Fa102a, Research
FA102a, Research, Product Proposal and Brand DevelopmentMusic
Streaming Device ChipSabrina ONeil
1
Internet radio without the web
http://www.kurzweilai.net/internet-radio-without-the-web
Music Streaming Device ChipSabrina ONeilAssignment 01 /
Research
Technology that downloads high-quality personalized music while
connected to WiFi and caches it for mobile use.Music Streaming
Device ChipSabrina ONeilAssignment 01 / Research
Monitors what you have listened to or skipped and even the time
of day.Music Streaming Device ChipSabrina ONeilAssignment 01 /
Research
Does not use up monthly phone data usage or require constant
internet accessMusic Streaming Device ChipSabrina ONeilAssignment
01 / Research
Connects to device or headphonesApp downloadable for Apple and
AndroidPay a small monthly or yearly fee
Music Streaming Device ChipSabrina ONeilAssignment 01 / Future
Product or ServiceMusic Streaming Phone Case
FrustrationsDoesnt have a lot of moneyGoes over on cell phone
data every monthWants to discover new music
Music Streaming Device ChipSabrina ONeilAssignment 02 / User
Persona ResearchGoalsStudyTravelHang out with friendsSurfSkate
Meghan, 20 / Adventurous student
Music Streaming Device ChipSabrina ONeilAssignment 02 / User
Persona ResearchJames, 35 / Busy working commuterFrustrationsNo
service on subwayPurchasing music online is too expensivePhone
storage is too full to store musicGoalsWork/writeRelaxGo out with
friendsWorkout
Music Streaming Device ChipSabrina ONeilAssignment 02 / User
Persona Diagram
Music Streaming Device ChipSabrina ONeilAssignment 02 / User
Persona Portrait
Music Streaming Device ChipSabrina ONeilAssignment 03 /
BrandingSource for Brand Character Words / Kanye West
Music Streaming Device ChipSabrina ONeilAssignment 03 /
BrandingBrand Character Diagram
Music Streaming Device ChipSabrina ONeilAssignment 03 /
BrandingNaming ProcessWhen thinking of my product, I thought of the
words music and streamingI played around with the words, combining
them or adding different prefixes/endings
Music Streaming Device ChipSabrina ONeilAssignment 03 /
BrandingFinal Product / MysicThe main point of the device is music
streamingA huge emphasis is also on the personalization of the
musicMysic translates to my music which combines the two main
points: music and personalization
Music Streaming Device ChipSabrina ONeilAssignment 04 / Motion
Graphics BrandingRaw Images
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Music Streaming Device ChipSabrina ONeilAssignment 04 / Motion
Graphics BrandingFinal Video Stills
Music Streaming Device ChipSabrina ONeilAssignment 04 / Motion
Graphics BrandingFinal Video
