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Seeding & Spreading Design CapacityCase Study of Fifth SpaceSystemic Design Symposium [RSD4]1-3 Sept. - The Banff Center
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Lisa Joy TrickSenior Manager
Sarah SchulmanDirector
Bobae KimFrontline Social Worker
Janey RohSenior Manager
Wendy MooreFrontline Social Worker
Krista McGrathHome Share Coordinator
Manuela AguirrePhD Fellow
5 organizations collaborating:3 social service delivery agencies, 1 social entreprise & 1 design university
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what unites us?
transforming social servicesfrom safety nets into trampolines
CA
US
NL
UK
AU
Homeless SMS developed at TACSI (2010-2012)
developed at participle (2008-2010)
CA
#disability#homelessness#youth#addiction#family#domestic violence
Homeless SMS
A mixed track record:
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But we didnt change what the system did.
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Shifting the feedback professionals get
Shiftinghuman resourcing, procurement, metrics, etc.
Shifting Fays context & conversations
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What is the smallest increment of change that might represent that we are changing in the right direction?
Ann Pendleton Jullian
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So we move here, to a social housing complex, in a suburb of Burnaby. Lived 3 months. Blend of designers, social scientists, secondies from agencies.
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the starter project was a wayto test the partnership
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The underutilized
The empty pipe-liners
The pleasers
The positive deviants
The divers
early 20s
ethnographic research-by-designInsider perspectives, Generative approaches, Operate in rich and multiple layers Real life contexts.(Birger Sevaldson 2010)
segm
enta
tion
of p
eopl
e
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formal systemmark
service deliverer
Has been going to the same day program for 20 years.
Im tired of making spaghei. Id really like to learn to make a roast.
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formal systemmark
service deliverer
informal system
Also feeling a bit stuck.No source of new ideas.Same thing day in, day out.
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formal system
service deliverers
staffsupervisor
markSpends his entire day with a human resourcing puzzle.How to staff, how to stay within budget.
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formal system
service deliverers
serviceorganization
policy-makers
mark
Innovation Director of government agencyWants to reduce service dependencies.How to make change whenyou fund the same way.
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formal system
service deliverers
small businessowners
schools, cities,community centers
passionateindividuals
serviceorganization
policy-makers
informal system
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small businessowners
schools, cities,community centers
passionateindividuals
informal system
Kudoz
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testing tweaking, reshaping....
new tool
value propositions
tools
interactionsroles
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formal system
service deliverers
serviceorganization
policy-makers
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video FS intro
@inwithforward #RSD4*Modeled on Googles 20% Time that aimed to empower employees to use 1/5th of their FTE to work on projects (this is how Gmail got developed).
mechanics of fifth space20% FTE for 6 months
from 29 to 27 people
3 social service organizations
7 teams, 6 projects
2 projects moving forward
all interactions prototyped
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what has changed from February 2015?
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early indicatorsof change
12 new friendships catalyzed5 small businesses offering jobs12 hacks identified 10 families asking for more
starting to create changeat the individual level& informal system
small businessowners
schools, cities,community centers
passionateindividuals
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early indicatorsof change
service deliverers
serviceorganization
policy-makers
a network of support to draw from in three social service agencies and policymakers will soon have a 3-day residency
12 new friendships catalyzed5 small businesses offering jobs12 hacks identified 10 families asking for more
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ripple effects among some colleagues service
deliverers
serviceorganization
policy-makers
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when moving quickly & nimbly, weve inadvertently left people outand created pockets of resistance
new role
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CEOs mobilizing resources in record time
service deliverers
serviceorganization
policy-makers
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The experience of the Fifth Space
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recruitmentapplicationselection
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video FS wendy & sherriself ethnos
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a flat structure ofinter-agency &inter-hierarchyteam collaboratin
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a safe space forchallenging assumptions& being creative
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iteration #1 of 4of research tools
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from conceptdevelopment
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to liveprototyping
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nTANDEM
55
Share on Air
WIRE HIRE
6 projects were live prototyped
for 1.5 months - 2 moving forward
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prototyping in-tandem
24 participants / 2 events
#speedfriending #fiesta4living
12 sets of phone numbers exchanged
2 sets of long lost friends reconnected
4 plans to get together
1 set considering
homeshare
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how do we scale?
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Socia
l Se
rv
ice Pro
viders in Britis h Columbia
curationcoaching
curriculm
styleskillsspace
staffingstrategy
structureshared values
services
HR employment
finance communityconnectionsproviding
a backboneinfrastructure
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Socia
l Se
rv
ice Pro
viders in Britis h Columbia
curation, coaching, curriculm, culture, collaboration
styleskillsspace
staffingstrategy
structureshared values
services
HR
finance communityimprovement
Neigh
bo rho
od Cente
r in Toronto
, Canada
styleskillsspace
staffingstrategy
structureshared values
services
HR
finance communityimprovement
More s
oc ial
service proviers in B
C, Canada
styleskillsspace
staffingstrategy
structureshared values
services
HR
finance communityimprovement
More s
oc ial
service providers in Toronto
styleskillsspace
staffingstrategy
structureshared values
services
HR
finance communityimprovement
people living withdevelopmental disabilitites
people livingon the streets
people who arelong-term unemployed
people living inwomen shelters
scaling in partnerships
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3 things to remember
What: We are trying to prototype change for people at all levels of the social system.
How: Working from the ground-up to model new practices, live prototypingand measuring what works, what doesnt, for whom and why.
Why? Too many top-down changemaking approaches have a huge disconnectbetween what is designed and what is actually implemented and felt bypeople on the ground. So we are working backwards: from people to interactions to services - rather than from policy, to program to people.
*Ask us for a copy of Grounded Change
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we are poking the system from within
by actively prototyping new possibilities
and scaling the fifth space mindset
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for videos & blog posts
www.fifthspace.ca
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