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Services
Email and Digital Service SolutionsCapitalize on all that email and cross-channel marketing have to offer
Email is at the center of the marketing landscape today.
Email is the medium that connects
consumers with all their brand
interactions, across online and offline
channels. Epsilon recognizes the
significance of this movement, and we
partner with brands like you to leverage
that reality and drive success. We bring
together data, marketing insights,
technology, and creative to help you
create the most meaningful experiences
and the best possible connections with
your customers and prospects.
Tapping into the full potential of email
isn’t as simple as having the right
technology or strategy alone. Exceptional
email marketing requires thoughtful
Epsilon is that partner. We are committed
to helping our clients achieve their most
desired outcomes using email and other
digital marketing services. We believe
that improving the way you connect
and engage with your customers and
prospects forges successful relationships.
planning, persuasive creative and
content, flawless execution, actionable
reporting and analysis, and so much
more. Finding the right team – a partner
capable of bringing it all together – can
mean the difference between an average
email program and a leading-edge
program.
Whether you prefer self-service access
to a powerful marketing platform, a
full-service solution, or something
in between, we’re here to help you
maximize your email marketing efforts
and achieve a greater return on your
marketing spend.
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need to find, engage, convert, retain
and grow the very best customers for
your organization. Our proven portfolio
of services brings out the best in cross-
channel email capabilities and enterprise-
level email marketing technology. We can
help you exceed your goals.
Flexible service offerings. A complete email marketing solution.
When it comes to email marketing,
we are committed to providing you
with access to the world’s largest and
most experienced digital marketing
services organization. This gives you the
opportunity to work with the right team,
using the right approach, to create highly
engaging and effective digital experiences.
Putting it another way, Epsilon is
dedicated to giving you everything you
Email is a results-based business. Epsilon delivers.
Increase in travel bookings
Increase on conversion
rate
48%
26%
Increase in margin
Increase in active member
engagement within
30 daysIncrease in
transactions year over
year
90M
Emails deployed monthly
Increase in campaign revenue
Higher unique click rate
compared to industry
benchmarks
Member program growth over
five years
Higher open rate for weekly
newsletterIncrease in conversion
rate
900%411% 92%
26%88%
10.3%
32%
Increase in email
productivity for campaign
creation
2x13%
The Epsilon difference:
• Flexible engagement options including full-service and hybrid solutions
• Unrivaled customer insight that drives our strategy and creative intelligence
• Deep-seated passion for email marketing and experience across industries
• Invested partnerships that transcend conventional vendor relationships
• Commitment to flawless execution championed by award-winning teams
• Proven ability to deliver better results and higher consumer engagement
“Epsilon’s services are crucial to much of what we do at Marriott. We’re
delivering more emails, and yet our open rates are going up and our revenue
from email is going up. We recognize that’s all part of the process that we’re
engaged in with Epsilon.” Marriott
A closer look at Epsilon’s Email and Digital Services
• Campaign calendar management
• Campaign oversight
• Competitive analyses
• Benchmarking and industry best practices
• Quarterly business reviews
Account Management:With the industry’s highest ratio of account managers to clients, we are well equipped to manage your success across multiple channels, including email, mobile and social media.
Deliverability:We proactively monitor inbox performance and identify potential challenges before they become harmful to your brand’s reputation.
• Copywriting, design, and responsive coding for:
• Banners
• Landing pages
• Microsites and preference centers
• Animations and videos
Digital Design:Our expert creative team leverages years of experience to deliver beautifully designed cross-channel campaigns that represent your brand and deliver powerful results.
• HTML coding
• Segmentation
• Campaign execution
• Automated triggers
• Quality assurance
Campaign Management:Flawless execution is our top priority. You can count on the Epsilon team to manage the most critical components of your campaign, from segmentation to HTML coding to quality assurance.
• Testing and measurement
• Campaign reporting
• Experimental design
• Control group creation
• Contact cadence analysis
• Channel and offer
optimization
• Email benchmarks
Analytics:No email program is
really ever finished. We
measure campaign-
specific metrics and
provide actionable
recommendations
for maximizing future
efforts.
“One of the key things Epsilon does best is client service.
My team is innovative, smart, and responsive. They are my
favorite team to work with, like an extension of our own team.”
Dell
• Inbox delivery management
• IP relationship management
• Can-SPAM and global regulation advisement
• Reputation protection
Strategy:Our team helps define your campaign objectives and a plan to achieve them. Everything you need to make your campaign resonate with your target audience and deliver exceptional results.
• Program audits
• Program roadmaps
• Persona-based strategies
• Segmentation recommendations
• Channel integration
“Epsilon’s study-leading current offering shows off one
of the most flexible technology platforms, balanced with
excellent campaign operations, technology, strategy, and
creative services.”
The Forrester Wave: Email Marketing Service Providers, Q3 2016
“I am thrilled with the open rates and other
performance metrics. This is due in large part to the
guidance from my Epsilon account team.”
365 by Whole Foods Market
Your success is our sole focus.
We believe these are the reasons
why we continue to receive perfect
services scores from Forrester
Research and praise from the
industry-leading brands we’re lucky
enough to call clients. Yet we’re
not content to stop now. We are
dedicated to helping our clients –
brands like yours – achieve success.
We work closely with you to
understand your business goals
and provide the best guidance to
help you achieve them.
What makes Epsilon different?
More than just a partner, we truly
become an extension of your
team. We don’t just work 9am to
5pm. We’re available whenever
you need us to answer a question,
provide a recommendation, or
troubleshoot a particular issue you
might be having. We consistently
maintain the industry’s highest
ratio of account team members
to clients, so you have ongoing
access to a full team of digital
marketing experts to get the most
out of your email campaigns.
Not just email. Email that exceeds
expectations.
It’s time to discover the many benefits that come from partnering
with the right email services provider. With a proven portfolio of
services and a track record of results, only Epsilon can combine
data-driven insight, strategy, creative, and analytics to develop email
campaigns and programs that exceed your (and your customer’s)
expectations. All of these benefits aren’t just possible; they’re
achievable today with Epsilon.
Let us help you tap into the power of email marketing.
Find out how Epsilon’s Email and Digital Services team can help you
develop and deploy email marketing campaigns that truly transform
your business.
Visit www.epsilon.com or call 1.800.309.0505 to learn more.
“While many of the customers we spoke with gave Epsilon high
marks in the areas of Campaign Execution and Multichannel
Marketing, they crowned Epsilon the undisputed king of email
creative, giving them nearly perfect scores across the board.”
The Relevancy Group: Email Agency Buyer’s Guide 2016
About EpsilonEpsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.
Copyright © Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.