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How small..
..changes big
hippies are the..
..best business men
two ways..
..of working
wrong focus..
..oh nein!
time changes..
..and so does perception
Local maxima
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Optimized (local maxima)
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Optimized (local maxima)
Potential improvement
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Optimized (local maxima)
Goal
Better design
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Optimized (local maxima)
Potential improvement
Goal
Better design
the importance of...
..testing in the context
1% 2% 0,9%
..but also!
the importance of...
..copy
21,2%
38,8%
+83%
the importance of...
..structure & clarity
+11,2%
+19,9%
the importance of...
..icons & copy
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1
2
3
4
1 2 3 4
+204%
the importance of...
...images
The magic glasses...
all together now!
Finito!
• http://www.markmawson.com/
• http://diythemes.com/thesis/increase-conversions-split-testing/
• http://blog.hawkhost.com/2010/02/21/multivariate-testing-a-real-life-example/
• http://www.getelastic.com/test-size-color/
• http://bokardo.com/
• http://usableworld.com.au/
• http://www.telegraph.co.uk
• http://bestathomeworkouts.com/
• http://www.suggestsoft.com/soft/clock-desktop-com/balloon-clock-screensaver/
• http://davidsson-neppelberg.se/1234/magkansla
• http://www.veryangrytoad.com/funny-photos-of-evolution-in-every-things/
Images taken from: