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Best consultants in the business articulate the new trends in the making
Kitchen Design & trends
June 2012
Vol 12 Issue. 6Pages 72
Rupees 50By DDP Publications
A MOnTHLY On HOSPITALITY TRADe
Innovative design ideas give a restaurant the edge
Creative Designing
MoS Tourism talks on doubling the tourism potential
Doubling Domestic Market
Comforting Sleep Unique pillow proposition as value add for customers
Vol 12 Issue. 6Pages 72
Rupees 50By DDP Publications
magazine
photo feature chef talkanalysis news updates fhrai desk
desIGnstrategyThe restaurant project is a part of a business hotel (not classified in star category), in a tier 3 city in the country, which has been redesigned by the firm as a repositioning exercise. The strategy was to create a new identity for its already popular restaurant through interior architecture, making it a new dining destination in the city to spur the business of the hotel.
The design derives its strength from - innovative architectural lighting, minimalist design and an undulating topography. A series of lights, along the exterior wall named as ‘Thousand Moons’, gives a special character to the façade.
CLIent’sBriefThe brief called for a highly flexible layout with higher efficiency on floor, though it meant cutting down the seating capacity. The brief highlighted the project to be executed on a very tight budget and should be environmentally compassionate (if not sustainable) and low on routine maintenance. The brief also called for an ambience which could seamlessly straddle between a Fine Dine and a Lounge – fine dine during lunch and dinner and Lounge space during early evening hours.
newPositioningThe restaurant enhanced the business of the hotel helping it to acquire almost 85 per cent additional clientele and paved the way for a shift in the customer profile. It also brought about an immense dialogue among the general public of the benefits of good design, and how they impact business in a positive way.
InveRted n e eVisually
‘Thousand Moons’ custom designed lights by the architects set the tone for the drama within
Waiting Lounge – The zig zag cantilevered seating is
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june 2012 I www.fhrai.com I58
travel movements events cover story
Project Project completion Project Duration No of covers Location Principal Architects Design Firm
Mezban - Inverted Topography
July 2011
4 months
92
Calicut, Kerala
Lalita Tharani and Mujib Ahmed
Collaborative Architecture, Mumbai
ProjeCt FaCt File
View of the Restaurant from the Entry Foyer
Entry to Mezban
Waiting Lounge – The zig zag cantilevered seating is
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