Exponential design

© DESIGN GROUP ITALIA Leandro Agro: IxD /UX | IoT

Exponential Design

www.designgroupitalia.com

301116

© DESIGN GROUP ITALIA

WHO FRONTIERS TOK.tv SRLABS JOINPAD

Leandro Agro: IxD /UX | IoT

Leandro Agrò

[email protected]

www.designgroupitalia.com

© DESIGN GROUP ITALIA © DESIGN GROUP ITALIA

UX Internet of Things

IxD Virtual Assistants

Eye-‐Tracking

Usability Mobile & Wearable AR/VR

Natural / EmoRonal UI ‘97

‘00

‘08

‘06

‘04


WE ARE DESIGN GROUP ITALIA

We work with small and big companies, government, NGO, on all con:nents


<15 MIN

We are the consequence of the technologies we use.

We are the stories we tell, and the consequence of the tools we use.

S.O. BEHAVIOURS A.I.

The more advanced the technology we use is, the more relevant the human factor becomes

CARS HEALTH HOME


EXPONENTIAL TIMES 1. DESIGN | 2. D_TECH | 3. D_MIND


1. DESIGN

Memphis, 1981-‐87 Macintosh, 1984

Ego Centric

User Centric

Memphis, 1981-‐87 Macintosh, 1984

1937 Alan Turing develops the theory of compuRng machine 1963 Douglas Engelbart invents the first computer mouse 1965 Andries van Dam and Ted Nelson coin the term “hypertext" 1969 ARPA goes online, connecRng four U.S. universiRes 1975/76 MICROSOFT / APPLE 1982 The word “Internet” is used for the first Rme. 1984 DNS is born /William Gibson coins the term “cyberspace.” 1990 Tim Berners-‐Lee invented WWW 1994/95 YAHOO, AMAZON, EBAY 1998 GOOGLE 2001 WIKIPEDIA 2005 YOUTUBE

2007 iPhone

User Centric


“Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviours, communi:es, companies and -‐ in the end -‐ builds new worlds.”


2. DESIGN & TECH

Il Software cambia tutto

Il Software cambia tuttoSo5ware changes everything

Over the last 10 years, we have dramatically evolved our habits

Why did Nokia fail? “I wasn’t a software guy.” (Jorma Ollila, former CEO, NOKIA) The smartphones we keep in our pockets are just empty shells. The software we install that provides them their true shape.



It is the Design of So5ware changes everything.


3. DESIGN & MIND


To be connected is the “natural state of mind” for any object


People’s expectaRons are shaped by consumer technologies.


Technologies are shaping us through the connected (cogniRve) devices we are using.


Cognitive tools Mental model


Cognitive tools Mental model

We are the consequence of the technologies we use.


It is obsolete to design objects that simply wait unRl their bujons have been pressed. We should design connected, social and proacRve objects intelligent enough to parRally predict user’s needs according to the context.

A.I.

From Blackberry to SLACK Companies are more permeable to grassroots technologies. ��This has an impact on Corporate hierarchies and organizations in general.

From Interaction to pair conversation

“AI is the future of IT”…and probably also part of the future of Design

© DESIGN GROUP ITALIA KK: Keep in mind “what technology wants…”

POSIZIONAMENTO ERRATO (B2B vs B2B) FALSA REALTA’ AUMENTATA BASSA ACCETTABILITA’ SOCIALE ERRATA ERGONOMIA

Sergey Brin

Technology and money are systematically insufficient.

TAM TAM TALKS Stewart Brand

Cultural Acceptability ��Any technology (or product) can only be successful in its time.

•  Identity •  Motivation •  Technology •  Relation •  Trust •  Culture •  Time •  Behaviors •  Space •  Intelligence

Any sufficiently advanced technology is indistinguishable from… magic.

POLITICS

ORGANIZATIONS

CULTURE

Arthur C. Clarke


UX Internet of Things

IxD Virtual Assistants

Eye-‐Tracking

Usability Mobile & Wearable AR/VR

Natural / EmoRonal UI ‘97

‘00

‘08

‘06

‘04

“Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviors, communiRes, companies and builds new worlds.”


Leandro Agrò

[email protected]

Grazie.

Infuse HUMANITY into everything (or everything will evolve without it)