Fashion vs DataWho has the authority?

ABOUT WHAT I DO

EXCEPTIONALSERVICE

1 order every 4 seconds

FASHION WAS ALWAYS DRIVEN BY EMOTION AND INTUITION BY

A SELECT FEW

LEVELLING THE PLAYING FIELD

Fashion vs Data

FASHION VS DATA

MORE COMPETITION

AND EVEN BIGGER THREATS

"I believe that it’s simply to give customers exactly what they are

looking for.”

Echo Look

Epytom

SO CAN WE STILL RELY ON OUR FASHION AUTHORITY?

Whoever will be leading fashion trends will need to match our changing

expectations.

HOW ARE WE ADAPTING?

From basic recommendations

27

A style assistantusing neural networks.

Better insights for brands and designers

From personal relationships with brands and designers.

From basic editorial

29

Editorialising data and personalised content journeys.

30

31

Exceptional Delivery and Service

32

Optimising the supply chain using advanced learning systems.

IF DATA CAN OPTIMISE THE SUPPLY CHAIN, IT CAN OPTIMISE

THE PRODUCT LIFECYCLE

IF DATA CAN OPTIMISE THE SUPPLY CHAIN, IT CAN OPTIMISE

THE PRODUCT LIFECYCLESO, DOES DATA WIN?

THANK YOU!