Graphic Design

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<ul><li> 1. Production for Graphic Designers</li></ul> <p> 2. Some things about Graphic Design </p> <ul><li>Production is a very important factor in Graphic Design, and should be looked at as a creative asset.</li></ul> <ul><li>Headline: catches your attention with text, and sometimes has subheads </li></ul> <ul><li>The #1 attribute a students portfolio is usually lacking is typography.</li></ul> <ul><li>The Graphic Design usually earns $100 per hour, and are the ones who figure out what to do with the time and budget they have. </li></ul> <ul><li>Usually the work slick the work is, the more expensive. However, some clients want a cheaper product with a simple logo/design (like Wal-Marts Great Value line). Display is extremely important.</li></ul> <ul><li>Product must contain companys image, and the Graphic Designer must judge according to the product.</li></ul> <ul><li>The best design is the one who sold the product.</li></ul> <ul><li>The Graphic Design also must take into account if the product will ship, will it ship economically, and what will the packaging take; must have the means of paying for things such as this.</li></ul> <ul><li>Logos are now more abstract, and difficult to produce.</li></ul> <ul><li>Television and magazines are all about advertising.</li></ul> <ul><li>Multi-task theory = fail.</li></ul> <ul><li>Designs today are usually 50/50 digital and non-digital.</li></ul> <ul><li>The only things constant is change.</li></ul> <p> 3. What is Graphic Design? </p> <ul><li>So what is a Graphic Designer? We are basically problem solvers. The profession is very young. </li></ul> <ul><li>Graphic Design first started out as Commercial Art, and was more mechanical than anything. During the 1950s, half of type in magazines were made with a brush. </li></ul> <ul><li>Now Graphic Designers are apart of the process of which one of these ideas is going to work thebest ? Graphic Designers estimate the cost, schedule, and how much time does it cost to get something out of the design studio? Time, Art, and Money! </li></ul> <ul><li>Creativity is essential, and thepeoplecreate the value in a design studio. You are ultimately paid for your ideas, and you must adopt are for different purposes.</li></ul> <ul><li>You may have the best design in the world, but if it cannot be produced efficiently, everything goes down the drain.</li></ul> <ul><li>The least time anything is spent on is creativity.</li></ul> <ul><li>Pictures are with ink, and with a computer it is 0 and 1s.</li></ul> <ul><li>Graphic Design is also all aboutcommunication.You can talk all day, but if no one hears or understands you, there is no point.</li></ul> <ul><li>People often steal ideas; people enter contests and blow their ideas.</li></ul> <ul><li>The Graphic Designer sets the price they work for. Sometimes the client is not the quality you need. They can be too cheap or unprofessional. Those who are too cheap have no respect for you.</li></ul> <ul><li>At the very least, prevent your idea from failing from technical means. Be careful not toover -design, and know the production means! </li></ul> <ul><li>Every stage of printing and production will influence your design. </li></ul> <ul><li>All in all, Graphic Designers do it all. This gives us a lot of control.</li></ul> <p> 4. Chapter 1: Introduction 5. Some history </p> <ul><li>Printing is not too terribly old. Paper was created in China, Korea, and Japan. 105 A.D, paper was created from pulp.</li></ul> <ul><li>Printmaking = cut away areas you do not want to print = relief.</li></ul> <ul><li>Relief:printing from a raised surface. Oldest form of printing). Limitation: one had to cut it out and do everything backwards. Another was although it was beautiful, it was limited in gradation and therefore very abstract and flat. Done as woodcuts.</li></ul> <ul><li>Etching (aka Engraving):now one can obtain tones.</li></ul> <ul><li>Continuous tone:like a photograph. Usually done on copper.</li></ul> <ul><li>So as time went on, people went from woodblock to metal.</li></ul> <ul><li>Some people want printmaking out of university level because the students were not willing to learn it. Extremely time-consuming.</li></ul> <ul><li>intaglio : printing from below the surface. Involves etching of engraving.</li></ul> <p>Planographic printing Relief printing Intaglio printing 6. </p> <ul><li>Copper plates have been used since the renaissance. Everything from stamps to currency was done by hand.</li></ul> <ul><li>Resist:usually put black wax, and then scrape off to expose the metal, submerge in acid, then take off acid coating. Acid does the work for you. </li></ul> <ul><li>Gutenberg was a goldsmith by trade, then saw the opportunity of a press + print = movable type $$.</li></ul> <ul><li>At the time, only government and clergy had an education, and all books at the time were created by hand.</li></ul> <ul><li>In addition, only the rich could afford to buy books. This is how they controlled the population- cia uneducated public.</li></ul> <ul><li>In 1963, the first press came to the U.S. at Harvard (the printer died on the way over though, lol) </li></ul> <ul><li>In 1886linotypeandmonotypewere invented, and a machine could set type. It was usually difficult to combine type and print on the same page.</li></ul> <ul><li>Monotype:hit key, and one letter is printed at a time. </li></ul> <ul><li>Linotype:hit key, and an entire line cast (usually in molten lead) </li></ul> <ul><li>Both these methods were used up to the early 1900s. One pulled a lever to bring the line back. Very primitive, but was considered the hottest technology at the time.</li></ul> <p>Etching/engraving printing Half-tone 7. </p> <ul><li>Now you can print with 50 instead of 500, and make three times as much money.</li></ul> <ul><li>If you were to use a woodblock, youd have to use thick lines.</li></ul> <ul><li>Wood engraving:is a relief printing technique, where the end grain of wood is used as a medium for engraving, thus differing from the older technique of woodcut, where the softer side grain is used. You just scratched away more of was not already there.</li></ul> <ul><li>Lithography:is a method for printing using a stone (lithographic limestone) or a metal plate with a completely smooth surface. Ink would set on the oil-based medium and not onwater. </li></ul> <ul><li>Offset lithography:based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free. </li></ul> <p>Linotype Monotype Wood engraving Lithography Offset Lithography 8. Process Fine Arts Application Commercial Application </p> <ul><li>Relief Woodblock Letterpress </li></ul> <ul><li>Intaglio Engraving + etching Gravure </li></ul> <ul><li>PlagographicLithographyOffset Lithography </li></ul> <ul><li>Even with all these options, however, artists were still limited. </li></ul> <ul><li>But now, Photography came about in the late 1800s. Now for the first time ever, the illustratorcan work in any medium, and any size. Groundbreaking! However, this still only had to be line art with no gradation or tones. And in addition, people could not put print and type on the same page.</li></ul> <ul><li>Breakthrough: development of the process block (it too 2,000 years for us to figure it out, lol) </li></ul>