Excelerator Project Review #1

The CAPS Excelerator course is designed for entrepreneurial minded students seeking high-tech resources and cross-disciplined teams to “Innovate” and “Accelerate” their ideas. It will combine separate strands of CAPS and engage them in a high speed process that takes an idea from conceptualization through validation and production to commercialization.

CAPS Student: Otis Latimer & Will Janz

Excelerator

Introductions


• Who we areo Otis Latimer, Jr.o Will Janz

• What do we do?o We come up with the name, logo, and all other

“marketing aspects” of Excelerator

Details of request


• Objectives• To get the program known, spread the

name, let people know what’s going on and get students enrolled in for next year’s classes

Details of request cont.


• Strategy for marketing• Put emphasis on the “Accelerate”

sound by showing speed and sleekness in the logo, but spelling it with “Excel” in the beginning, getting people to look at it as a place where their ideas can further

Details of request cont.


• Target Audience• Current and potential students, both in

and not in CAPS• And of course the parents

Timelines and Deadlines


Decide on course names (November

8th)

Approve a final logo

(TBD by client no later than

October 25th)

Design concept logos (October 11)

Compile mood boards (in progress)

Agenda


• Our Timelineo Timeline of deliverable projects

• Competitor Researcho Research about competitors and competing products.

• Samples of Worko Examples of work you have developed thus far

• How we beat our competition• How we get things done efficiently• Our Client Pitch• Client Approval

Agenda

Agenda


• Our competition would be on a larger scale, since what we are doing is usually only conceived in colleges and business.

• Places local like-• The Lawrence Regional Tech Center• NISTAC(National Institute for Strategic Technology Acquisition &

Commercialization)• National Places like-

• Sunshine Suites

Competetition

Agenda


Examples of work so far

Agenda



Agenda



Agenda




Target Audience Problem/Barrier How We Help

• High school students• Colleges• Parents

• We help reach out to the core target audience of High school students by designing aspects that are appealing to them and suggesting marketing strategies that will attract them

• Not many people know what CAPS or the classes in it entail of and will probably know less about what the Excelerator program is

Excelerator


• What They Do! • What we will do To Beat them!!

How we beat the competition

They engage different strands of businesses to collaborate on something and get it jumpstarted out into the world

We plan on doing the same, except much much earlier on, which will not only increase student success rate but will prepare them for the real deal


We plan to achieve our goal via structured research, compilation of said research, and combining it all together to make an awesome logo, class names, awesome marketing strategies, etc.

For approvals, we will have the client sign a sheet of paper stating that the ideas presented have been approved.

Client Pitch and Approval