EPIC for COMPAS: Summer 2014 8-week volunteer rally

THE COMPAS BRAND

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: BRAND AUDIT

COMPAS BRANDING PRESENTATION 8.18.14

We are earnestIf we are not passionate about our work in our communications, we cannot expect

anyone else to be. We will speak with intention, purpose, and feeling. However, we

won’t sensationalize our message. Our credibility and legitimacy rely on this balance.

Part of being earnest is being transparent, and we will take that very seriously, using

words that are clear and understandable, rather than vague and general.

We are eternally hopefulWe are positive, enthusiastic and always encouraging, using our track record to

empower people to engage with our mission. We challenge people to make us

redundant, knowing that together we have the power to change culture and society

with what we do. We speak as a people on a mission, assured that we are capable

of completing it.

We are storytellersGoosebumps, they’re the best motivation we can give. We need to look for opportuni-

ties to share the transformative moments we create, looking for new angles, perspec-

tive and platforms to do so. Our stories are the “good” our donor is purchasing when

they choose to invest in COMPAS.

We are creativeAs an organization built on the importance of developing creativity in people, we

need to breathe that same creativity into our every communication. Our language is

never obvious, formulaic, or standardized. We look for the visionary, the challenging,

the surprising word, image and phrase. When we talk to people we need to serve

them through our own inventiveness, entertaining them, exciting them, and compel-

ling them toward the work that makes us all so passionate.

We are accessibleWe speak person-to-person. We are Minnesota-nice but, our voice is never passive;

our opinions are active and involving. We are bold but never arrogant. We do not

make statements for effect or to display our cleverness, we speak to bring about

change. We can explain the complex in a simple, but not simplistic way. We are

candid, knowledgeable and engaging. We are always friendly, direct and clear. Our

words demonstrate just how much we value people.

Whenever we are communicating on behalf of COMPAS it should be in COMPAS’ tone of voice. Our tone of voice gives us clear direction on how to approach writing, designing and art directing our communications. It also gives us an objective measure to judge things by when discussing ideas and designs. Once the tone of voice is familiar to us it makes it a lot easier to do the writing, because it tells us how to ‘speak’, and indicates style and vocabulary.

COMPAS: TONE OF VOICE


Why Obama?The way he chooses his words, his passion, conviction, hopefulness; being

real while challenging people.

“When all Americans are treated as equal, no matter who they are or

whom they love, we are all more free.”

--President Obama

“Change will not come if we wait for some other person or some other time.

We are the ones we’ve been waiting for. We are the change that we seek.”

--President Obama

Why Neistat?What he does. He thinks differently. He sees opportunities to do something totally

unexpected all around him. He sees his creativity as a force for social good.

When Warner Bros. gave Casey $25k of their marketing budget for the film

The Secret Life of Walter Mitty, Casey booked a ticket to the Philippines and

provided ten thousand people with food, medicine and then posted a disaster relief

video. Now, if you were to give the same amount to an NGO, maybe a portion of

that might reach the destitute after a coupla months. But Casey’s a doer. So he

flies there himself, buys bulk from the grocery store, hires two busses, drives the

supplies in and hands them out himself.

source: http://blog.mh.co.za/walk-casey-neistat/

“I go out with a very open mind. I look for conflict, and I look for the unknown, and

I embrace things like missing a flight or having an entire production shoot day not

work out. It’s in conflict that we find the story.”

--Casey Neistat

“As a viewer, I care about people, I care about characters, I care about perspective.

Why do I give a shit about a car? Why do I give a shit about a pair of sneakers or

an electronic bracelet that tracks how much energy I use? I need to invest myself

in someone.”

--Casey Neistat

http://www.theaesthete.com/story/view.dT/off-the-grid

Our COMPAS persona allows us increase brand equity by having a consistent set of personality traits. Using public figures to define that persona allows us to easily grasp the brand voice and see how it looks in practice. Few people are exactly what a brand wants to be, so often it is important to take key traits from a combination of individuals.

COMPAS: THE PERSONA


We are all born creative but, we must work to stay that way.

The education system, society, and the economy do little to endow our creativity. But, when we invest in preserving this part of our minds, exercising it by not just appreciating it, but engaging in it, we hold on to a piece of ourselves that makes us better suited to not only survive in this world, but thrive.

Our creativity is precious. We can’t squander it. We can’t defund it. We can’t let it become extracurricular.

Because it’s not. It is essential, it’s healing, it’s teaching, it’s life-giving.

COMPAS: CONSUMER-FACING MANIFESTO


MAKING CREATORS™

Making– We encourage the doing, creating and hands-on parts of art. We are hands-on in how we teach but also hands-off in the way we let people learn through their own discovery process, interacting rather than observing or “appreciating.” As an organization, we are not just lobbying, we are doing something that we know from experience works. We are not teaching people a set of skills, we are transforming them.

Creators– We enable our students to be people whose minds are exceptionally capable of creative thought, problem-solving and empathy, believing there are many ways to approach any situation, addressing tasks and problems with the mind of a creator rather than a doer. Being a creator isn’t something that is finite. It is something that is life-long, something that impacts everything they do right down to how they experience the world around them.

COMPAS: TAGLINE


• We believe every brain has the potential to be creative.

• When we feed this part of our minds it makes us better problem-solvers, thinkers, empathizers and humans.

• It is vital to make participating in the arts part of education.

• The skills you learn through the arts shape the rest of your life.

• Creativity is healing and life-giving.

• By exposing communities to the highest caliber of practicing artist, we enable them to find and value their own creativity.

• These artists can connect with people in ways that education, medicine, and care-takers cannot.

• The voice we give people through creativity has the potential to change individual lives as well as the whole world.

• That’s why for 40 years, we have advocated for education through the arts.

• We don’t just teach the arts, we teach math, science, geography, engineering, politics, and psychology through the arts.

•We enable humanity through the arts.

COMPAS: ABOUT US– ELEVATOR PITCH

what we believe and what we do about it in :90 or less

COMPAS BRANDING PRESENTATION 8.18.14ADDING DESIGN TO THE BRAND

WE ARE ALL BORN BUT WE MUST WORK TOSTAY THAT WAY.

IT IS ESSENTIALELEMENTAL

HEALING, TEACHINGLIFE-GIVING

OUR CREATIVITY

WE CAN’T SQUANDER IT. WE CAN’T DEFUND IT.WE CAN’T LET IT BECOME EXTRACURRICULAR.

creative THRIVE.

is precious BECAUSE IT’S NOT.

it’s

WHEN WE INVEST IN PRESERVING THIS PART OF OUR MINDS, WE HOLD ON TO A PIECE OF OURSELVES THAT MAKES US BETTER SUITED TO NOT ONLY SURVIVE IN THIS WORLD, BUT

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: DESIGN EXPLORATION

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: LOGO

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: LOGO OPTIONS

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: LOGO GUIDELINES

ICONOGRAPHY PATTERN

TYPOGRAPHY

PMS 638U

PMS 361U

PMS 166U

PMS 248U

NEUTRAL BLACK U

PMS 7541U

COLOR PALETTE

PHOTOGRAPHY

VERLAG BOLDVERLAG BOOKVERLAG BOOK

KLINIC SLAB MEDIUM KLINIC SLAB BOLD

Mi�ion script

MAKING CREATORS

LOGOS

PRIMARY

SECONDARY

XX

X

XXX

XX

X

XX XX XX XX XXXX

X X

XX

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X

X X

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: ILLUSTRATION & TYPOGRAPHY

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: BRAND ICONS

HEALTHCARE COMMUNITY ARTS PROGRAMS ARTFUL AGING EDUCATIONAL PROGRAMMING

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: ICON SYSTEM

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: INFOGRAPHICS

SERVED 38,000 INDIVIDUALS THROUGH ARTS EDUCATION PROGRAMS

SERVED 8,900 WITH ARTS IN HEALTHCARE AND ARTFUL AGING PROGRAMS

40% INCREASE =more relief from life in hospitals for pediatric patients and more social connections

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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

XX%

XX%

XX%

XX%

XX%

XX%

XX%

XX%

XX%

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XX% XX%

XX% XX% XX% XX% XX% XX% XX% XX%

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: PHOTOGRAPHY STYLE

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: WEB SITE DESIGN

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: WEB SITE DESIGN

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: SOCIAL TOOLKIT


75 FIFTH STREET WEST, SUITE 304ST. PAUL, MN 55102

651.292.3249 • COMPAS.ORG

MAKING CREATORS

COMPAS: BUSINESS PAPERS

MAKING CREATORS

EXECUTIVE DIRECTOR651.292.3261

[email protected]

75 FIFTH STREET WEST, SUITE 304

ST. PAUL, MN 55102

DAWNE BROWN WHITE

75 FIFTH STREET WEST, SUITE 304

ST. PAUL, MN 55102

MAKING CREATORS


THANK YOUFOR THINKING

Massively

You are our muse.

You just made someonea little more whole.

Who said creativityis on the decline?

COMPAS: THANK YOU CARDS

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: BOOKLET (BINDER) TEMPLATE

ACCESSIBLE

HOPEFUL

CREATIVE

STORYTELLERS

EARNEST

HOPEFUL

CREATIVEEARNEST ACCESSIBLEHOPEFUL

STORYTELLERS

ACCESSIBLE

HOPEFUL

CREATIVE

STORYTELLERS

EARNEST

HOPEFUL

ACCESSIBLEHOPEFULSTORYTELLERS

ACCESSIBLE

HOPEFUL

CREATIVE

STORYTELLERS

EARNEST

HOPEFUL


STORYTELLERS

ACCESSIBLE

HOPEFUL

CREATIVE

STORYTELLERS

EARNEST

HOPEFUL


ACCESSIBLE

HOPEFUL

CREATIVE

STORYTELLERS

EARNEST

HOPEFUL


STORYTELLERS

ACCESSIBLE

HOPEFUL

CREATIVE

STORYTELLERS

EARNEST

HOPEFUL


COMPAS BRANDING PRESENTATION 8.18.14COMPAS: TRADE SHOW BANNERS

MAKING CREATORS

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: ADVERTISING

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: CREATIVITY SAVES THE WORLD

COMPAS BRANDING PRESENTATION 8.18.14COMPAS: THE ART TRUCK PROGRAM

Art THE

TRUCK

BE COURAGEOUS. BE CREATIVE.

BE COURAGEOUS. BE CREATIVE.

ALL THE WORLD'S A STAGE AND THIS IS YOUR CUE.

Art THE

TRUCK

ALL THE WORLD'S A STAGE AND THIS IS YOUR CUE.

CREATIVITY ISN'T OWNED BY THE ARTS,

IT'S TAUGHT BY THEM.


Long live creativity.Creativity is dead.

COMPAS: THANK YOU

Design

EPIC for COMPAS: Summer 2014 8-week volunteer rally