Global Opportunities & Trends for HandmadeColvin English

ByHand ConsultingOctober 2014

What we see =

INTEREST IN HANDMADE

AND ARTISAN PRODUCTS IS

AT AN ALL TIME HIGH.

WHY?

Trend: RETAIL AND FASHION EXPERTS SAY CONSUMERS ARE

LOOKING FOR WAYS TO EXPRESS INDIVIDUALITY.

Trend:

CONTENT+COMMERCE

Consumers want to be engaged; retailers want content to engage

them.

Trend:

MOBILITY OF INFORMATION

The ability for consumers to access

information about their purchases at all

times, at all locations.

Trend:

TRANSPARENCY

“The safety of garment industry workers has never been more closely examined. (Recent events) in Bangladesh have prompted mass retailers, from H&M to Walmart, to acknowledge the issues and ensure that better safety measures will be taken to protect their workers.”

Trend: THE SOCIAL IMPACT OF A PRODUCT IS DRIVING DEMAND

Consumers are demanding even more accountability: 69% of consumers said they are more likely to buy from a brand that talks publicly about its CSR results and 31% said they would purchase from a brand that talks about its CSR mission and purpose. - from Cone Communications Survey

WHAT IS HANDMADE & ARTISAN?

Provenance. Knowing the origin & who made it.

HANDMADE =Crafted by hand.

Not mass produced.Small quantities.

Quality. Exclusive.

HANDMADE & ARTISAN =

Preserving culture.

Supporting communities.

HANDMADE = Impact. On the planet. On people.

WHAT IS IN THE MARKET?

#1. Major retailers are getting involved.#2. Designers are collaborating

with artisans.#3. New online stores are entering the market with an artisan focus.

Let’s take a look at some examples…….

created a store to support women-owned businesses

J. Crew collaborates with artisan enterprises…

“Craftsmanship is something rare and very valuable,” said Jenna Lyons, J. Crew’s creative director.

Indego Africa Partners with ANTHROPOLOGIE

& JCREW! “The Ingenzi Knit Union, a knitting cooperative of more than 40 remarkable women in Rwanda, partnered with Indego Africa to create a line of scarves for Anthropologie's Fall 2010 Knitwear collection.” -Social Enterprising

Founded the Urban Zen Foundation to “connect with

programs that help communities preserve their unique cultural and spiritual

values and allow us to celebrate their creativity and

craft through sustainable means.”

DONNA KARAN

Women for Women International and kate spade new york collaborate to “provide critical, sustainable employment opportunities for Afghan women, whose economic participation is vital to the growth and stability of their country and economy”.

Introducing a new line that is designed in collaboration with artisans around the world who need work, not charity.

What does this mean for you? What

opportunities do these trends create for your business?

NY NOW®The Market for Home & Lifestyle4 Market Collections- Home- Lifestyle- Handmade- New

Produced Twice Annually in NYC

30,000 Attendees from 50 States and 80+ Countries

2800+ Exhibitors

Demand for Global Handmade Product

This sector will continue to increase as U.S. consumers and retailers seek

handmade, ethically sourced products that are sustainable and are differentiated

from mass-produced products.

There is a growing desire for products created by artisans with a sense of culture and meaning – products which give back

to the communities from which they come.

“There have been more sustainable and ethical ranges introduced by large corporate retailers than ever before.”-

Ethical Fashion Forum

How Do Global Handmade

Products Fit Into NY NOW?

In the United States today, there is an unprecedented demand for handmade and artisan products in the gift, home and accessories markets

Handmade Global Design within NY NOW addresses global craft for artisans who currently have U.S. distribution and wholesale pricing.

Where does that leave handmade artisans around the world without U.S. distribution?

Artisan Resource at NY NOW

August 2012 Artisan Resource

at NY NOW

is launched.

First-ever U.S. Trade Show focused on overseas vendors offering artisan & handmade products and custom design/private label production capabilities at export terms.

Links artisans and global markets in order to increase incomes and standard of living of individuals in developing countries.

Co-Located with NY NOW, Artisan Resource at Pier 94 is a production sourcing venue featuring over 120 artisan enterprises and promotion agencies from 30+ countries offering handmade export product collections & custom design production.

Artisan Resource product collections include gift, home décor, home textiles, tabletop, stationary, jewelry, and fashion accessories. Key materials that will be featured include textiles, ceramics, glass, metal, leather, natural fibers, recycled materials and paper.

All exhibitors have experience in meeting export demand and are selected by their commitment to design innovation, cultural preservation, social enterprise and sustainability.

Artisan Resource aims to connect U.S. based importers and retailers with international producers and exporters.

Countries Currently Represented

• Afghanistan• Brazil• Cambodia• Cameroon• Colombia• Guatemala• Ecuador• El Salvador

• Ethiopia• Ghana• Haiti• India• Indonesia• Laos• Kenya• Kyrgyzstan

• Mexico• Nepal• Pakistan• Palestine• Panama• Peru• Philippines• Rwanda

• Sri Lanka• Tajikistan• Thailand• Tunisia• Uzbekistan• Vietnam

Artisan Resource attracts 8,000 qualified attendees including direct-import retail stores, wholesale distributors, designers & press.

“It really is something we think about a lot. It’s a word that is thrown around way too easily. When we talk about

authenticity, we’re very, very serious about getting as close to the source as we can, in terms of either the craft or the

execution.”- Vanessa Holden, Creative Director, West Elm

Direct Import Retailers

"At West Elm, we're committed to honoring creativity and innovation through collaborations with global craftspeople and local artisans"

“Great design and quality are part of everything we create for your home. And respect for the environment is more than the right thing to do- it is fundamental to the health of our business.”-Team at Pottery Barn

“One of VivaTerra's goals since we began has been to advance artisan crafts programs that provide income, healthcare and education through fair trade.”

The Heart of Haiti initiative provides some of the first sustainable work since the January 2010 earthquake, enabling Haitians make a living and support their families with dignity and purpose.

STEADY INCOME & IMPROVEMENTSArtisans receive half the wholesale price for each item in the collection, a steady income that allows them to repair homes, pay school fees and feed and clothe their children. In communities lacking secure, sanitary conditions and funding to support economic relief, it means better access to healthcare and nutrition, plus improved education.

WORKING TOGETHERHeart of Haiti also offers new opportunities for artists to collaborate with U.S. designers, strengthening artisan associations and inspiring and energizing their communities..

Wholesalers

RoostJonathan Adler

Raven & Lily

Artecnica

Canvas

The Design Council brings seasoned professionals together with emerging artisan businesses to build success through new and innovative design.

Designers

Donna Karen“Urban Zen”

Recent Attendees• ABC Carpet & Home• Abercrombie & Fitch• Anthropologie• Barneys• Bloomingdales• Calvin Klein• Cost Plus World Market• CharityUSA.com• Crate & Barrel• HomeGoods• J. Crew• Jonathan Adler• Kenneth Cole• Kitson• Macy’s• Museum store buyers• National Geographic• Noonday Collection• Nordstrom• One King’s Lane• Overstock.com• Pier One• Pottery Barn• Restoration Hardware• Roost• Serena & Lily• TJ Maxx• SERRV• Sundance Catalog• Target Corporation• Ten Thousand Villages• Urban Outfitters• VivaTerra• West Elm

• Nordstrom• One King’s Lane• Pottery Barn• Restoration Hardware• Roost• Serena & Lily• TJ Maxx• Target• West Elm

Artisan Resource® at NY NOW™ is a production sourcing venue offering

handmade export product collections & custom artisan production.

 Who is the Artisan Resource Exhibitor?

Overseas artisan enterprises offering handmade products and custom design/private label production capabilities at export terms. Government-sponsored country pavilions.Exhibitors represent 30+ countries including Colombia, Ethiopia, Guatemala, Haiti, India, Kenya, and Peru.Product categories include gift, home décor, textiles, tabletop, apparel, stationery, jewelry, and fashion accessories. Materials include textiles, ceramics, glass, metal, leather, natural fibers, recycled materials, and paper.Ex

What else happens at Artisan Resource?

Seminar & Network Events:Presentations by Leading Market Experts*Design, Color & Market Trends*

Artisan ResourceSeminar & Event Schedule

•Pre-Show Exhibitor WebinarReady, Set Go:  Prepare for a successful Artisan Resource experience

•Handmade Futures: 2015 Design and color trends in global handmade products

•Perfect Partners: Designer/artisan duos open new markets when they work together

•From Your Hands to Their Homes: The distribution and pricing of artisan product for the US market

•Vision, Value and Veracity: Telling handmade stories in the age of transparency 

Marketing Opportunities

SustainAbility:design for a

better world®

Socially responsible

Eco-friendly

Fair-trade oriented

Show FloorProduct Displays

Pre-Show Advertising and Sponsorship Opportunities

•Product Search Banner Ad

•Attendee E-newsletter Advertising

•Product Preview Email

•Registration Confirmation Ad

•Artisan Resource Directory

On-Site Advertising and Sponsorship Opportunities

•Logo on Attendee Badge

•Shuttle Bus Signs

•Window/Floor Decals

•Brochure Handouts

We look forward to welcoming you!

2015 DatesJanuary 31 – February 3

August 15-18

www.artisanresourceny.com