2 thoughts. 012.010

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

- Jeff Bezos

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

- Richard Branson

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

- John McKinley

Your premium brand had better be delivering something special, or it’s not going to get the business.

- Warren Buffett

A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

- Michael Eisner, CEO Disney

Your brand is created out of customer contact and the experience your customers have of you.

- Stelios Haji-Ioannou, Chairman, EasyGroup

Products are made in the factory, but brands are created in the mind.

- Walter Landor

THE WHY OF IT ALL

8 thoughts. 012.010