Designing the future

@simsam33

Finding your compass in a hyper-connected world

hi

@simsam33

Era of innovation and revolution

@simsam33

connected communitiessmart cities

smart nations

@simsam33

autonomous vehiclessmart consumer goods

wearables and nearables‘start-up revolution’

@simsam33

AImachine learning

cognitive computing

@simsam33

we are at a tipping point

@simsam33

Why?

@simsam33

A story

@simsam33

Trust + Tech helps us solve big problems

@simsam33

Acute Kidney Injury 100,000 deaths

@simsam33

Acute Kidney Injury costs the NHS (in England) in excess of £1 billion

every year

@simsam33

Acute Kidney Injury costs the NHS (in England) in excess of £1 billion

every year

That’s more than the annual cost of treating breast cancer

@simsam33

Identify patients who are at risk of developing Acute Kidney Injury

Streams App, Royal Free Hospital @simsam33

Afia Ahmed, 38@simsam33

Chris Laing, Renal Consultant, Royal Free Hospital

“On one day this week, the app alerted us to 11 patients… who were at risk of developing

Acute Kidney Injury.”

Royal Free Hospital Statement

“nurses … report it has been saving them up to two hours every day,

which means they can spend more time face-to-face with patients”

Since that point

@simsam33

NHS and Google Deepmind were found to have ‘inappropriately

shared the data’ of NHS patients

1.6 million people

@simsam33

Elizabeth Denham, Information Commissioner, ICO

“…the Trust could and should have been far more transparent with

patients as to what was happening.”

@simsam33

Tremendous opportunity

Tremendous responsibility

@simsam33

Back to our tipping point

@simsam33

People look for change.

@simsam33

Change

Q. Do digital disrupters build trust from day 1? Or are they simply

winning business because people want change?

@simsam33

Q. What happens if a ‘successful’ digital disruptor fails?

@simsam33

…2017 ‘This is broken’

‘What’s the alternative?’

@simsam33

Unexpected change

@simsam33

Richard Edelman

“Trust in institutions has evaporated to such an extent that falsehood can be misconstrued as fact, strength as intelligence, and self-interest as social compact.”

How do we ensure we’re both part of change and still retaining trust?

@simsam33

Hyper-digitisation + change + trust = ?

@simsam33

@simsam33

@simsam33

@simsam33

Smart Meter

Solar Panel

Air Conditioner

Induction cooker

PC

Storage Battery

Smart TV

Refrigerator

Washing Machine

Control Centre

Fundamental: build and maintain trust

Make benefits tangible

@simsam33

At an strategic level:

@simsam33

“Building trust needs to be a strategy driver”

Sam Smith - medConfidential

At a brand level“What am I being asked to do?”

“What am I sharing?” “How does [brand] make this easier?”

@simsam33

At an institutional level:Awareness (through teaching)

Transparency Public engagement

@simsam33

Q: Do we need a code of conduct?

@simsam33

@simsam33

@simsam33

How much do you trust this service?

@simsam33

4.01,014,044 total

5 566,784

4 171,298

3 94,940

2 44,525

1 136,457

By taking part, you are sharing your data (identifiable information about yourself) with us

@simsam33

Use my data to help me

improve my health.

Anonymise my data. Use it to improve my

health and the lives of others.

Share my anonymised

data with third parties to

support global research.

“‘[in] 30 years from now, we will ingest

information (through the bloodstream)’”

Nicholas Negroponte

Thank you