VISUAL RENAISSANCEOF THE

RETAIL ENVIRONMENT

JON HARARICEOWINDOWSWEAR

MARCH 24, 2015

VISUAL RENAISSANCERebirth, Renewal, & RejuvenationRenewed retail environments in light of e-commerce and increased competition.

Revival of the ClassicsIlluminating what has worked in the past.

Technological AdvancementsDigital technology to enhance engagement.

NEW YORK CITY VISUAL CASE STUDYHome of many flagship retail locationsBiggest draw, large investment by retailersApparel retail stores have been subject to change

WINDOWS OVERVIEW

Image credits: http://lgbtweekly.com, http://trend-kid.com, http://blog.cleveland.com.

Inspires the customer, puts the store on a pedestal, accessible but inaccessible

Barneys, New York, November 2014Photo: Tom Sibley

Elevating the retail environment through theatre

WINDOWS

Bergdorf Goodman, New York, February 2015

Elevating the retail environment with windows through art

WINDOWS

Saks Fifth Avenue,New York, February 2015

WINDOWS Retailers are making the investment

Coach, Bleecker Street, New YorkFebruary 2013

Coach, Bleecker Street, New YorkFebruary 2015

RetailEnvironment

Lighting

Backdrop

Props

Aspirational Merchandise

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WINDOWS

Club Monaco, New York, February 2015

Visual display trends of the past revived

Lord & Taylor, New York, October 1954

WINDOWS

Lord & Taylor, New York, August 1951Lanvin, New York, November 2013

Visual display trends of the past revived

WINDOWS

Technology-does not replace, but rather enhances the tradition

Macy’s, New York, November 2014 Lord & Taylor, New York, November 2014

INTERIORSChallenges:E-Commerce & Competition

Opportunity:Make physical in-store shopping a unique, engaging experience

MACY’S HERALD SQUARE CASE STUDY

Photo: Wikipedia, Mike Strand.

One of the world’s largest and oldest apparel retailers2.2 million square feet of retail selling space

Undergoing the largest renovation in history - $400 million

INTERIORS Cozy Comfort – invites the consumer

Macy`s, New York

INTERIORS

Macy`s, New York

Technology – engages the consumer

Look Books Magic Mirrors Digital Models

INTERIORS

Macy’s, New York, Camper, New York

Celebration of the Sale rack

INTERIORS

Wooden escalators, Macy`s, New York

Original elevators, Lord & Taylor, New York

Archival Elements – communicates the brand’s heritage

Bergdorf Goodman, Seventh Floor Archives, New York

INTERIORS

Herald Square Café, Macy’s, New York

Ralph’s Coffee, Ralph Lauren, New York

Café Collaborations –sustain the environment &

reinforce the brand

Stabucks Coffee, Uniqlo, New York

Herald Square Café, Macy’s, New York image credit http://visitmacysusa.comStabucks Coffee, Uniqlo, New York image credit http://duggal.comRalph’s Coffee, Ralph Lauren, New York image credit http://secretblogger.com

INTERIORS Fine Dining –

elevate the brand

Polo Bar, Ralph Lauren, New York

Photo: http://ralphlauren.com, http://august-black.com, http://the-gorod.com.

Bergdorf Goodman, New York

Armani, New York