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HACKING BEHAVIOUR WEBVISIONS BARCELONA 2016
VERON WK LAI (@NOREV517) CLARE ROSS
?
OUR TASK TODAY
CURRENT BEHAVIOUR
HABIT HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT HABIT
BEHAVIOUR CHANGE
HABIT HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT HABIT
CUT DOWN SUGAR
CONSUMPTION
NO DESSERT AFTER MEAL
STOP BAKING
COOKIES AT WEEKEND
BAN DAILY ‘COKE’
REPLACE SUGAR WITH HONEY
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT HABIT
EVERYDAY THING
FLOSSING TEETH DAILY EXERCISE
CUT DOWN COFFEE CONSUMPTION
OR…
20MINS
PICK YOUR BEHAVIOUR (AND DON’T WORRY ABOUT TINY HABIT NOW)
BEHAVIOUR CHANGE
DESIGN FRAMEWORK
MODEL, FRAMEWORK AND DIAGRAM
MODEL, FRAMEWORK AND DIAGRAMS
WHICH ONE?
MOTIVATION ABILITY KNOWLEDGE TRIGGER
FOGG'S BEHAVIOUR MODEL BJ FOGG, 2010
MOTIVATION ABILITY KNOWLEDGE TRIGGER
MOTIVATION ABILITY KNOWLEDGE TRIGGER
MOTIVATION ABILITY KNOWLEDGE TRIGGER
EXAMPLE?
TRIGGER STIMULUS/ DESIGN INTERVENTION
THOUGH IDENTIFY YOUR TINY HABIT
SH:24
TINY HABIT
THE ‘GOOGLE’ MOMENT
THE POWER OF HABIT
YOUR CHALLENGE
JOURNEY
BEFORE DURING AFTER
WHAT THEY THINK
WHAT THEY HEAR (PEOPLE)
HOW THEY FEEL (PAIN)
WHAT THEY DO
WHAT THEY SAY
WHAT THEY GAIN
PREPARE MY DINNER AFTER
DESERT AFTER DINNER JOURNEY MAP
WATCHING TV
WITH MY HOUSEMATE
DO THE DISHES
TALKING ABOUT OUR DAYS
WANT TO STAY IN THE KITCHEN LONGER TO SOCIALISE
GRAB DESERT IN THE FRIDGE
MEALTIME IS MY SOCIAL HOURS AFTER A LONG DAY. I WANT TO FEEL RELAX
MY HOUSEMATE OFFERS THE DESERT
FEEL UNFRIENDLY IF I AM NOT DOING WHAT OTHERS DOING
CHATTING WITH HOUSEMATES
I WILL HAVE ONE AS WELL
I FEEL MORE ‘PART’ OF THE HOUSE AND IT MAKES ME HAPPY!
STAY FOR ANOTHER 30MINS
BEFORE DURING AFTER
YOUR TINY HABIT JOURNEY MAP
WHAT YOU THINK
WHAT YOU HEAR (PEOPLE)
HOW YOU FEEL (PAIN)
WHAT YOU DO
WHAT YOU SAY
WHAT YOU GAIN
DESIGN FOR CHANGE
RETHINK WHERE OPPORTUNITY HAPPENS
3 HOURS AND 5 MINS US 2015
IN A WRONG TOUCHPOINT
TECHNOLOGY IS ‘JUST’ AN ENABLER
IN A WRONG TOUCHPOINT
Sequencing: We are more likely to take action when complex tasks are broken down into smaller tasks.!
Seductive Interaction Design!Stephen P. Anderson!
Appropriate challenges: We delight in challenges, especially ones that strike a balance between being
overwhelming and being boring.!
Seductive Interaction Design!Stephen P. Anderson!
Status: We constantly assess how interactions enhance or diminish our standing relative to others and our personal best.!
Seductive Interaction Design!Stephen P. Anderson!
Achievements: We are more likely to engage in activities in which meaningful achievements are recognised.!
Seductive Interaction Design!Stephen P. Anderson!
SHOW AND TELL
PROTOTYPING
STORYBOARDING
TEST YOUR IDEA
SHARE YOUR EXPERIENCE
IN THE PAST FEW HOURS…
