small retail business and once discovered
an opportunity to rent a space in a large shopping centre.
At that time, it was absolutely impossible for my firm
because this unit was rented by Leroy and surrounded
by such trademarks as Zara, Orsay and Adidas. There
were several candidates for this unit (firms with big
experience in the fashion industry), while had only
a logotype, which wasn’t enough to win this tender.
While I had no idea about how to present my shop Iryna
created not only a new identity, but also a completely
new brand image and corporate presentation which...
won the tender!
I highly recommend Iryna.
ELENA SERAJA SOLEMATE
My company was going to participate in an
international trade show. However we had
no corporate image - just a 13-year-old logo.
So in looking for its refreshing we found a creative
agency, where Iryna worked as a brand designer.
She led us through the entire rebranding process:
new logotype, visual identity, trademarks relationship
system, brand guidelines, product catalogues,
packaging design and finally, trade show booth.
The result? Our competitors did not even believe that
we are “that Aquamaster” because now we look like
well developed foreign company. Our exhibit attracted
an unexpectedly large amount of visitors at trade
show, and we signed several very important contracts.
LESIA GRABOJEDOVA AQUAMASTER GROUP
BY IRYNA NEZHYNSKA
HI! HOW WE CAN IMPROVE THE VISUAL IMAGE OF MY COMPANY?
SO DON’T HESITATE,JUST CONTACT ME AND SAY:
behance.net/eirena
BY IRYNA NEZHYNSKA
ABSOLUTELY FREE
T H I S C O N S U LTAT I O N I S
Thank you and
HAVE A NICE DAY!