04/08/2023

Kansas City’s FIRST Online Video Directory

Claudia Houghton and Hannah Cantrell 1

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Objective

o Creating visual identities for the clients’ customers

o Creating an online presence for the mother-brand (fimedia) of FindItKC

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Target Audience

o Local businesses ranging in the KC area who are looking to become more wide-known and recognizable to the public

o 30 and upo Men and womeno For start-up businesses

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Message To The Customer

To buy a spot in their online video directory

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Rationale

The reason why we are producing new logos for FindItKC’s companies and are

creating a new site for their media page, is because they have a lot of request

pouring in for logo’s and web sites that they are over worked. Also they want to give students who are looking to going

into this kind of a career a great opportunity to learn and experience what

it would be like.

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Present Challengeso Not all of the

businesses on FindItKC have logos, websites, or social media.

o The client has requested that every company has a visual identity

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Competitorso Yellowbook is a

main competitor to FindItKC, because it is also an online directory revolving around local businesses

o They specialize in having their users post reviews and testimonials about local companies they have experienced

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Competitorso LocalPages is a

competitor to FindItKC, because it is an online directory with ratings, reviews, coupons, local news, maps and more

o They show the business’s ratings, reviews, coupons, and post local news, maps, and etc.

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Sketches

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Appliance Outlet is a . We choose to include a outlet in the logo to show potential customers that it is an appliance store. We also went with a green color scheme and the arrows to portray how the store recycles old parts.

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For All Season Roofing we decided to go with a seasonal color scheme. We showed this by incorporating the colors of each season into the roofing shingles.

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Checklist1. Create sketches for All Season Roofing (Sept. 22) – Done2. Edit the Wordpress Website and add certain information (Sept. 29) – Done3. Sketch ideas for Appliance outlet logo (Oct. 6) – Done4. Make revisions to the fimeadia web page (Oct. 6) – Done5. Create Logo mock ups for All Season Roofing and Appliance Outlet (Oct. 13)

– Done6. Take logo critiques and revise them (Oct. 27) - Done7. Fill in all of the information for the website and add Posts (Nov. 3) - Done8. Save logos in all file types (Nov. 10) – Done9. Story board for Appliance Outlet Online Commercial (Nov. 22) – Done10. Place video into Final Cut Pro (Dec. 5) – In Progress11. Add photos into Final Cut Pro (Dec. 6)12. Show video To Clients (Dec. 8)⑬ Save video in all needed file types, and give to Client (Dec. 8)

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Any Questions Or Comments?