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AGDA NSW GRADUATES DINNER / 22.7.2013
SOCIAL WORKhow social media and a creative career work together
TIM BUESINGreactive.com // adverblog.com // ausinfront.com
AGDA NSW GRADUATES DINNER / 22.7.2013
THIS IS (SOME OF) US AT REACTIVE
BUSTING DOWN DOORS FOR DIGITALSINCE 1997
GLOBAL BRANDS.NEED GLOBAL PRESENCE.
@tbuesing / linkedin.com/in/tbuesing
TOPICSSocial Media as part of workThe difference between yourself and your companyYour positioning, messages and goalsYour ‘interesting’ websiteSocial media formatsYour social action plan
@tbuesing / linkedin.com/in/tbuesing
Your personal brand:• authentic, credible, idiosyncratic, personal
Your company brand: • professional, consistent, valuable, responsible, networked
COMPANYSOCIAL
YOUSOCIAL
@tbuesing / linkedin.com/in/tbuesing
@tbuesing / linkedin.com/in/tbuesing
The web doesn’t forget
Positioning & Messagingknowing your audience and your goals
@tbuesing / linkedin.com/in/tbuesing
Website & Contentthe interesting things you are hopefully saying
@tbuesing / linkedin.com/in/tbuesing
@tbuesing // [email protected]
http://www.bigspaceship.com/category/our-thinking
Your Social FormatsAll you can eat? Better all you can manage.
@tbuesing / linkedin.com/in/tbuesing
Publishing & FollowingYou will learn from both
@tbuesing / linkedin.com/in/tbuesing
@tbuesing / linkedin.com/in/tbuesing
Put yourself out there. And best where there is some heavy competition. It will make you sharpen your portfolio.
@tbuesing / linkedin.com/in/tbuesing
No excuse not to be here. And make sure your details are up to date. Chances are you can follow and discover some pretty interesting content and a few good places to work for. Plus, no baby photos (yet).
@tbuesing / linkedin.com/in/tbuesing
After a while into your career you might want to start writing about things you notice in your work. Or in others. Reviewing both improves your thinking.
@tbuesing / linkedin.com/in/tbuesing
Fine if tweeting isn’t your thing. But you can also take it easy and casually follow. Discover great stuff where it happens first. Or get to know someone you’d like to interview/meet/work with some day.
@tbuesing / linkedin.com/in/tbuesing
It’s getting harder and harder to reach people without investing not just time but also money. Be conscious of potentially spreading yourself too thin by running a page. And maybe it’s just too much of cafe latte and baby pics.
@tbuesing / linkedin.com/in/tbuesing
An artistic and creative community as well as a place to watch great videos. Landing a “staff pick” is an award in itself - this place knows what’s good. And no trolling or brainfarts..
@tbuesing / linkedin.com/in/tbuesing
If brand/design/creative strategy is your long term aim, this is where to find some treasures. Look smart at your next conference - after all, genius steals.
@tbuesing / linkedin.com/in/tbuesing
Some really have the gift of photographing the mundane in unusual ways. But it’s become much more ‘life streaming’ and tiring to watch (said babies and cafe lattes both rear their heads).
@tbuesing / linkedin.com/in/tbuesing
Maybe not the best way to build a following for your work, but good if you really want to keep track of all the stimulating visuals you come across (and if tumblr streams are too messy for you).
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
Your Action PointsWhat would you add or change right now?
@tbuesing / linkedin.com/in/tbuesing
SUMMARYSocial Media as part of work The difference between yourself and your companyYour positioning, messages and goalsYour ‘interesting’ websiteSocial media formatsWhat would you change or add in social?
@tbuesing / linkedin.com/in/tbuesing
